Visual hierarchy short lecture
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This document discusses visual hierarchy and how to establish it through various design principles such as contrast, size, color, texture, alignment, proximity, density of white space, and repetition. It provides an overview of visual hierarchy tools and techniques and recommends additional resources on visual hierarchy and Gestalt principles of visual perception.
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Visual hierarchy short lecture
- 1. Visual hierarchy What is it? How can I get some?
- 2. Visual hierarchy toolbox Contrast Size Color & saturation Texture Salience (bottomup visual attention) Alignment Proximity Density / White space Repetition Gestalt principles of visual perception
- 3. Contrast
- 4. Size
- 5. Saturation
- 6. Texture
- 7. Contrast
- 8. Visual hierarchy A few more tricks
- 13. show & tell Affordance Gestalt principles Mental models Visual hierarchy Contrast Size Color & saturation Texture Alignment Proximity Density / White space Repetition
Editor's Notes
- #11: What techniques are used here to achieve visual hierarchy? How is color used? Why is color used this way? (what’s important).