This document discusses social media usage in Egypt. It provides statistics on internet and social media usage such as 34 million Egyptians using the internet and the most popular social media platforms being Facebook with 14 million users and YouTube with 70 million playbacks. The document also notes that Egyptians now spend more time online than watching TV, with the average time spent on the internet being over 3 hours per day on computers and over 2 hours on mobile devices. Finally, it discusses how social media can be used to engage and communicate with customers to better understand their needs.
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Vodafone SMDay Egypt
1. Insert Con鍖dentiality level | June 29, 2013Insert Con鍖dentiality level | June 29, 20131
Online Review Presented by: Online Team
Power of
Social
Media
#SMDayEgypt
2. Insert Con鍖dentiality level | June 29, 20132
Online Today in Egypt
56.5
34 Egypt population 90.5 Million
37.6% of Egyptians use the Internet 34
Million
Top social media channels
Facebook
14m users
YouTube
70m playbacks
Twitter
900 K users
3. Insert Con鍖dentiality level | June 29, 20133
87 min.
Listen to Radio
36 min.:
Read Newspaper
54 min.:
Mobile (Call &
texting)
73 min. (1.2 hours ):
Access Internet on
mobile
33 min.:
Read
Magazine
165 min. (2.75 hours ):
Access Internet on
computer
189 min. (3.15
hours) :
Watch TV (not online)
Internet has become a key media in Egypt
Source: Google Feb. 2012 (IT Vision) Qu: On a typical day how many minutes do you ___?
Time Spent on the Internet more than on
TV