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VISUAL LITERACY/ANALYSIS
In analysing any visual, including films, and photographs. You should be aware of the
following:
• Visual material will always be viewed subjectively and individual responses will differ.
• There are, however, basic guidelines that can help to analyse visual material.
• FILM STUDY
Film is a modern literary form
A. Films may be studied with the same criteria we use to analyse written material
B. When studying films, however, we also need to analyse the cinematography effects
used to create a successful film from a script. (it is the process that bring written word
to life)
C. In the sane way that an author writes a literary work, certain people are associated with
bringing a film to life. It is important to know these film creators are, the roles they
play and their styles of work.
VISUAL MATERIAL INCLUDES
FILMS, TELEVISION
PROGRAMMES, PICTURES, PHOTOGRA
PHS, BILLBOARDS AND
ADVERTISEMENTS
FILM ANALYSIS
1. Film title
The title is important as it identifies and becomes synonymous with the film
2. Genre – Type of film
Genres include Comedy, Suspense, Horror, Musical, Drama, Western or Science Fiction
3. Plot – scenes and sequences
The plot is the storyline with its different threads
4. Themes
The main theme is the message imported by the film
5. Characterisation
As in all literature, each character may be analysed.
6. Sets, costumes and setting
These provides the visual background of time and place
7. Mood or atmosphere
The cinematographic effects create the pervading mood and atmosphere of the film
The director manipulates his audience by means of sound effects and visual
effects.
A. Voices
• These may be dialogues between characters, background voices or
commentaries
B. Music
• Music is used to create or enhance atmosphere, heighten tension, relax the
senses and identify the subject
C. Technical sound effects
• Realistic or natural sound effects establishes credibility and realism.
• Dramatic sound effects add atmosphere and enhance the mood.
• Silence may be used to contrast with sound or music and may create a feeling
of loneliness or isolation.
CINEMATOGRAPHIC EFFECTS
Lutrin and Pincus. 2004. ENGLISH HAND BOOK AND STUDY GUIDE A
Comprehensive English Reference Book. Johannesburg. Berlut Books CC
REFERENCES

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  • 2. In analysing any visual, including films, and photographs. You should be aware of the following: • Visual material will always be viewed subjectively and individual responses will differ. • There are, however, basic guidelines that can help to analyse visual material. • FILM STUDY Film is a modern literary form A. Films may be studied with the same criteria we use to analyse written material B. When studying films, however, we also need to analyse the cinematography effects used to create a successful film from a script. (it is the process that bring written word to life) C. In the sane way that an author writes a literary work, certain people are associated with bringing a film to life. It is important to know these film creators are, the roles they play and their styles of work. VISUAL MATERIAL INCLUDES FILMS, TELEVISION PROGRAMMES, PICTURES, PHOTOGRA PHS, BILLBOARDS AND ADVERTISEMENTS
  • 3. FILM ANALYSIS 1. Film title The title is important as it identifies and becomes synonymous with the film 2. Genre – Type of film Genres include Comedy, Suspense, Horror, Musical, Drama, Western or Science Fiction 3. Plot – scenes and sequences The plot is the storyline with its different threads 4. Themes The main theme is the message imported by the film 5. Characterisation As in all literature, each character may be analysed. 6. Sets, costumes and setting These provides the visual background of time and place 7. Mood or atmosphere The cinematographic effects create the pervading mood and atmosphere of the film
  • 4. The director manipulates his audience by means of sound effects and visual effects. A. Voices • These may be dialogues between characters, background voices or commentaries B. Music • Music is used to create or enhance atmosphere, heighten tension, relax the senses and identify the subject C. Technical sound effects • Realistic or natural sound effects establishes credibility and realism. • Dramatic sound effects add atmosphere and enhance the mood. • Silence may be used to contrast with sound or music and may create a feeling of loneliness or isolation. CINEMATOGRAPHIC EFFECTS
  • 5. Lutrin and Pincus. 2004. ENGLISH HAND BOOK AND STUDY GUIDE A Comprehensive English Reference Book. Johannesburg. Berlut Books CC REFERENCES