Viticulture & urban wine culture
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This document discusses viticulture and urban wine culture in the Pened竪s region near Barcelona, Spain. It notes that the Pened竪s region produces 146 million liters of wine annually within 25 km of Barcelona, but Barcelona's 4.3 million residents alone cannot consume all of the region's production. It questions whether the future of the Pened竪s region is strictly related to viticulture given challenges competing on price and volume. The document advocates for adding value to wines and integrating viticulture into the broader agricultural sector through research, development, innovation and sustainable practices.
Viticulture & urban wine culture
- 1. Viticulture & Urban Wine Culture By Oriol Guevara Abicon Wines SL Winter 2013 2nd Working Group Meeting at ESAB European Concerted Research Action COST Action: Urban Agriculture Europe
- 3. Map of Catalonia: Pened竪s - Barcelona
- 4. Pened竪s Maps
- 5. Models of Agriculture in Barcelona Metropolitan Area Is the Penedes Area within the influence of Barcelona? Is there territorial planning or agricultural politics involving wine and the Penedes? Is the future of Penedes strictly related only to viticulture? Is the Penedes more dependent of Barcelona than of other winegrowing areas?
- 7. 25 km away from Barcelona
- 8. 25 km away from Barcelona
- 9. Quiet and rural after all
- 10. Have Total DO KG 2008 KG 2009 KG 2010 harvested x registered % DO viticultural. Catalunya 26.488.291 32.224.761 29.657.251 1.109 Cava 89.703.613 97.485.549 202.065.470 4.396 8.034 54,72 Pened竪s 173.320.424 185.944.845 120.076.479 2.810 5.592 50,25 Alella 863.909 939.182 716.756 35 97 36,08 Empord 8.818.737 8.795.989 8.587.086 313 373 83,91 Priorat 4.828.900 5.022.058 3.979.769 418 818 51,10 Terra Alta 30.442.499 34.534.851 29.597.568 1.118 1.653 67,63 Source: INCAVI 2010 Tarragona 27.540.908 20.449.941 12.393.645 647 2.076 31,17 Conca de Barber 14.363.397 15.929.523 4.643.236 254 1.543 16,46 Costers del Segre 11.022.549 9.773.778 6.480.752 172 639 26,92 Pla de Bages 721.697 1.265.987 1.144.633 40 105 38,10 Montsant 7.298.057 9.080.528 7.254.200 520 957 54,34 Vi de taula 1.393.468 2.303.089 1.909.749 157 Destil揃laci坦 603.080 647.580 895.020 41
- 13. Sales in liters Source: 檎遺禽或永艶稼艶糸竪壊
- 14. Models of Agriculture in Barcelona Metropolitan Area Is the Penedes Area within the influence of Barcelona? Within distance?........ More or less Created in 1960: protection origin&quality 5700 viticulturalists; 270 wineries; 148 companies; 150 to 200 million liters/year Year 2009/10: 24000 Ha (19000 white grapes) Year 2000/01: 27000 Ha (22000 white grapes) Production: 146 million liters in 2008 (RDCOPened竪s) (IDESCAT) Barcelona (Metrop.) is around 4.3 million people (2000) (檎遺禽或永艶稼艶糸竪壊) Total production in 2008 was 146 million liters 146 Ml./ 4.3 Ml. = 34 lit/persxyear
- 15. (OIV) Wine consumption in Spain 2010/11 = 22 l/pers x year (OIV) Wine consumption in Spain 1987/88 = 47 l/pers x year (OEMV) Up to 2006 (OEMV) After 2006 consumption decreased consumption decreased in quantity but in both quantity and increased in quality/value quality/value REASONS: - Drink and drive new strict laws - Restaurant vs home consumption inversion - New trends due to new social tendencies: low alcohol, appealing labels, new tops - World/spanish recession - etc
- 16. According to Pened竪s numbers: Barcelona (Metro.) cannot consume todays production No BASIC commodity of diet but IMPORTANT Consumption trends are changing Depression means sales decrease. also Barcelona (Metro.) relies more and more on export Barcelona (Metro.) is a target/competitive market: (INCAVI 2008) only 1 out of 5 bottles consumed in Catalunya- Barcelona is produced in Catalonia; 2 from Rioja Barcelona (Metro.) is a great potential public (25 km away) for consumption, promotion, tourism 4.3 million people 10 million visitors/year
- 17. Models of Agriculture in Barcelona Metropolitan Area Is the Penedes Area within the influence of Barcelona? Is there territorial planning or agricultural politics involving wine and the Penedes? Is the future of Penedes strictly related only to viticulture? Is the Penedes more dependent of Barcelona than of other winegrowing areas?
- 18. Areas planted, tilled and plowed until the 1950s
- 19. Right or wrong reasoning and execution?
- 20. Models of Agriculture in Barcelona Metropolitan Area Is the Penedes Area within the influence of Barcelona? Is there territorial planning or agricultural politics involving wine and the Penedes?.... Who knows! Is the future of Penedes strictly related only to viticulture? Is the Penedes more dependent of Barcelona than of other winegrowing areas?
- 21. Models of Agriculture in Barcelona Metropolitan Area Is the Penedes Area within the influence of Barcelona? Is there territorial planning or agricultural politics involving wine and the Penedes? Is the future of Penedes strictly related only to viticulture? Cannot compete in price Cannot compete in volume nor qualities THE ANSWER IS NO Is the Penedes more dependent of Barcelona than of other winegrowing areas?
- 22. Models of Agriculture in Barcelona Metropolitan Area What to do ??????? Pull out vineyard acreage:. Economicaly unfeasible Pull out vineyard acreage:. No because market is not Barcelona but the World; it makes no sense Replace vines: by what?...... Not possible (climate, soil, water supply, culture, know-how, difficulty in reconversion of a Sector that is responsible for more than 2% of GDP, etc
- 23. Models of Agriculture in Barcelona Metropolitan Area What is POSSIBLE to do: Look for realistic added value of commodity: stop lowering prices!!! Study integration of commodity in overall agriculture (region, estate, continent, world) Restructuring of sector according to studies of strenghts/weaknesses report: enotourism, legacy, complementing tourism, etc Research + Development + Innovation . and Implementation with control/redesign/reimplementation bucle strategy
- 24. Models of Agriculture in Barcelona Metropolitan Area Is happening: Should happen Lack in reference Valid questionnaires + Modelisation + proactive figures (diluted in decisions + evaluation of competent authorities results + redesign + and privates) reimplementation + reevaluation. Results: subjective, By independent group/s vague, conditionned, numerous but Scientific method inconsistent Objectives marked by Goals: if any partially politicians & method and implementation by or not achieved technicians
- 25. Models of Agriculture in Barcelona Metropolitan Area Important things to look after: Culture: wine is part of a daily CULTURE Landscape: vineyards vs ????? Sustainability: to avoid all sorts of erosion/degradation Agricultural income: enough to maintain it all Which One Is Most Important? All of them !!
- 28. earth, moon and wine: the constellation Abicon Wines SL 2013 http://www.abiconwines.cat Oriol Guevara