Voice Lessons and Business Models for Voice
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April 2019 I delivered this talk to a Mobile UX meetup who were interested in how to think about the opportunity in creating voice skills on Google Assistant and Amazon Alexa and what we had learned over the last 4 years working in this space. We talk through our experiences with brands like Marriott and Diageo and how we're thinking about the future.
Voice Lessons and Business Models for Voice
- 1. Mobile UX London Voice - Lessons Learned 1 @charlescadbury @sayitnow_ai
- 2. 3 Themes 2 1. Building launch momentum 2. Business cases for voice 3. How were thinking about the future
- 3. 3 2015
- 4. 4 2015
- 5. Marriott - Hotel Concierce 5 @charlescadbury @sayitnow_ai
- 7. 1. Building launch momentum Concept to Concierge in 70 days
- 8. Actions speak louder than words @charlescadbury @sayitnow_ai
- 9. No battle plan survives first contact with the enemy Helmuth von Moltke @charlescadbury @sayitnow_ai
- 11. 4/10/2016 Step 1: Codify look at your idea as a business from day 1 @charlescadbury @sayitnow_ai
- 12. 7/10/2016 Step 2: Share the vision @charlescadbury @sayitnow_ai
- 13. 12/10/2016 Step 3: Iterate the vision @charlescadbury @charlescadbury @sayitnow_ai
- 14. Create compelling events. Everyone works better to a deadline. Product lead vs market lead. Listen to the market. Pitch anyone and everyone Sanderson, Langham, Georges Hotel, Marriott. Picking up the pace @charlescadbury @sayitnow_ai
- 15. Look for the lucky break, then amplify it 150 > 8 > 2 10 > 30 > 3,000 10/11/2016
- 16. 16 Do your homework UCD Win evangelists wherever you can (echo bingo, sweets) Novem ber 2016
- 17. 7/12/2016
- 18. 2. Business cases for voice
- 19. 19@charlescadbury Gartner Hype Cycle 2016 Natural Language Question Answering
- 21. 21 Dazzle Rail - Trains @charlescadbury @sayitnow_ai
- 22. We believe that everyone should be able to communicate seamlessly with the brands they love 22
- 24. 3. How were thinking about the future 24
- 26. 26 @charlescadbury @sayitnow_ai We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction - Bill Gates
- 27. Who are we? 27 Number of conversational practitioners Now Future @charlescadbury @sayitnow_ai
- 28. Who are we? 28 Number of conversational practitioners Now Future @charlescadbury @sayitnow_ai
- 30. What questions do you have? charlie@sayitnow.ai www.sayitnow.ai