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Vocii Flagship Brochure

Vocii
Vocii

The document discusses how a brand is no longer defined solely by the organization, but rather by the perceptions, experiences, and interactions of all stakeholders both inside and outside the organization. It emphasizes the importance of listening to employee and customer feedback to understand how the brand is perceived in order to align communications and build trust between the organization, its employees, and customers. The consulting firm Vocii is introduced as helping organizations develop holistic branding strategies from the inside out through communication and collaboration across departments to bring clarity to the brand voice.

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ITS NO LONGER WHAT YOU SAY IT IS.
YOUR BRAND IS YOUR BUSINESS. YOUVE WORKED HARD TO BUILD IT. YOUVE HIRED THE BEST TO MANAGE ITS ASSETS AND POSITION ITS YOUR BRAND. IT CAREFULLY. AND YET, ITS NOT ABOUT WHAT YOU SAY IT IS. YOUVE WORKED HARD TO BUILD IT. HIRED THE BEST TO MANAGE IT. YOU PROTECT ITS ASSETS AND POSITION IT CAREFULLY. AND NOW: ITS NO LONGER WHAT YOU SAY IT IS.
ITS WHAT HE SAYS IT IS. AND SHE SAYS IT IS.
MORE IMPORTANTLY, ITS WHAT THEY SAY IT IS TO EACH OTHER.
BRAND= PERCEPTION THE SUM OF EVERY PERCEPTION, EXPERIENCE AND INTERACTION PEOPLE HAVE WITH YOUR ORGANIZATION INSIDE AND OUT. INTERACTION EXPERIENCE
Unless youve been hiding under a rock for the past few years, youre probably coming to terms with one very VOICE OF important fact: COMMUNITY THE WALL THAT ONCE PROTECTED THE DIALOG BETWEEN INTERNAL AND EXTERNAL CUSTOMER COMMUNICATION HAS COME DOWN. CULTURE Your future employees trust their network to seek the truth about your culture before they even step foot in your door. Your customers trust their sphere of in鍖uence just as much as they do their own personal experiences when it comes to making buying decisions. YOUR EMPLOYEES TALK TO YOUR CUSTOMERS. YOUR CUSTOMERS ARE YOUR EMPLOYEES.
VOCII IS POISED TO HELP YOU BRIDGE THE GAP BETWEEN HUMAN RESOURCES, MARKETING AND COMMUNICATIONS to develop a holistic approach that aligns what you say with what you do. All too often the brand is watered down by quick 鍖x go-to-market strategies developed in silos and alignment is a courtesy. Unfortunately, these tactics do not take into consideration the multitude of stakeholders who must clearly communicate and make good on every one of BRING CLARITY TO THE CONVERSATION. those promises. WE ADVOCATE BRAND AS BUSINESS STRATEGY FROM THE INSIDE OUT. Bringing key leaders together to break down barriers and build organizational equity through good old-fashioned communication and collaboration. We may encourage the use of social tools and technology where they make sense and help strengthen collaboration. Ultimately, our goal is to aid you in developing a stronger foundation of trust between you, your employees and your customers; BRINGING TRUTH TO YOUR BRAND VOICE AND CLARITY TO THE CONVERSATION.
IT ALL STARTS WITH LISTENING, AND LISTENING TAKES GUTS. LISTEN 1 Egos must be left at the door and company leaders must be strong enough to hear, value and act on the good, Listen to the voices of your employees and customers great, bad and the ugly as voiced by employees and customers. 4 2 VOCALIZE MONITOR Why? Because its good business. Monitor key indicators Bring your brand to life for brand growth through vital communication touch points 3 Throughout each journey we discover that people really do have great ideas and they want to share Enable the voices of your them with you. brand-driven business IF YOURE NOT ACTIVELY LISTENING, YOURE SIMPLY EMPOWER MISSING OUT ON THE BUSINESS POTENTIAL THAT SURROUNDS YOU EACH AND EVERY DAY. OUR PROCESS
Youre investing in your brand. Of course you want to see a return. At Vocii, were not afraid to inform you that you will be responsible for seeing that return through. Implementing on-brand communication is imperative. Its your company. You get things done. And patience for human behavior will be your greatest virtue. Infusing positive cultural change and instilling on-brand behaviors that become second nature across multiple channels of engagement takes time and a long-term commitment. RETURN ON INVESTMENT, INFLUENCE AND INTEGRITY. THERE ARE NO MORE QUICK FIXES. Were here to help you get back to the fundamentals of communication. Using tools that are only appropriate for your business culture and implementing the right course for measurement that is in alignment with your business goals. IF YOU CAN HANDLE THAT THEN YOURE READY TO MAKE CHANGE HAPPEN. Vocii is here to be your guide.
LISTEN TO YOUR INNER VOICE.
EMPOWER THE VOICES THAT SHAPE YOUR BRAND. SM
CONNECT WITH VOCII. WERE HERE TO TALK TO YOU ABOUT HOW vocii.com WE CAN IMPROVE YOUR BRAND AND YOUR BUSINESS. Vocii [voh-kaI ] From the Latin root voc, means voice. Vocii symbolizes the social expression of the individual and the collective. Representing the sum of all people who have had an experience with and in鍖uence over your organizational brand. 息 2009 Vocii, LLC. All Rights Reserved. Design by Tandemodus, LLC. Printing by Classic Color.
VOCII Empower the voices that shape your brand.

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Vocii Flagship Brochure

  • 1. ITS NO LONGER WHAT YOU SAY IT IS.
  • 2. YOUR BRAND IS YOUR BUSINESS. YOUVE WORKED HARD TO BUILD IT. YOUVE HIRED THE BEST TO MANAGE ITS ASSETS AND POSITION ITS YOUR BRAND. IT CAREFULLY. AND YET, ITS NOT ABOUT WHAT YOU SAY IT IS. YOUVE WORKED HARD TO BUILD IT. HIRED THE BEST TO MANAGE IT. YOU PROTECT ITS ASSETS AND POSITION IT CAREFULLY. AND NOW: ITS NO LONGER WHAT YOU SAY IT IS.
  • 3. ITS WHAT HE SAYS IT IS. AND SHE SAYS IT IS.
  • 4. MORE IMPORTANTLY, ITS WHAT THEY SAY IT IS TO EACH OTHER.
  • 5. BRAND= PERCEPTION THE SUM OF EVERY PERCEPTION, EXPERIENCE AND INTERACTION PEOPLE HAVE WITH YOUR ORGANIZATION INSIDE AND OUT. INTERACTION EXPERIENCE
  • 6. Unless youve been hiding under a rock for the past few years, youre probably coming to terms with one very VOICE OF important fact: COMMUNITY THE WALL THAT ONCE PROTECTED THE DIALOG BETWEEN INTERNAL AND EXTERNAL CUSTOMER COMMUNICATION HAS COME DOWN. CULTURE Your future employees trust their network to seek the truth about your culture before they even step foot in your door. Your customers trust their sphere of in鍖uence just as much as they do their own personal experiences when it comes to making buying decisions. YOUR EMPLOYEES TALK TO YOUR CUSTOMERS. YOUR CUSTOMERS ARE YOUR EMPLOYEES.
  • 7. VOCII IS POISED TO HELP YOU BRIDGE THE GAP BETWEEN HUMAN RESOURCES, MARKETING AND COMMUNICATIONS to develop a holistic approach that aligns what you say with what you do. All too often the brand is watered down by quick 鍖x go-to-market strategies developed in silos and alignment is a courtesy. Unfortunately, these tactics do not take into consideration the multitude of stakeholders who must clearly communicate and make good on every one of BRING CLARITY TO THE CONVERSATION. those promises. WE ADVOCATE BRAND AS BUSINESS STRATEGY FROM THE INSIDE OUT. Bringing key leaders together to break down barriers and build organizational equity through good old-fashioned communication and collaboration. We may encourage the use of social tools and technology where they make sense and help strengthen collaboration. Ultimately, our goal is to aid you in developing a stronger foundation of trust between you, your employees and your customers; BRINGING TRUTH TO YOUR BRAND VOICE AND CLARITY TO THE CONVERSATION.
  • 8. IT ALL STARTS WITH LISTENING, AND LISTENING TAKES GUTS. LISTEN 1 Egos must be left at the door and company leaders must be strong enough to hear, value and act on the good, Listen to the voices of your employees and customers great, bad and the ugly as voiced by employees and customers. 4 2 VOCALIZE MONITOR Why? Because its good business. Monitor key indicators Bring your brand to life for brand growth through vital communication touch points 3 Throughout each journey we discover that people really do have great ideas and they want to share Enable the voices of your them with you. brand-driven business IF YOURE NOT ACTIVELY LISTENING, YOURE SIMPLY EMPOWER MISSING OUT ON THE BUSINESS POTENTIAL THAT SURROUNDS YOU EACH AND EVERY DAY. OUR PROCESS
  • 9. Youre investing in your brand. Of course you want to see a return. At Vocii, were not afraid to inform you that you will be responsible for seeing that return through. Implementing on-brand communication is imperative. Its your company. You get things done. And patience for human behavior will be your greatest virtue. Infusing positive cultural change and instilling on-brand behaviors that become second nature across multiple channels of engagement takes time and a long-term commitment. RETURN ON INVESTMENT, INFLUENCE AND INTEGRITY. THERE ARE NO MORE QUICK FIXES. Were here to help you get back to the fundamentals of communication. Using tools that are only appropriate for your business culture and implementing the right course for measurement that is in alignment with your business goals. IF YOU CAN HANDLE THAT THEN YOURE READY TO MAKE CHANGE HAPPEN. Vocii is here to be your guide.
  • 11. EMPOWER THE VOICES THAT SHAPE YOUR BRAND. SM
  • 12. CONNECT WITH VOCII. WERE HERE TO TALK TO YOU ABOUT HOW vocii.com WE CAN IMPROVE YOUR BRAND AND YOUR BUSINESS. Vocii [voh-kaI ] From the Latin root voc, means voice. Vocii symbolizes the social expression of the individual and the collective. Representing the sum of all people who have had an experience with and in鍖uence over your organizational brand. 息 2009 Vocii, LLC. All Rights Reserved. Design by Tandemodus, LLC. Printing by Classic Color.
  • 13. VOCII Empower the voices that shape your brand.