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The VIVA Approach:
Fundamentals in Charity
Event Planning
Problem:
Ineffective:
According to a 2007 study conducted by Charity
Navigator, for every $1 raised through a charitable
event, $1.33 is spent on expenses
Inefficient:
Fundraising volunteers  those millions of women who
reach out to help others, reinvent the proverbial wheel
when creating a fundraiser.
Solution: VIVA Approach
Vivanista provides the step-by-step tools to
produce efficient and effective fund raisers
Structure for planning and implementing a successful
event
Templates to support the fund raising effort
VIVA 4-Step Approach
Vision
GOALS - PLAN - BUDGET
VIVA Step 1:
We may affirm that nothing great in the world has been
accomplished without passion. - G.W. Friedrich Hegel
Set GOALS
 Quantitative goals:
 Compare to past events
 Best/worst case scenarios
 Relative financial impact on nonprofit
 Qualitative:
 Warm Glow: emotional connection guests receive by attending
 Community Outreach: building awareness
VIVA Step 1:
Make a PLAN
 Create a road map
 Set Expectations
 Determine Timeframe
 Strategize Partnerships
VIVA Step 1:
Determine BUDGET
 Revenue planning
 Ticket pricing
 Sponsorships
 Attendance goals
 Cost controls
 Set goals: reduce expenses by a certain %
 Analyze whether all expenses are necessary
 Determine those items that can be completed by volunteers,
thereby saving money
 Do not cut out what makes the event special
VIVA Step 1:
Implementation
VIVA Step 2:
Vision without action is a dream. Action without vision is simply passing
the time. Action with Vision is making a positive difference. -Joel Barker
COMMITTEE
 Leadership
 Volunteers who have the time and passion
 Volunteers who have experience, whether direct or through
work
 Job/Committee responsibilities
 Depending on the event, split responsibilities and give clear-cut
direction
 Get committee(s) bought in that theyre part of the success
 Interrelationships
 Flush out any potential overlaps
VIVA Step 2:
ACTION PLAN
Timeline - Expectations
VIVA Step 2:
SPONSORSHIP
Corporate - Individual
VIVA Step 2:
MARKETING
Press relations- Graphic design - Invitation - Program
VIVA Step 2:
AUCTION
Live - Silent - Fund In Need
VIVA Step 2:
REGULATIONS
Local municipality - State/Federal
VIVA Step 2:
eVent
CONSIDERATIONS: PRODUCTION & ATTENDEES
VIVA Step 3:
Teamwork is the ability to work toward common vision
-Andrew Carnegie
PRODUCTION
 Week before
 Keeping all parties informed
 Contingency planning
 Day of
 Setting expectations
 Volunteer management
VIVA Step 3:
ATTENDEES
Keeping in touch - On-site Registration
Post-event Appreciation
VIVA Step 3:
Analyze
 FINAL REPORT
 Plans for moving forward
 Succession planning
 Staffing recommendation
VIVA Step 4:
Failure is only the opportunity to begin again, only
this time more wisely. -Unknown author
FINAL REPORT
 Purpose
 Goal achievement
 Successes
 Opportunities for
Improvement
 Budget comparison
to actual
 Attendance
VIVA Step 3:
Summary
 Put together a realistic, conservative Vision
 Implement a plan with milestones
 Be prepared for the actual eVent
 Analyze the results after the event is concluded
Call To ACTION
VIVA Step 3:
 Contribute fund raising tips to Vivanista
 Comment on how you will use this seminar
 If you have specific charitable event questions, post
them at Post Street
WWW.VIVANISTA.COM
Search Vivanista For
Fund-raising Resources
Best Practices, Event Ideas, Templates, Budgets,
Timelines, Action Plans, Tips & Tales from event
chairs and more
Resources
 Photos:
 Steps: http://www.flickr.com/photos/svenwerk/1491524213/
 Mt. McKinley: http://www.flickr.com/photos/mikep/32079891/in/photostream/
 Steps: http://www.flickr.com/photos/svenwerk/1491524213/
 Group Planning:
http://www.flickr.com/photos/38256513@N06/3525431333/in/photostream/
 Make a Plan: http://www.flickr.com/photos/jonandbev-adams/3897058375/
 Action Plan: http://www.flickr.com/photos/valeriebb/3512984615/
 Notepad: http://www.flickr.com/photos/aspidistra/3317258810/
 Sponsorship, Attendees, productions: www.drewaltizer.com
 Invitations: http://www.flickr.com/photos/aus_chick/2805622941/
 Auction: Parca Fashion Show
 Regulations/ Police officer: http://www.flickr.com/photos/9523052@N07/3135421163/
 Team Work: http://www.flickr.com/photos/wakelandhigh/3543063074/
 Analyze: http://www.flickr.com/photos/38256513@N06/3525431255/in/photostream/
 Final Report: http://www.flickr.com/photos/31796655@N07/2974942783/

More Related Content

The Viva Approach to Charitable Event Planning

  • 1. The VIVA Approach: Fundamentals in Charity Event Planning
  • 2. Problem: Ineffective: According to a 2007 study conducted by Charity Navigator, for every $1 raised through a charitable event, $1.33 is spent on expenses Inefficient: Fundraising volunteers those millions of women who reach out to help others, reinvent the proverbial wheel when creating a fundraiser.
  • 3. Solution: VIVA Approach Vivanista provides the step-by-step tools to produce efficient and effective fund raisers Structure for planning and implementing a successful event Templates to support the fund raising effort
  • 5. Vision GOALS - PLAN - BUDGET VIVA Step 1: We may affirm that nothing great in the world has been accomplished without passion. - G.W. Friedrich Hegel
  • 6. Set GOALS Quantitative goals: Compare to past events Best/worst case scenarios Relative financial impact on nonprofit Qualitative: Warm Glow: emotional connection guests receive by attending Community Outreach: building awareness VIVA Step 1:
  • 7. Make a PLAN Create a road map Set Expectations Determine Timeframe Strategize Partnerships VIVA Step 1:
  • 8. Determine BUDGET Revenue planning Ticket pricing Sponsorships Attendance goals Cost controls Set goals: reduce expenses by a certain % Analyze whether all expenses are necessary Determine those items that can be completed by volunteers, thereby saving money Do not cut out what makes the event special VIVA Step 1:
  • 9. Implementation VIVA Step 2: Vision without action is a dream. Action without vision is simply passing the time. Action with Vision is making a positive difference. -Joel Barker
  • 10. COMMITTEE Leadership Volunteers who have the time and passion Volunteers who have experience, whether direct or through work Job/Committee responsibilities Depending on the event, split responsibilities and give clear-cut direction Get committee(s) bought in that theyre part of the success Interrelationships Flush out any potential overlaps VIVA Step 2:
  • 11. ACTION PLAN Timeline - Expectations VIVA Step 2:
  • 13. MARKETING Press relations- Graphic design - Invitation - Program VIVA Step 2:
  • 14. AUCTION Live - Silent - Fund In Need VIVA Step 2:
  • 15. REGULATIONS Local municipality - State/Federal VIVA Step 2:
  • 16. eVent CONSIDERATIONS: PRODUCTION & ATTENDEES VIVA Step 3: Teamwork is the ability to work toward common vision -Andrew Carnegie
  • 17. PRODUCTION Week before Keeping all parties informed Contingency planning Day of Setting expectations Volunteer management VIVA Step 3:
  • 18. ATTENDEES Keeping in touch - On-site Registration Post-event Appreciation VIVA Step 3:
  • 19. Analyze FINAL REPORT Plans for moving forward Succession planning Staffing recommendation VIVA Step 4: Failure is only the opportunity to begin again, only this time more wisely. -Unknown author
  • 20. FINAL REPORT Purpose Goal achievement Successes Opportunities for Improvement Budget comparison to actual Attendance VIVA Step 3:
  • 21. Summary Put together a realistic, conservative Vision Implement a plan with milestones Be prepared for the actual eVent Analyze the results after the event is concluded
  • 22. Call To ACTION VIVA Step 3: Contribute fund raising tips to Vivanista Comment on how you will use this seminar If you have specific charitable event questions, post them at Post Street
  • 23. WWW.VIVANISTA.COM Search Vivanista For Fund-raising Resources Best Practices, Event Ideas, Templates, Budgets, Timelines, Action Plans, Tips & Tales from event chairs and more
  • 24. Resources Photos: Steps: http://www.flickr.com/photos/svenwerk/1491524213/ Mt. McKinley: http://www.flickr.com/photos/mikep/32079891/in/photostream/ Steps: http://www.flickr.com/photos/svenwerk/1491524213/ Group Planning: http://www.flickr.com/photos/38256513@N06/3525431333/in/photostream/ Make a Plan: http://www.flickr.com/photos/jonandbev-adams/3897058375/ Action Plan: http://www.flickr.com/photos/valeriebb/3512984615/ Notepad: http://www.flickr.com/photos/aspidistra/3317258810/ Sponsorship, Attendees, productions: www.drewaltizer.com Invitations: http://www.flickr.com/photos/aus_chick/2805622941/ Auction: Parca Fashion Show Regulations/ Police officer: http://www.flickr.com/photos/9523052@N07/3135421163/ Team Work: http://www.flickr.com/photos/wakelandhigh/3543063074/ Analyze: http://www.flickr.com/photos/38256513@N06/3525431255/in/photostream/ Final Report: http://www.flickr.com/photos/31796655@N07/2974942783/