British Vogue has a print circulation of 210,806 and over 21 million page impressions digitally, with over 1 million unique users and nearly 6,000 email subscribers. The total reader ship is 1.3 million people, mostly women at 86%, with an average reading age of 34. It is one of the most expensive fashion magazines to purchase at £4.10 per issue and has an award-winning website that sets trends in the fashion industry.