More Related Content
Similar to Vogue paris (20)
More from oliviallagostera (15)
Vogue paris
- 1. PARIS By: Olivia Llagostera, Barbara Van Stigt, Patricia Lorente and Maria Eugenia Errobidarte
- 2. PARIS - Founded in 1892 by Arthur Baldwin Turnure. - Vogue is a fashion and lifestyle magazine. - Publishes writings on art, culture, politics, fashion, design and lifestyle. - Published in 16 countries + Latin America by Cond¨¦ Nast Publications. - Vogue Paris has been publishing since 1920. - Creative Director 1995: Joan Juliet Buck - Creative Director Today: Carine Roitfiled.?
- 3. PARIS 1995
- 4. TARGET Interests and hobbies: Meeting with friends, reading, beauty, fashion, architecture and design, art. Age: 30-55 Lifestyle: Enjoy taking care of themselves, very self-conscious, knowing the latest beauty and fashion trends, very seductive women, elegant and chic Gender: Female Parisian women. Income: High income Where do they shop? C¨¦line, Christian Louboutin, Yves Saint Laurent, Occupation: Housewives Herm¨¨s, Chanel, Christian Dior, Christian Lacroix.
- 5. COVER Seductive: 40¡¯s inspired model. Feminine: Hot Pink. Women Orientated: Pr¨ºt-¨¤- Porter in Fashion, Beauty and Jewellery. Vogue and Pr¨ºt-¨¤-Porter topics are in black, leaving the attention to S¨¦duction 95 in white. Photography: Mario Testino Cover: Carinne Roitfield
- 6. INDEX Divided into 3 parts: Magazine: MONTH¡¯S ISSUE - Literature FOCUSES ON HOW - Music TO SEDUCE WITH - Theatre THE 5 SENSES. - Cinema - Design Beauty: - Going Out - Health: Love Illness - Art - Beauty Tips - Love - Skincare Tips - Seduction - Makeup Tips Fashion: - Retro 40¡¯s inspiring the 90¡¯s. - Seductive clothing. - Plastic inspiring Accessories. - Fashion Editorials. - Vogue¡¯s Point of View.
- 7. Describing an independant woman who doesn¡¯t need ARTICLE: S?DUCTION men other than for sex. But deep inside she¡¯s hesitant and insecure. ¡°How to put men in your pocket¡±. Represents all women, target feels indentified. Repetition: ¡°What do I wear?¡± Pink illustrations can represent any woman - identification. Text takes shape of the body. Different font sizes - attention.
- 8. ARTICLE: ARRI?RE-PENS?E No pictures - character to the writing. Article talking about perfumes: how they provoque The story does not match the and seduce. shapes.
- 9. ADVERTISING - Cosmetics: L?ncome, Estee Lauder, Clarins. -Fashion: Loewe, Chlo¨¦, Louis Vuitton, Chanel.
- 10. BACK COVER Genre: Fashion - Luxury Type of Customer: - 30-50 years old. - Luxury target. - Chic, graceful, femenine, seductive and secure woman. - Other shopping brands: YSL, Chanel, Herm¨¦s, Christian Lacroix. Narrative: Dessert gives the feeling of solitude. Ideology: - Post-Feminist. - The model looks: -Strong -Comfortable - Theres no man by her - she¡¯s the focus point in the advert. Design: - ¡°Celine¡± is at the bottom of the page: you first feel and see the essence of the label and then you read the brand.
- 11. PARIS 2009
- 12. Interests and hobbies: Meeting with friends, reading, beauty, TARGET fashion, architecture and design, art, luxury, travel. Age: 20-40 Lifestyle: Enjoy taking care of themselves, very self-conscious, knowing the latest beauty and fashion trends, fresh younger Gender: Female women who are updated on fashion trends. Income: Middle-high income Where do they shop? Marc Jacobs, Chloe, Jimmy Choo, Dolce Occupation: Everything ¨C Anything ¨C & Gabanna but as well mix with high street brands. ? workers, students, housewives...
- 13. COVER Women Orietated: - Very fashion-forward. - The importance of Chanel to Vogue, Paris and Parisian style. Attitude: - Powerful woman. - Wearing Chanel gives confidence and a certain image. Sp¨¦cial Coco Chanel: - A style that still influences today.
- 14. INDEX
- 15. ARTICLE: MANHATTAN by NIGHT - Vogue Paris introduces Alexander Wang as the new designer from NY to watch. - Interview talking about the ¡°new¡± upcoming woman and how he is changing style. - It reveals his influences, inspirations, ideas and beliefs.
- 16. ARTICLE: MADEMOISELLE - History of Chanel. - Gabriel Chanel as a person. - Chanel¡¯s inventions. - How Gabriel Chanel changed the way women dressed. - Elegance and Simplicity.
- 17. ADVERTISING Fashion: Cosmetics: - Dolce & Gabanna - Est¨¦e Lauder - Marc Jacobs - K¨¦rastase - Balmain - Chanel - Lanvin - Tom Ford
- 18. BACK COVER Genre: Cosmetics - Luxury Type of Customer: - 45+ years old. - Luxury target. - Women who care about their looks and skin care. - Other shopping brands: Praire, Clarins, Dior, Helen Rubinstein, Yves Saint Laurent. Narrative: Golden light and colour gives the feeling of luxury. Ideology: There¡¯s no model, the actual cream is shown creating desire. - Chanel doesn¡¯t need a model to prove the cream works. Design: - Product Description. - The layout of product and text creates rememberance and believe.
- 19. eco
- 20. eco VOGUE eco: - The content will be focused on cities such as: London, New York, Paris, Milan, Tokyo, Madrid and Moscow. - To a wide target, interested in eco-friendly lifestyle. - It will have the following e.x. index: - Beauty - Cuisine - Home - Fashion - Technology
- 21. Interests and hobbies: Care for the environment, meeting with TARGET friends, reading, beauty, fashion, architecture and design, art, luxury, travel. Age: Any age with interest in eco Lifestyle: Enjoy taking care of themselves, very self-conscious, fresh younger women who are updated on fashion trends. Prefer Gender: Female buying something good for the environment than latest fashion Income: Any income trend. Occupation: Everything ¨C Anything ¨C Where do they shop? Stella McCartney, ecological restaurants, workers, students, housewives, etc¡ cafes, beauty products, Armani. ?
- 22. COVER Core Naturality Orietated: - Natural Beauty eco - Core of Life - Spiritual ? Attitude: - Pure - Fresh save us, - Real save the - Innocent gwyneth¡¯s earth Ideology: green tips lonneke engel - Nudity transmits real and the heart of matter. ¡°how to organice - Organic. your life¡± Gwyneth¡¯s Green Tips: - Describing her spirit for life, and how making your life eco-friendly will not only benefit you but the environment.
- 23. ADVERTISING
- 24. ARTICLE: ECO LOVE - Eco-friendly tips from the Vogue Eco team: - Health care - Skin care - Homewear - Design - Cuisine - Fashion - Food