2of3 ¡®Visual Storytelling¡¯ to Communicate Sustainability
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This document discusses visual storytelling techniques for communicating sustainability information. It notes challenges in connecting with audiences and emphasizes that sustainability depends on context. The document presents an exercise where the reader maps out the life cycle of a pencil from the pencil's perspective. It then provides material and impact details for the production, use and end of life phases of a pencil. The document discusses using narratives, data visualization and geographic techniques for visual storytelling. It outlines the anatomy of an effective visual narrative story and presents examples of interactive storytelling genres like martini glass structures, interactive slideshows and drill-down stories. The document aims to inspire ownership among consumers through visualizing the ties between consumption and global impacts.
2of3 ¡®Visual Storytelling¡¯ to Communicate Sustainability
- 1. Part 2 of 3 Visual Storytelling: Communicating Sustainability Arlene Birt | www.backgroundstories.com visual storyteller & information designer
- 2. Communication Challenges: Lack of Connection
- 4. Sustainability Depends on Context It¡¯s a System.
- 6. Exercise: Life Cycle Narrative The Pencil¡¯s Story ? Think from the perspective of the pencil. ? What steps and processes do you journey through? ? Usingsome of the provided info, outline or map the system of this pencil.
- 10. MATERIAL LIST: Pencil PRODUCTION: Material or Process gms lbs factor eco-impact graphite (sub. carbon) 1 0.002204623 26 0.057320188 red cedar wood 2.6 0.005732019 11 0.063052207 aluminum rolling 0.000440925 13 0.005732019 aluminum (typical) 0.2 0.000440925 90 0.039683207 paperboard (unbleached)/12 0.967 0.025573622 10 0.255736224 paint (oil based) 0.4 0.000881849 23 0.020282528 eraser (sub. Natural rubber) 0.4 0.000881849 4.1 0.003615581 plastic case (HDPE)/12 0.61 0.016314207 12 0.195770489 Production Sub Totals 6.177 0.052470018 0.641192443 USE: Transport LA-Mpls factor tons miles eco-impact 16 ton truck 1/2 full 2.4/ton-mile 0.000026 1520 0.094848 Use Sub Total Per Pencil 0.094848 END OF LIFE: Landfill Material gms lbs factor eco-impact aluminum (typical) 0.2 0.000440925 1000 0.440924524 paperboard (unbleached)/12 0.967 0.025573622 85 2.173757905 plastic case (HDPE)/12 0.61 0.016314207 8.4 0.137039342 Landfill Sub Totals 2.751721772 Total Eco-Impact Per Pencil 3.487762215 Total Eco-Impact Per Sharpening .0363308564 (Assumes 96 sharpenings per pencil)
- 12. Exercise: Life Cycle Narrative The Pencil¡¯s Story ? Think from the perspective of the pencil. ? What steps and processes do you journey through? ? Usingsome of the provided info, outline or map the system of this pencil.
- 14. RAW MATERIAL EXTRACTION by Craig Johnson
- 15. Visual Storytelling is: Multi-Disciplinary ? Graphic Design ? Information Design ? Communication/Marketing ? Psychology
- 16. Science + Art Facts + Emotion
- 17. Methods of Visual Storytelling (to communicate sustainability) ? Narrative/Storyline ? Data Visualization ? Geographic
- 18. Narrative: http://www.patagonia.com
- 19. Narrative:
- 20. Data Visualization: http://www.gapminder.org
- 21. Geographic: California College of the Arts, URBANlab
- 22. Bene?ts of Narrative ? Sequential ? Presents info in a clear, step-by-step way ? Everyone loves a good story
- 23. Anatomy of a Visual, Narrative Story ? Storyline ? Content ? Evidence (Data & Statistics) ? Supporting Text to Add Detail
- 24. Storyline:
- 25. Content:
- 26. Evidence:
- 27. Supporting Text:
- 29. Genres of Interactive Narrative Visualiztion: Martini Glass Structure Narrative Visualization: Telling Stories with Data by Edward Segel and Jeffrey Heer http://vis.stanford.edu/?les/2010-Narrative-InfoVis.pdf
- 30. Genres of Interactive Narrative Visualiztion: Interactive ºÝºÝߣshow Narrative Visualization: Telling Stories with Data by Edward Segel and Jeffrey Heer http://vis.stanford.edu/?les/2010-Narrative-InfoVis.pdf
- 31. Genres of Interactive Narrative Visualiztion: Drill-Down Story Narrative Visualization: Telling Stories with Data by Edward Segel and Jeffrey Heer http://vis.stanford.edu/?les/2010-Narrative-InfoVis.pdf
- 33. We are endlessly TIED TO THE WORLD through the things that we consume.
- 34. Aim: Inspire ownership among consumers on the impact of their everyday decisions.