Visual merchandizing
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This document discusses various visual merchandising and experiential marketing techniques used to attract shoppers and influence purchasing decisions in retail stores. It outlines strategies like visual audits, window displays, in-store fixtures, signage, digital displays, product demonstrations, sampling programs, and theme events designed to create engaging shopping experiences.
Visual merchandizing
- 12. Fixture&
- 14. Floor'stand'
- 15. Counter'display'
- 16. Side'winder'
- 18. Pallet'display'
- 19. Islander'
- 20. Islander'
- 22. Pole'topper'
- 23. Spinner'
- 24. POSM&
- 25. Standee''
- 26. Ceiling'hanger'
- 27. Bun+ng'
- 28. Shelf'dangler'
- 29. Wobbler'
- 30. Shelf'talker'
- 31. Hanging'tags'
- 32. Table'tent'
- 33. Clip'strip'
- 36. Impressive'POP'
- 37. Instore& Media&
- 38. Instore'media'
- 47. Theme'event'
- 50. Event'Marke+ng'