The document discusses visual design principles including visual elements like arrangement, balance, color and legibility. It specifically covers arrangement techniques like alignment, shape, proximity and directionality. It also discusses the concepts of formal and informal balance. Examples are given of the Stroop test and how colors are used in nature and presentations.
14. Colors in Nature
Color Meanings Associated
with
Red Danger, heat Blood, Fire
Yellow Warmth Sun
Green Life, youth Young leaves
Blue Cool Water
Brown Age, earth, soil Drying
vegetation
Paler Colors Distance Atmosphere