Vivain Presentation
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Brett Gregory-Peake discusses developing relevant real estate projects in today's market. He outlines challenges like oversupply and cynicism. His solution is a new route to market supported by process and intelligence. This involves focusing on understanding buyer motives, value engineering, developing a strategic marketing plan considering all elements, establishing trust, and investing in new digital tactics to drive people to sites. Marketing must come first to meet challenges and achieve sales.
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Maria Pienaar is an operating partner with Unicorn Growth Capital, investing in early-stage fintech companies and founding principal for First Principles, a U.S. funding and market entry advisory and founder of ScaleSpark.ai. Prior she served as a fractional COO and CTO at Femmar Health Corp, a women¡¯s healthtech company, co-founded Blue Label Ventures, a corporate venture capital firm focusing on investments in digital health, IOT, cyber security, fintech (including insurance tech) and enterprise IT services and served as CIO at Cell C (a market-disrupting mobile carrier). She held various leadership roles in business development, product management, and marketing at FinNode, (Finnish Government Accelerator in Silicon Valley), Lucent, Nokia, Vodafone, Globalstar, and various startups. She has worked in many international markets including the U.S., South Africa, Mexico, Brazil, and the UK.Launch Startups & Grow Early-Stage Companies with Speed & Discipline
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1. The document discusses Nike's strategy evolution from early success due to innovative sneaker treads to embracing strategic planning and focusing on innovation and new markets in response to changing consumer preferences and negative PR.
2. Strategic planning helps companies adapt to changing environments by maintaining strategic fit between goals, capabilities, and opportunities. It involves setting objectives and analyzing business portfolios to direct resources.
3. Marketing plays a key role in strategic planning by providing guidance, identifying opportunities, designing strategies, and building value networks. Customer-driven strategies involve market segmentation, targeting specific segments, and positioning products relative to competitors.Nelson Service Offering Jan09
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Vivain Presentation
- 1. DEVELOPING WITH RELEVANCE IN TODAY¡¯S MARKET Brett Gregory-Peake Managing Director
- 2. International Property Marketing Consultants Engaged on projects with a combined GDV in access of $750 million
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- 7. TOPICS Meeting the challenges presented by today¡¯s real estate sector Managing buyer expectations Achieving sales
- 8. THE BIG ISSUES & THE SOLUTIONS Investment capital ¨C relevant product & pricing Oversupply ¨C meeting with demand Cynicism ¨C transparency & evolution Profit ¨C new sales & marketing solutions
- 9. NEW ROUTE TO MARKET Supported by process Influenced by intelligence Step 1: Focus Step 2: Prep & planning Step 3: Execution
- 10. STEP 1: FOCUS Establishing demand - what are people looking for? Understand the buyer and what motives them Don¡¯t brand for brand¡¯s sake ¨C do you need one? Value engineering ¨C be realistic
- 11. STEP 2: PREP & PLANNING Strategy is key ¨C plan the marketing process considering all elements Stand out ¨C don¡¯t follow the crowd Develop necessary & relevant marketing assets Plan path to purchase ¨C in market experience is crucial
- 12. STEP 3: EXECUTION Create sales efficiency ¨C consider less traditional methods Legacy build ¨C establish trust and credibility Invest in new marketing tactics ¨C digital etc Get people to the site
- 13. MARKETING MUST COME FIRST