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Vme MEDIA
Reaching)Hispanic)Consumers)
on)TV)&)Online)

Vme 2014 Media Kit Jan 14 (complete vWEA)[compress]

))
HEALTH&
WELLNESS
FINANCIAL
EDUCATION
Our
Pillars
SMALLBUSINESS
Hispanics
today need
the Vme
platform
EDUCATION
E M P O W E R
E N T E RTA I N
I N S P I R E

VIEWER PROFILE
High school
or less
education
Higher
Education
62 %
38%
EDUCATION)
RACE /
ETHNICITY)
African
American
2%
Hispanic
80%
Asian
American
5%
White
2%
Other
11%
57%
AGE RANGE)
Millennial 18-34
Source: Network Demographics, Rentrak Nov 2013

Male Present in HH 52%
Female Present in HH 48%
Children Present in HH 64%
No Children Present in HH 36%
HOUSEHOLD COMPOSITION)
VIEWER PROFILE
Less than 30K 32%
30 to 49K 20%
50 to 74K 19%
75 to 99K 20%
100K+ 8%
HOUSEHOLD INCOME)
52%
48%
64%
36%
Source: Network Demographics, Rentrak Nov 2013

!! When compared to other Spanish-language networks,
Vme viewers over-index in U.S. Hispanic Middle Income
($35-$50K) at a 106.
Sources: *Simmons NCS/NHCS: Full Year Spring 2010 ADULT. Average Spanish Language TV viewer encompasses all
Spanish language Broadcast and Cable networks
*The Media Audit Spring 2010 YTD
* 30% more likely to Have Graduated College
* 27% more likely to Have a Savings Account
* 17% more likely to Have and Use a Credit Card
Vme Insight: Middle Income Latinos Are Watching

Source: Nielsen Segmentation Report Fall 2010
)
Engagement Statements
This!network!offers!high!quality!programs 73% 52% 49% 57%
This!network!reflects!posi;ve!aspects!of!the!
!La;no!community
70% 55% 52% 63%
This!network!offers!more!culturally!relevant!!
programs!than!on!other!networks
67% 43% 38% 49%
This!network!offers!programs!that!match!my!
lifestyle
64% 47% 39% 52%
Positive cultural aspects and being considered in-tune with the Latino
community and lifestyle is where the network engages its audience
compared to other networks.
Vme Insight: Emotional Connectivity

!Outpacing Latino males in their educational pursuits &
career developments
!
* Nielsen report, The Latina Power Shift August 2013
)Key)drivers)of)Hispanic)economic)power
))
Leading)the)shiK)to)the)ambicultural®)middle
Nielsen Insights: Latinas are…
CulNvate)connecNvity))

Underwriting spots on Vme National Network Program Entitlement, :10
Billboards, Logo and Corporate Messaging.
Original Vignettes (TV & Digital) One to three minute capsules with sponsor
message / corporate insights. Content rights and masters to sponsor for their own
branding use.
Programming Vignettes (TV & Digital) One to three minute capsules to be
produced from program content.
Sponsored Promos (TV & Digital) Showcased as the exclusive Sponsor in entire
promotional campaign and length program.
Community Sponsored Event Screenings with PBS local partners/community
leaders to provide local impact recognition and awareness of the broadcast series.
Digital Presence on Vmetv.com Extended content, banners, page takeovers,
contests, pre/mid/post roll in online videos on program’s microsite.
Sponsor
Underwriting

Vme
Do’s
BRANDING
MESSAGES
Vme provides an uncluttered environment for
your corganization’s messaging and branding to
help consumers better connect with your brand.
Describe your business
Describe your corporate mission
Identify and depict products
Include your corporate logo & slogan
Use an 800# and web address without a
call to action like “call” or “visit”
Associate your company and brand with
sponsored programming

Execution
with
Purpose
CSR Campaign Benefits*
• Higher profits
• Positive consumer brand perceptions
• Enhancement of brand image & personality
• Repurchase intentions
• Brand loyalty & commitment
• Positive public relations
•  Emotional brand affinity
•  Brand recommendations
•  Supports company’s good reputation
.

CSR
Spots
Dawn Saves Wildlife!
Give with Target!
Chipotle Back to the Start!
!
Walmart Rollbacks!
!
Subaru: Green is Welcome Here!
Clorox Tres Mellizos Campaign!
.

Digital
Media
VmeTv.com’s fresh new redesign
NEW PLATFORM FEATURES
Improved search engine optimization
Improved layout
New ad units, including rich media
Improved online viewing experience
New state of the art video player
Pre-roll, Mid-roll, Post-roll capabilities
Increased social networking
capabilities

Creative
Solutions
A Balanced
Approach
How we
Program
TRADITIONAL PROGRAMMING
Traditional Spanish language television is not very diverse. Relying on 3
main categories of content.
TRULY ALTERNATIVE PROGRAMMING
Vme has done away with the traditional programming model,
in favor of a more relevant, progressive, lifestyle-driven strategy.
PrePschool,)Lifestyle,)Nature,)Original)Entertainment,)Series)and)Current)
Aﬀairs.

3Cs and a Q
C ost
Vme
Don’ts
CC
Q
alls to
actions
(“Guaranteed
lowest price”,
“free”, “$19.99”,
“40% off”)
omparisons
(“Guaranteed
lowest price”,
“free”, “$19.99”, “40%
off”)
(“Guaranteed
lowest price”,
“free”, “$19.99”,
“40% off”)
ualitative
(fast edits, visuals showing satisfied consumers,
performance capability)

VERTICAL
PROGRAMMING
Relevant
Programming

VERTICAL
PROGRAMMING
Programming
That
Informs

VERTICAL
PROGRAMMING
Programming
That
Connects

A Vme ORIGINAL
PRODUCTION
• A daily block of diverse culinary programs
such as Sumo Placer, Gourmet Light,
Recetas en Cadena, and Sabores en
Mexico.
• In-house chef, Hamlet Garcia, ties all
these great programs together through
short vignettes, cooking tips and classic
creations.

Original
Entertainment
Vme keeps audiences up to date
with current events in the
entertainment world. Celebrity news,
music, concerts, interviews and
more!
Hosts include: Gaby Acuña &
Águeda López

A Vme ORIGINAL
PRODUCTION
• A must watch for mothers and mothers to
be. Dedicated to conception, pregnancy and
parenting, TuBebé offers practical advice on a
wide variety of issues.
• From speaking both Spanish and English to
your child to the financial impact of children
on your bank account, this half hour series
runs the gamut of child rearing topics.
• Host: Minerva Borjas

A Vme ORIGINAL
PRODUCTION
• Each week, a dozen titles of the worlds
finest wildlife and nature programming.
• The wild life block is designed to enlighten
viewers about the complexity of the
environment and sheds light on the latest
ground-breaking discoveries in the animal
kingdom.
• Consistently one of our highest rated
programs.
• !Other)shows)include:!Naturaleza,!Shark!Gordon,!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Hábitat!Salvaje,!Los!Shamwari!&!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Historias!de!Animales!

Estelares Vme captures the imaginations and
hearts of families across the US with new
miniseries.
“El Pacto” – Teenage girls make a pact to
become pregnant simultaneously
“Paquirri” – a biography about the tragic end to
the matador Francisco Rivera’s life
“Los Kennedy” – an intimate & historical
depiction about the Kennedy family

Dramatic
Series
Intense dramas filled with adventure,
action and suspense that will leave
you at the edge of your seat. Critically
acclaimed series from around the
globe with captivating plot lines that
fascinates all audiences.

Current Affairs/
Specials:
Smart and engaging programming that
discusses important topics impacting
the world today. Interviews and
conversations with important figures
from all over the world covering
politics, immigration, arts, science,
sports and more.
Hosted)by)Jackeline)Cacho,)Marian)
de)la)Fuente,)and)Jorge)Gestoso)
))

Vme airs the Latino
Americans series for
Spanish language viewers
The first major documentary series for
television to chronicle the rich and
varied history and experiences of
Latinos, who have helped shape North
America over the last 500-plus years
and have become, with more than 50
million people, the largest minority
group in the U.S.

World-class
Award-winning
Preschool Content
Plaza Sésamo (Sesame Street)
Barney
Angelina Ballerina
Bob the Builder
Thomas y sus Amigos
(Thomas the Tank)
Las Tres Mellizas Bebes
(Baby Triplets)
Cinco Minutos Más
(Five Minutes More)
Jim De La Luna (Lunar Jim)
Los Pies Mágicos De Franny
(Franny’s Feet)
Lazy Town
Dibo
Toopy and Binoo
Peep
Pororo
Manon

Casa!La;na!is)the)ﬁrst)bilingual,)mulNPplaorm)
homePandPlifestyle)brand)designed)speciﬁcally)for)
the)needs,)tastes)and)values)of)the)U.S.)Hispanic)
market,)both)English)and)Spanish)dominant.)Host
Marlene Pratt helps recent homeowners
transform their new space into a “dream home”
through simple projects, tips and home-based
solutions viewers can use to improve their own
homes and lives.
)
New)

EMPRESARIO)USA)
This)Magazine)style)program)proﬁles)
Hispanic)Fortune)500)execuNves,)
entrepreneurs,)and)small)business)
owners)who)are)inﬂuencing)the)U.S.)
and)global)economy.))
)
Genre:)Business/educaNonal)
Length:)30)minute)weekly)program)
Target:)Adults)18+)
)
Hosted by
Viviana Hurtado, Ph.D.
New)

Asi!Suenan!los!Sueños!
)
Pioneering)TV)DocuPReality)series)
that)encourages)viewers)to)see)how)
the)“Sistema)de)Orquestas)Juveniles”)
can)improve)children’s)lives)and)their)
communiNes.)This)show)will)
entertain)and)educate)viewers)with)
the)dramaNc)and)heart)moving)
stories)of)these)kids,)music)teachers)
and)communiNes)and)how)one)man’s)
idea,)changed)their)lives)for)the)
beler.))
13!30Jminute!episodes!airing!Weekly!
Target!audience:!Family!12!+)
)
New)

Libros!Para!Mi!Escuelita)
The)“Libros)Para)Mi)Escuelita”)
contest)consists)of)parents,)students)
and)teachers)creaNng)and)submimng)
a)video)entry)staNng)why)their)
school)is)in)need)of)Spanish)language)
materials)and)voNng)for)their)
insNtuNons.)Three)schools)that)have)
the)highest)number)of)votes)on)their)
video)will)be)awarded)a)total)of)
$10,000)worth)of)SpanishPlanguage)
materials)paid)for)by)Vme)and)
SanNllana.)
)
New)

Target: 6-13 years old
A)dynamic,)educaNonal)and)entertaining)
magazine)style)kids)program)that)strives)to)
make)learning)school)subjects)fun.)Hybrid)
Kids)strives)to)expose)viewers)and)
reporters)to)various)life)styles,)handsPon)
acNviNes,)healthy)habits)and)career)choices)
to)help)them)dream)about)possible)
opportuniNes,)learn)diﬀerent)ways)to)
express)their)ideas,)have)a)roadmap)to)
success,)to)be)proud)of)their)LaNno)roots,)
their)history)and)hard)fought)
accomplishments.))
Hybrid)Kids) New)

Yamila Constantino is an award-winning journalist,
content creator, producer, and financial expert with two
decades of experience in the U.S., Latin America, and
Europe. She acquired her financial expertise at
Bloomberg Multimedia where she launched the first
nationally syndicated Spanish-language radio report to
provide business and personal finance information to the
U.S. Hispanic audience. Early in her career, she was the
NY Correspondent for Canal de Noticias NBC, a 24-hour
Spanish-language news network broadcast in 18 Latin
American countries, and worked as a reporter and
producer for Univision and Telemundo.
Talent Host, Su Negocio:
Yamila Constantino
Su!Negocio!
Hosted)by)Yamila)ConstanNno)
SU!NEGOCIO,!an)informaNonal)series)
developed)with)strategies)to)empower,)
build)and)sustain)successful)Hispanic)
businesses.)
Format:))Magazine)Style)
Genre:)))Business/educaNonal))
Length:))30)minute)weekly)program)
Target:))))Adults)18+)
))

Green$streets)
Hosted)by)Neale)Godfrey)
Target:)Families)
)
The)Green$treet)iniNaNve)focuses)on)the)
Children)as)the)conduit)to)the)Adults.)
This)program)holisNcally)engages)Parents)
and)Teachers)with)their)Children)where)
they)are.)
Green$treet)brings)ﬁnancial)literacy)and)
educaNon)through)mulNchannels)of)
inﬂuence.))
New)

Ves;das!para!el!Éxito!
60Pminute)episodes)
Target:)Adult)Women)
VesNdas)para)el)Éxito)will)tells)real)life)
stories)of)women)who)dress)for)success.)
This)show)will)help)empower)women)by)
teaching)them)the)basics)of)ﬁnding)the)
right)careers)by)dressing)the)part,)with)
professional)coaching)and))image)
transformaNon.)
)
New)

Consultorio!Abierto!
Consultorio!Abierto!(Open!for!
ConsultaCon))is)the)ﬁrst)naNonal)health)
educaNonal)plaorm)for)Hispanics)on)
the)Telemundo)television)network.)
Featuring)medical)experts)from)
diﬀerent)specialNes,)this)program)is)
designed)to)provide)an)open)and)
welcoming)forum)for)medical)advice)
and)consultaNon.)Consultorio)Abierto)is)
similar)to)the)CBS)show)The!Doctors,)
but)culturally)adapted)for)Hispanics.)
Marisela)Marrero,)M.D.)
Juan)Rivera,)M.D.,)M.H.S.)
New)

Contacts:
Noel Poler, SVP Revenue, Vme
npoler@vmetv.com
Deborah Castillero Magaly Rivera
(917) 913.1300 (845) 821.0454
dcastillero@mac.com mag@mag-advisors.com
www.vmetv.com

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Vme 2014 Media Kit Jan 14 (complete vWEA)[compress]

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