Video conferencing provides several benefits over traditional travel for business meetings including reduced travel costs, a smaller carbon footprint from less fuel used for travel, and the ability to hold ad-hoc meetings without extensive planning. It allows avoiding 6 hours of travel, which can reduce CO2 emissions by 6.2 tons. Productivity is also improved as only half the time is productive during business trips. The document then provides examples of scenarios where video conferencing could be useful and trends driving its increased adoption before describing the video bridging service and solutions offered by the company.