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Vlad's Powerpoint for Media Unit

V
vakselrud

The document discusses alcohol advertisements and their portrayal of men and women. It notes that alcohol ads disproportionately target African American and underage audiences. The ads are shown to portray men as adventurous and successful while women are often scantily clad. Several alcohol ads are analyzed to see how they portray gender roles and if the drink is actually relevant to the ad. Related articles on the impacts of alcohol advertising are also provided.

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Alcohol Advertisements Portrayal Of Men and Women Vladimir Akselrud
Introduction Myth Alcohol advertising increases drinking problems. Fact NOT TRUE $1.42 billion spent on advertisement television, radio, print, and outdoor advertisements. 20,000 commercials each year 2,000 are for beer and wine.
Facts For every just say no public service announcement 25 to 50 beer and wine commercials. African-American youth 12% more beer advertising 56% ads for distilled spirits than white kids Youth across the United States heard 8% more beer and ale advertising 12% more low-alcohol refresher advertising 14% more distilled spirits advertising on the radio than adults 21+ Underage girls see 68% more beer advertising than adult women underage boys see 29% more beer advertising than adult men.
Male portrayal in Beer ad What does the ad make you think of? How is the woman dressed? How is she acting? What does the mans body language tell us?
Male portrayal in tequila ad Pursue your dream, what do you think of when you see this caption? Does this ad portray similar or different things then the beer ad?
Male portrayal in vodka ad What ideas does this influence? How is Skyy vodka related to any other part of this ad? is it really? Is it similar or different then the two previous ads?
New age alcohol advertisements Do you consider this a more futuristic ad? How is this ad different? Would you buy alcohol with this type of ad? Svedka vodka
Super Bowl Ad http://www.youtube.com/watch?v=xA4skiJ5cs8 http://www.youtube.com/watch?v=x0mfPMrd79A http://video.google.com/videoplay?docid=-5349175044937173687&q=beer
Discussion Questions What kind of roles do men play in the advertisements? Is their role different then the female role? Are male bodies used to sell alcohol like female bodies? Does the drink usually have any relevance to the actual ad? Where do you mostly encounter alcohol ads?
Related Articles http://www.answers.com/topic/alcohol-advertising This web site, uses Wikipedia to provide information about Alcohol advertisement, it gives definitions, intents of the alcohol companies and the ways it has impacted many countries and also talks about the advertisement of alcohol in sport. http://news.bbc.co.uk/2/hi/europe/6106570.stm This BBC article is discussing how alcohol has become a leading killer in Finland. Some of the ways that the country is looking at cutting down the consumption of alcohol is to ban alcohol advertisement on TV. Also imposing stricter health warnings and ending the massive amount of discounts on alcoholic beverages. http://www2.potsdam.edu/hansondj/InTheNews/Etc/1057697043.html The study done by Dr. John P. Nelson of Pennsylvania State University and Dr. Douglas J. Young of Montana State University shows that alcohol consumption is not increased by the increase in the amount of alcohol advertisement. However, the advertisements allow manufacturers of alcohol products to increase the amount of demand for their alcohol, and undermining competitions.
Bibliography http://www2.potsdam.edu/hansondj/InTheNews/UnderageDrinking/1070654264.html http://www2.potsdam.edu/hansondj/InTheNews/Etc/1057697043.html http://www2.potsdam.edu/hansondj/InTheNews/UnderageDrinking/1083346877.html http://www2.potsdam.edu/hansondj/Controversies/1073580257.html http://www2.potsdam.edu/hansondj/Advertising.html http://www2.potsdam.edu/hansondj/YouthIssues/1048597414.html http://www.answers.com/topic/alcohol-advertising http://news.bbc.co.uk/1/hi/health/6045818.stm http://news.bbc.co.uk/2/hi/europe/6106570.stm http://www.frankwbaker.com/alcoho46.jpg http://www.frankwbaker.com/alcoho5.jpg http://www.stanford.edu/class/linguist34/advertisements/alcohol%20ads/images/49skyyvodka_jpg.jpg http://www.dhadm.com/images/uploads/svedka_vodka_smaller.jpg http://zoed.freeblog.hu/Files/0605/skyy.jpg http://www.now.org/images/saywhat/whiskey.jpg http://photos.imageevent.com/agsguy/dec/dec-ad.jpg http:// www.mediafamily.org/facts/facts_alcohol.shtml http:// www.madd.org/docs/alcohol_advertising_facts.pdf http://www2.potsdam.edu/hansondj/InTheNews/Etc/1055357477.html http://www.answers.com/topic/alcohol-advertising http://camy.org/factsheets/index.php?FactsheetID=9 http://www.mediaawareness.ca/english/resources/educational/lessons/secondary/alcohol/gender_alcohol.cfm http://www.aafp.org/online/en/home/policy/policies/a/alcoholadvertising.html http://www2.potsdam.edu/hansondj/AlcoholFactsAndFiction.html http:// www.youtube.com/watch?v =xA4skiJ5cs8 http:// www.youtube.com/watch?v =x0mfPMrd79A http:// video.google.com/videoplay?docid =-5349175044937173687&q=beer

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Vlad's Powerpoint for Media Unit

  • 1. Alcohol Advertisements Portrayal Of Men and Women Vladimir Akselrud
  • 2. Introduction Myth Alcohol advertising increases drinking problems. Fact NOT TRUE $1.42 billion spent on advertisement television, radio, print, and outdoor advertisements. 20,000 commercials each year 2,000 are for beer and wine.
  • 3. Facts For every just say no public service announcement 25 to 50 beer and wine commercials. African-American youth 12% more beer advertising 56% ads for distilled spirits than white kids Youth across the United States heard 8% more beer and ale advertising 12% more low-alcohol refresher advertising 14% more distilled spirits advertising on the radio than adults 21+ Underage girls see 68% more beer advertising than adult women underage boys see 29% more beer advertising than adult men.
  • 4. Male portrayal in Beer ad What does the ad make you think of? How is the woman dressed? How is she acting? What does the mans body language tell us?
  • 5. Male portrayal in tequila ad Pursue your dream, what do you think of when you see this caption? Does this ad portray similar or different things then the beer ad?
  • 6. Male portrayal in vodka ad What ideas does this influence? How is Skyy vodka related to any other part of this ad? is it really? Is it similar or different then the two previous ads?
  • 7. New age alcohol advertisements Do you consider this a more futuristic ad? How is this ad different? Would you buy alcohol with this type of ad? Svedka vodka
  • 8. Super Bowl Ad http://www.youtube.com/watch?v=xA4skiJ5cs8 http://www.youtube.com/watch?v=x0mfPMrd79A http://video.google.com/videoplay?docid=-5349175044937173687&q=beer
  • 9. Discussion Questions What kind of roles do men play in the advertisements? Is their role different then the female role? Are male bodies used to sell alcohol like female bodies? Does the drink usually have any relevance to the actual ad? Where do you mostly encounter alcohol ads?
  • 10. Related Articles http://www.answers.com/topic/alcohol-advertising This web site, uses Wikipedia to provide information about Alcohol advertisement, it gives definitions, intents of the alcohol companies and the ways it has impacted many countries and also talks about the advertisement of alcohol in sport. http://news.bbc.co.uk/2/hi/europe/6106570.stm This BBC article is discussing how alcohol has become a leading killer in Finland. Some of the ways that the country is looking at cutting down the consumption of alcohol is to ban alcohol advertisement on TV. Also imposing stricter health warnings and ending the massive amount of discounts on alcoholic beverages. http://www2.potsdam.edu/hansondj/InTheNews/Etc/1057697043.html The study done by Dr. John P. Nelson of Pennsylvania State University and Dr. Douglas J. Young of Montana State University shows that alcohol consumption is not increased by the increase in the amount of alcohol advertisement. However, the advertisements allow manufacturers of alcohol products to increase the amount of demand for their alcohol, and undermining competitions.
  • 11. Bibliography http://www2.potsdam.edu/hansondj/InTheNews/UnderageDrinking/1070654264.html http://www2.potsdam.edu/hansondj/InTheNews/Etc/1057697043.html http://www2.potsdam.edu/hansondj/InTheNews/UnderageDrinking/1083346877.html http://www2.potsdam.edu/hansondj/Controversies/1073580257.html http://www2.potsdam.edu/hansondj/Advertising.html http://www2.potsdam.edu/hansondj/YouthIssues/1048597414.html http://www.answers.com/topic/alcohol-advertising http://news.bbc.co.uk/1/hi/health/6045818.stm http://news.bbc.co.uk/2/hi/europe/6106570.stm http://www.frankwbaker.com/alcoho46.jpg http://www.frankwbaker.com/alcoho5.jpg http://www.stanford.edu/class/linguist34/advertisements/alcohol%20ads/images/49skyyvodka_jpg.jpg http://www.dhadm.com/images/uploads/svedka_vodka_smaller.jpg http://zoed.freeblog.hu/Files/0605/skyy.jpg http://www.now.org/images/saywhat/whiskey.jpg http://photos.imageevent.com/agsguy/dec/dec-ad.jpg http:// www.mediafamily.org/facts/facts_alcohol.shtml http:// www.madd.org/docs/alcohol_advertising_facts.pdf http://www2.potsdam.edu/hansondj/InTheNews/Etc/1055357477.html http://www.answers.com/topic/alcohol-advertising http://camy.org/factsheets/index.php?FactsheetID=9 http://www.mediaawareness.ca/english/resources/educational/lessons/secondary/alcohol/gender_alcohol.cfm http://www.aafp.org/online/en/home/policy/policies/a/alcoholadvertising.html http://www2.potsdam.edu/hansondj/AlcoholFactsAndFiction.html http:// www.youtube.com/watch?v =xA4skiJ5cs8 http:// www.youtube.com/watch?v =x0mfPMrd79A http:// video.google.com/videoplay?docid =-5349175044937173687&q=beer