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vital20 food inspiration

L
Luc de Jong

Vital20 aims to develop and market polyphenol-enriched food products to help people aged 36+ regain the vitality of their 20s. Their vision is that more people will take responsibility for their health and wellbeing due to increasing lifespans, healthcare costs, and a declining quality of life for aging parents. Their mission is to make nature's health benefits available through convenient Western-style diets. Their target customers are arteriosclerosis patients, those with hereditary risks, and aware consumers aged 36+ seeking to stay vital. They plan to create tasty, healthy snacks that fit into daily eating moments to restore polyphenol deficiencies and position their brand for vitality in later life.

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An inspiring new perspective Mission & vision Healthy & tasty positioning Target customer Our challenge Founders 1
Vision - Mission Vision We see an increase in people that take responsibility of their own health and wellbeing, due to longer life expectancy, higher healthcare cost and a shrinking quality of life (of their parents) at the same time people will not want to alter their normal convenient life style too much Mission Regain the vitality of your 20s by making available natures health with a scientific foundation in the westerly convenient diet and daily busy rhythm 2 Regain the vitality of your 20s by enriched food polyphenols
Objective Objective: To restore the deficiency of natural polyphenols in our daily diet by developing and marketing natural-fun-tasty polyphenol enriched products, that help you rediscover your vital 20s To become a vitality life brand for all 36+ men and women To increase awareness and experience understanding around the importance of polyphenols in our daily diet 3
Healthy Ageing As vital as your 20s 4 A (polyphenol) rich diet will help you stay on the blue line
un-healthy healthy tastynot tasty opportunity
Target Customer Group @ Risk Arteriosclerosis patients Hereditary risk Via tests Aware (36+) Life-elixer 4ever young Vitalize Regain Vitality Proven working Prevent Where they buy? Availability: Retail (convenience, drug and food) Impuls (in/out petrol, cinemas, festivals) 6
Our challenge To develop food-products in the opportunity circle that are convenient to fit in current eating and living customs. Especially eating moments from breakfast, 11.00 AM, lunch till 16.00 PM. We currently think of: natural energy shots and natural power bars We are looking for professional support and potential partnerships for: 1. Creating and defining fun-tasty-healthy recipes 2. Finding ways to extend shelf-life while maintaining nutrients 3. Finding production capacity and capability 7
The Background & spirit Background & spirit Vital20 bv was found by 2 senior international food retailers with a strong back ground in the Western European Food business as well as experience in emer ging markets and different cultures. We share a fascination for nature and how its foods can help our bodies remain and regain strength. We enjoy life in our current life-style and yet see an almost careless depletion of our physics and bodies. We have questions about sustaining food effects, - ethics and our internal food-print. We value our quality of life and are grateful for our ample and free choices in western society today. We are inspired by the awareness that our daily choices have longer term effects on our health and vitality. We take responsibility. We feel that natural healthy products is becoming mass very fast and strive to be one of the trusted players in a very big and fast changing FMCG-market 8
We are ready to discuss Contact details: Vital20 BV Netherlands Switzerland Luc de Jong Ben Nordemann +31 65 32 40 899 +41 79 218 77 78 Hilversum Zurich Netherlands Switzerland www.vital20.com 9

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vital20 food inspiration

  • 1. An inspiring new perspective Mission & vision Healthy & tasty positioning Target customer Our challenge Founders 1
  • 2. Vision - Mission Vision We see an increase in people that take responsibility of their own health and wellbeing, due to longer life expectancy, higher healthcare cost and a shrinking quality of life (of their parents) at the same time people will not want to alter their normal convenient life style too much Mission Regain the vitality of your 20s by making available natures health with a scientific foundation in the westerly convenient diet and daily busy rhythm 2 Regain the vitality of your 20s by enriched food polyphenols
  • 3. Objective Objective: To restore the deficiency of natural polyphenols in our daily diet by developing and marketing natural-fun-tasty polyphenol enriched products, that help you rediscover your vital 20s To become a vitality life brand for all 36+ men and women To increase awareness and experience understanding around the importance of polyphenols in our daily diet 3
  • 4. Healthy Ageing As vital as your 20s 4 A (polyphenol) rich diet will help you stay on the blue line
  • 6. Target Customer Group @ Risk Arteriosclerosis patients Hereditary risk Via tests Aware (36+) Life-elixer 4ever young Vitalize Regain Vitality Proven working Prevent Where they buy? Availability: Retail (convenience, drug and food) Impuls (in/out petrol, cinemas, festivals) 6
  • 7. Our challenge To develop food-products in the opportunity circle that are convenient to fit in current eating and living customs. Especially eating moments from breakfast, 11.00 AM, lunch till 16.00 PM. We currently think of: natural energy shots and natural power bars We are looking for professional support and potential partnerships for: 1. Creating and defining fun-tasty-healthy recipes 2. Finding ways to extend shelf-life while maintaining nutrients 3. Finding production capacity and capability 7
  • 8. The Background & spirit Background & spirit Vital20 bv was found by 2 senior international food retailers with a strong back ground in the Western European Food business as well as experience in emer ging markets and different cultures. We share a fascination for nature and how its foods can help our bodies remain and regain strength. We enjoy life in our current life-style and yet see an almost careless depletion of our physics and bodies. We have questions about sustaining food effects, - ethics and our internal food-print. We value our quality of life and are grateful for our ample and free choices in western society today. We are inspired by the awareness that our daily choices have longer term effects on our health and vitality. We take responsibility. We feel that natural healthy products is becoming mass very fast and strive to be one of the trusted players in a very big and fast changing FMCG-market 8
  • 9. We are ready to discuss Contact details: Vital20 BV Netherlands Switzerland Luc de Jong Ben Nordemann +31 65 32 40 899 +41 79 218 77 78 Hilversum Zurich Netherlands Switzerland www.vital20.com 9