5. Mission
A mission statement is, an action-oriented vision statement
The purpose an organisation serves to its audience
It outlines the primary goal of the vision
A mission statement is intended to clarify the "what," the "who," and the
"why" of a company
6. Vision
It outlines the goal and aspirations for the future
It is a long term goal provides direction for the organisation
It communicates the purpose of the organisation to the employees and other
stakeholders
7. Purpose
The team purpose simply acts as guiding vision for your team
A single sentence that crystallise your company or team existence
It clarify what are we going to focus on
Provide the reason why you exist
9. MISSION: is driving prosperity
through transport solutions.
VISION: to be the most desired and
successful transport solution
provider in the world.
Poor statements
11. The Problem
Too Much Data Disables Your Decision Making
Silo Inhibits to Connect and Focus on Real Values
Neurologically, Information is Addicting
12. The Solution
Create a connection with customers and employees
with Visual are more e鍖ective
18. PVM CANVAS
Purpose - Vision - Mission
Mission Rocket Canvas
Vision Star Canvas
WHO
WHAT
HOW
INDIVIDUAL
TEAM/SQUAD
ORGASATION
WHERE
Visual Timeline
Grain Zone
WHY
Purpose Tree & Purpose Canvas
Michelangelo Canonico
Michelangelo Canonico