Vocab sheet marketing
- 1. to act on the price niche strategy price-sensitive product key factor of success after-sales activities one-stop shopping price competitiveness launch a product after-sales service open question price limit law of demand and supply assisted brand identification own brand products price perception long term forecast to be competitive panel - consumer panel price/quality effect loss leader price to be out of stock parallel import product image loss of competitiveness behaviour pattern penetration index product life cycle mail-order company blind product test perceived quality product manager mail-order sale brand equity pilot scheme product oriented make a survey brand extension pilot shop product policy market scope brand loyalty pilot survey product range market analysis brand positioning point of sale (POS) propensity to consume market area brand preference position psychological threshold market elasticity brand range positioning public relations (PR) market evaluation brand strategy potential market purchase headquarters market expansion brand switching premium price purchasing group market niche brand value END OF SHEET 1 qualitative interview market oriented branded product competitor qualitative research sales promotion buy for fun competitor profile quality management sales response buying frequency consumer association quantitative interview sales tactics buying habit consumer panel quantitative research sell-in activity buying motivation consumer survey random sample sell-out activity call planning convenience goods random sampling selling methods cannibalization convenience store redemption semiotic analysis cartel price corporate identity redemption costs to shop in the shop case history corporate image reference price shopping centre (GB) - mall (US) cash and carry cost per call reference value single brand distribution certificate of guarantee cost per contact registered trademark social-economic factors chain of retailers coverage repositioning socio-economic characteristics cluster analysis customer loyalty retail outlet sole selling price commercial strategy customer satisfaction retail prices soundout the market competition customer service retailer brand specialised store competitive advantage cut-throat competition sales analysis statistical survey competitive products demand and supply curve END OF SHEET 2 sub-brand competitiveness demand components experience curve substitute products market penetration department stores fashion product supply curve market potential discount superstores first entry advantage targeted distribution market research display material foreign dumping taste test market segmentation distribution franchising telephone research market share distribution chain free sample trade fair market size distribution channel game theory trade mark market survey distribution cost gap analysis trademark - brand name market test distributor group interview trend marketing goals domestic market guided interview unbranded product marketing mix driving effect historical brand unfair competition marketing plan economic model hypermarket unstructured interview marketing techniques empirical research imitation user mass-market product entry barriers imitative effect value chain maturity phase excess of supply in-store survey value system memory research exhibition - show incentive price variety store (GB) - variety shop (US) merchandiser exhibition stand international competitiveness wholesale stores minimarket exit barriers interviewee wholesaler brand mission prestige product introductory offer win-win strategy multipack price-sensitive buyers introductory stage