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Vlogging Workshop
11:30a - 1:15p

@faintstarlite @dcrmom @jendisjournal
@audreymcclellan @extraordmommy
Wednesday, February 10, 2010

Why add video?

Adds additional storytelling element
Gives you access to personally communicate with your
community
Your audience will ‘get to know’ you in a way that isn’t
possible via the written word


What you should know...
Companies are looking for women
with video editing skills
You can demonstrate a skill or create
a how-to
Videos are easy & effective SEO boosts
You can make money. Cha-ching!
2006 Time Magazine Person of the Year cover It’s never been easier

November ’09 saw a record-breaking 170
million Americans viewing video online, which
breaks down to:
31 billion video views
84.8% of the total US Internet audience
average duration of video: 4 mins

(comScore Video Metrix)

...in case you didn’t catch that

80% of people watch a video when it is on a website
52% will take action after watching a video

(that is very impressive to marketers!)


Amazingly, web videos do not only consist of this:


Decisions, Decisions


Hardware Options
1. Price point
2. Desired use (will you be indoor in low lighting?)
3. How will the video be viewed? (4:3 SD or 16:9 HD)
4. The kind of storage system you want to deal with (SD
cards, hard drives or tapes)


Tapeless Pocket Cams

Flip Video $99
Creative Vado $99
Kodak Zi8 $179
photos: CNet.com


Tapeless Camcorders

JVC Everio (SD card) $299
Sony Handycam HD (SD card) $349

photos: CNet.com


Tape Camcorders

Canon HV30 HDV (Mini-DV) $799

Canon ZR850 (Mini-DV) $199
photos: CNet.com


Prosumer Attachments

fancier lens & shotgun mic
(mic input + shoe required)
photos: ﬂickr.com/photos/localmotion


You don’t want to buy anything?

Chances are you’ve already got video capability...


Other devices

Webcam (internal)

Digital camera Cell phones

Webcam (external) $20+
iPod nano

Software Options
1. System limitations (PC vs Mac) + memory
2. Price point
3. How fancy-shmancy are you going to edit
4. Know your end game - selling videos usually requires HD
exporting capabilities


PC

Windows Movie Maker (free)
Corel VideoStudio $59

Pinnacle Studio HD $49

Adobe Premiere Elements $79 Adobe Premiere $799
photos: CNet.com


Mac

Final Cut Express $199
iMovie (free)
Final Cut Pro $999

photos: CNet.com


Hosting

syndicate using:

8 rules to vlog by


1. Plan ahead: use notes or an outline to stay on point
practice a few times before turning the camera on so
you can feel how it will ﬂow
http://www.ﬂickr.com/photos/witheyes/121527260/


Gorilla Tripod
2. Keep the camera steady! $20

do.not.move.the.camera. - if you pan around it will look
like a bad home video
use a tripod or lean against something to stay steady
too much motion makes footage unwatchable
http://www.ﬂickr.com/photos/cdtwigg/3669965665/

Blue Snowball condenser
$79

3. Audio can make or break you
best case scenario: use an external mic
next best: be within 5ft of the camera with little Logitech USB mic
$20
background noise
make sure the room isn’t too empty or you’ll echo
http://www.ﬂickr.com/photos/drurydrama/4266958089/

4. Pay attention to lighting
use natural daylight
whenever possible
set up lights if needed
(just make sure it’s not
blinding you or creating
creepy shadows)

Portable Work Lights
$30
http://www.ﬂickr.com/photos/jasonalley/4201691549/

5. Location, location, location!
de-clutter your background
have something to look at, don’t sit
in front of a white wall - it’s boring
ﬁlm outside (remember rule #4)
change it up
use a green screen
http://www.ﬂickr.com/photos/chanc/1490625922/

6. Show or demonstrate what you’re saying
cut to relevant footage or photos
use props... they’ll keep viewers engaged

http://www.ﬂickr.com/photos/bobeirasa/2263070305/

7. pretend the camera is a friend
you like to gossip with, it’ll
help you to talk more naturally
look up slightly, it’s more
ﬂattering
enhance emotional response:
show lots of energy + passion
(pick topics you have a passion
for & it’ll show)

http://www.ﬂickr.com/photos/fotologic/435457697/

8. Keep it short.

...how short? as short as possible.

the sweet spot for attention span is < 2min
http://www.ﬂickr.com/photos/84299143@N00/2969603246/

You’re not alone.
At ﬁrst, you might worry about...
How you’ll look on camera
What’s happening in the background
The process being too time-consuming
Being critiqued publicly
Learning new tech stuff

Start simple. Practice. Learn. Discover.
http://www.ﬂickr.com/photos/spine/419733435/


Not camera ready?
Use voiceover
Film someone else
Do a slideshow or stop-motion
Video screen captures (you can
even interview via Skype by using
a program to record the video
conversation)
http://www.ﬂickr.com/photos/pinksherbet/3984189865/


The ﬁne print:

Release forms
Especially if you plan to make any money off your videos,
getting release forms signed is a must.
Individuals
Locations
Copyrighted material


The ﬁne print:

Copyrights
Everything in the known universe is copyrighted. Including:
Music
TV shows
Music videos
Videos of live concerts
Performances
Movies and trailers
Commercials
Photos
...these socks


Improving your skills


5 angles that tell a story...

1. Start with a close-up action (the money shot)
Then answer the viewer’s questions for them...
2. Who is performing the action? (cut to face)
3. Where is s/he? (wide angle of the location)
4. What is s/he looking at? (over the shoulder)
5. Anything else going on? (side shot)


Growing your audience


Tip #1: Video placement
- More views + engagement
Pros - SEO: Videos come up in Google
- Community sites often take
YouTube links
- Universality: people know how
and DO share & embed
- Easy integration & autoposting
Cons - Lack of demographic focus - Comments: WordPress Genki
- Mean, ugly internet trolls plug-in
- Partner Program

Tip #2: Keywords
You get 3 shots to load your video up with searchable
keywords. Get it right and you’ll consistently gain viewers...
1. Title
Tag your heart out
2. Description Search for related popular
3. Tags videos and piggyback on
Be strategic & use current their success to become
events + popular searches the related video
to your advantage

Tip #3: Grab their attention
Everyone knows to be responsive to comments and messages -
with video it's no different
Create video responses
Apply videos as responses
Be on the pulse of hot topics
Your thumbnail matters!
Make people want to click.


Tip #4: Spread the word
Use the share / embed feature
Autopost your content
Use annotations
Annotation: a pop-up with a call to action

Add friends on YouTube, then share content with them
Be featured (don’t be afraid to send links to your videos
around!)


Tip #5: Building Community
Participate in communities:
SayItFaceToFace.com
Mom Vloggers Club
VloggerHeads.com
Get other people involved via interviews +
collaboration videos
Agree to cross-promote with friends
Create mashups (video mix)
Pay to have your video promoted

Tip #6: Generating $$$
*Start asking for compensation now
Create content for a website
Ads (preroll, 1/3 footer, “brought to you by”, player skin)
Sponsor + company partnership
Reviews for money
For a contest, live show, or as part of earning reward points
like on MomTV & ExpoTV
http://www.ﬂickr.com/photos/amagill/3366720659/

other ways to make a proﬁt...
Hosting events
Brand spokesperson
Consulting services


Q&A


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