Vivify: disrupting the laundry process with new product design
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Working in a cross-disciplinary team from MIT Engineering, MIT Sloan School of Management, and the Rhode Island School of Design - we designed and developed a product solution that enhances the laundry experience: minimizing the amount of active time spent by users in the process of getting clean, fresh clothing to re-wear.
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Vivify: disrupting the laundry process with new product design
- 1. wear it again, fast.
- 2. Paolo Passeri Armen NalbandAnkita Kaul Naomi Arnold Ron Rosenberg Andrew Kriebel Diana DuJasmine Florentine We are a team of MIT & RISD students, frustrated by the current laundry process MIT & RISD - Spring 2015
- 3. COFFEE, AT YOUR FINGERTIPS MIT & RISD - Spring 2015
- 4. THE SAME ISNT TRUE FOR CLOTHES MIT & RISD - Spring 2015
- 5. wear it again, fast. MIT & RISD - Spring 2015
- 6. I got my iron as a gift, but I mostly use it to smash walnuts. It takes too much time to do anything else What we heard during customer interviews MIT & RISD - Spring 2015
- 7. I end up washing my clothes because I want to wear this one speci鍖c out鍖t, which wasnt really dirty to begin with What we heard during customer interviews MIT & RISD - Spring 2015
- 8. EFFORT TIME CONVENIENCE User Pain Points - Three Themes MIT & RISD - Spring 2015
- 9. FAST, PASSIVE, EFFICIENT Need for something MIT & RISD - Spring 2015
- 10. We hit the drawing board MIT & RISD - Spring 2015
- 11. Narrowed on promising concepts MIT & RISD - Spring 2015
- 12. And eventually came up with this alpha prototype. MIT & RISD - Spring 2015
- 13. wear it again, fast.Key product features
- 14. EASY LOADING AND STARTING 際際滷r mechanism, single push button
- 15. SANITIZATION AND WRINKLE REMOVAL Bacteria and wrinkles elimnated @ 190F
- 16. SAFETY Double shell wall and low heat transfer to outside environment
- 17. ECO-FRIENDLY 100mL water per use, 2x more energy ef鍖cient, all natural steaming solution
- 18. wear it again, fast.Market & Business Strategy
- 20. 75+Interviews with target users
- 21. EFFORT TIME CONVENIENCE MIT & RISD - Spring 2015
- 22. SAVES TIME, SAVES MONEY SAVES YOUR CLOTHES MIT & RISD - Spring 2015
- 23. 17 HOURS EVERY YEAR Time you save from the traditional laundry/ironing process MIT & RISD - Spring 2015
- 24. $275 EVERY YEAR You save from less dry cleaning bills MIT & RISD - Spring 2015
- 25. $275 EVERY YEAR 2xMORE LIFETIME MIT & RISD - Spring 2015
- 26. TIME 15 min 5 min PRICE $499 +$6.99/pod $249 FUNCTION high end clothing from jeans to button-ups DESIGN bulky, cabinet style thinner, closet hanging FOOTPRINT harsh chemicals, pod use low water use, all natural SWASH wear it again, fast. MIT & RISD - Spring 2015
- 27. 1.2 Million young professionals in the USA MIT & RISD - Spring 2015
- 28. $3 BILLION total addressable market MIT & RISD - Spring 2015
- 29. Y2 Y3 Y4Y1 $34 MILLION BREAK EVEN: 2ND YEARREVENUE MIT & RISD - Spring 2015
- 30. DIRECT MARKETING HOTEL PARTNERSHIPS MIT & RISD - Spring 2015
- 31. Help Wanted MENTORSHIP BETA TESTERS $500K ANGEL NEXT STEPS MIT & RISD - Spring 2015
- 32. wear it again, fast.