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VOLKSWAGEN-People's Car
Volkswagen
History of Volkswagen
In 1934 Adolf Hitler demanded the production of a basic vehicle
capable of transporting two adults and three children at 100 km/h (62
mph). The "People's Car" would be available to citizens of the Third
Reich through a savings scheme at 990 Reichsmark (US$396 in 1930s
dollars)--about the price of a small motorcycle (an average income being
around 32RM a week)
Volkswagen was designed by
Ferdinand Porsche in 1934.
Hitler named 脹t 'Kraft durch Freude'
         strength through joy
The intention was that ordinary Germans would buy the car by means of a
savings scheme ("F端nf Mark die Woche musst du sparen, willst du im eigenen
Wagen fahren"  "Five marks a week you must put aside, if you want in your
own car to ride")




 Erwin Komenda, the longstanding Auto Union chief designer,
 developed the car body of the prototype, which was recognizably the
 BEETLE known today.
In July,1949 脹t was offered for sale and
took place 脹n market.



Volkswagen has the record of being the most sold car.In 45 years 21 million
car were sold.It also has the record of being the most modified car.From 1934
to 1990'ies 脹t has been modified 269.000 times.
Beetle is also known as 'Love Bug' and 脹t is the first car that has part in a movie
as main character
Another special thing about Beetle is owners greet each other even
tough they don't know anything about the other owner.It is a world wide
tradition.
From Turkey to Brasil, USA to Greece, there are many VW Beetle
fan clubs and festivals in the world.
The last VW Beetle (21.529.464th) was produced in Mexico and sended
to Volkswagen Auto museum in Wolfsburg.
Old advertisements
Volkswagen
.




Thank you for paying attention.
ZEYNEP AKSUN
Izmir University of Economics
Public Relations & Advertising

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Volkswagen

  • 3. History of Volkswagen In 1934 Adolf Hitler demanded the production of a basic vehicle capable of transporting two adults and three children at 100 km/h (62 mph). The "People's Car" would be available to citizens of the Third Reich through a savings scheme at 990 Reichsmark (US$396 in 1930s dollars)--about the price of a small motorcycle (an average income being around 32RM a week)
  • 4. Volkswagen was designed by Ferdinand Porsche in 1934.
  • 5. Hitler named 脹t 'Kraft durch Freude' strength through joy
  • 6. The intention was that ordinary Germans would buy the car by means of a savings scheme ("F端nf Mark die Woche musst du sparen, willst du im eigenen Wagen fahren" "Five marks a week you must put aside, if you want in your own car to ride") Erwin Komenda, the longstanding Auto Union chief designer, developed the car body of the prototype, which was recognizably the BEETLE known today.
  • 7. In July,1949 脹t was offered for sale and took place 脹n market. Volkswagen has the record of being the most sold car.In 45 years 21 million car were sold.It also has the record of being the most modified car.From 1934 to 1990'ies 脹t has been modified 269.000 times.
  • 8. Beetle is also known as 'Love Bug' and 脹t is the first car that has part in a movie as main character
  • 9. Another special thing about Beetle is owners greet each other even tough they don't know anything about the other owner.It is a world wide tradition.
  • 10. From Turkey to Brasil, USA to Greece, there are many VW Beetle fan clubs and festivals in the world.
  • 11. The last VW Beetle (21.529.464th) was produced in Mexico and sended to Volkswagen Auto museum in Wolfsburg.
  • 14. . Thank you for paying attention.
  • 15. ZEYNEP AKSUN Izmir University of Economics Public Relations & Advertising