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Volkswagen of america

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Amie Mann

Volkswagen was founded in Germany in 1937 and established its American operations in 1955. It has since grown to become Europe's largest automaker, with global sales of over 6 million vehicles in 2010. In the US, Volkswagen aims to double its market share from 2% to 4% by focusing on popular models like the Jetta, Passat, and Tiguan. While facing threats from rising costs and competition, Volkswagen's strengths include its large workforce and wide range of vehicles, and it sees opportunities to partner with other manufacturers and implement continuous innovations.

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VOLKSWAGEN OF AMERICA
HISTORY • The word “Volkswagen" means "people's car in Germany. • Volkswagen was originally founded in 1937 by the German Labour Front. • VWoA was formed in October 1955 in Englewood Cliffs, New Jersey. • The Volkswagen Beetle was the company's best seller in the United States by a wide margin. • Its international Slogan is “Das Auto“
OPERATIONS • Volkswagen Group, as a unit, is currently Europe's largest automaker. • For a long time, Volkswagen has had a market share over 20 percent. • In 2010, Volkswagen, posted record sales of 6.29 million vehicles, with its global market share at 11.4%. • In 2008, Volkswagen became the third largest automaker in the world ,and in 2012 it became Second. • Volkswagen has aimed to double its US market share from 2% to 4% in 2014.
VOLKSWAGEN LOGO EVOLUTION
SOME OF MODELS OF VOLKSWAGEN AVAILABLE IN AMERICAN MARKET Volkswagen Jetta Volkswagen Passat
Volkswagen Cc Volkswagen Tiguan
• Volkswagen intends to deploy intelligent innovations and technologies to become a world leader in customer satisfaction and quality. • The goal is to increase unit sales to more than 10 million vehicles a year. • Volkswagen aims to be the most attractive employer in the automotive industry by 2018. STRATEGY OF VOLKSWAGEN
YEARLY SALE OF VOLKSWAGEN IN US MARKET 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 500,000 Yearly American sales Total American sales
VOLKSWAGEN HAS PRODUCED FOUR WINNERS OF THE WORLD CAR OF THE YEAR AWARD. • In 2009 - Volkswagen wolf • In 2010 - Volkswagen Polo • In 2012 - Volkswagen up • In 2013 - Volkswagen Golf
S.W.O.T ANALYSIS • SWOT is an acronym for-- Strenghts ,Weakness ,Opportunities ,Threats. • SWOT analysis is an extremely useful tool for understanding and decision making for all sorts of situations in business and organisations .
• Intense competition between global car’s manufacturing companies. • Production facilities. • Wide range of cars which provides enough options to choose from. • One of the oldest car manufacturers,resulting into increased reach to masses. • Has over 350,000 employees globally. VOLKSWAGEN S.W.O.T ANALYSIS Strenghts Weakness
• Innovative features included by competitors. • Increasing Fuel costs • Rising Oil and raw material prices in the world markets. • Create long-term relationships with non- German car manufacturers • Implement continuous innovations in cars to stand competition. • Due to its very good results on the stock exchange,VW may expect to attract numerous new investors VOLKSWAGEN S.W.O.T ANALYSIS Opportunities Threat
HOW THE ECONOMIC SITUATION AFFECTS VOLKSWAGEN • The economy affected VW in 2009 on their commercial vehicles as they were delivering 354,770 light commercial vehicles worldwide and it represented a downturn of 20.7% on the previous year of 2008 when they were delivering 447,244 commercial vehicles.
CONCLUSION • The present analysis reveals that Volkswagen is on high stage of productivity ,althrough the company is required to work on its weakness. • At last, we would like to say that Volkswagen should maintain and improve its market share by improving its services and providing customer satisfication.
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Volkswagen of america

  • 2. HISTORY • The word “Volkswagen" means "people's car in Germany. • Volkswagen was originally founded in 1937 by the German Labour Front. • VWoA was formed in October 1955 in Englewood Cliffs, New Jersey. • The Volkswagen Beetle was the company's best seller in the United States by a wide margin. • Its international Slogan is “Das Auto“
  • 3. OPERATIONS • Volkswagen Group, as a unit, is currently Europe's largest automaker. • For a long time, Volkswagen has had a market share over 20 percent. • In 2010, Volkswagen, posted record sales of 6.29 million vehicles, with its global market share at 11.4%. • In 2008, Volkswagen became the third largest automaker in the world ,and in 2012 it became Second. • Volkswagen has aimed to double its US market share from 2% to 4% in 2014.
  • 5. SOME OF MODELS OF VOLKSWAGEN AVAILABLE IN AMERICAN MARKET Volkswagen Jetta Volkswagen Passat
  • 7. • Volkswagen intends to deploy intelligent innovations and technologies to become a world leader in customer satisfaction and quality. • The goal is to increase unit sales to more than 10 million vehicles a year. • Volkswagen aims to be the most attractive employer in the automotive industry by 2018. STRATEGY OF VOLKSWAGEN
  • 8. YEARLY SALE OF VOLKSWAGEN IN US MARKET 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 500,000 Yearly American sales Total American sales
  • 9. VOLKSWAGEN HAS PRODUCED FOUR WINNERS OF THE WORLD CAR OF THE YEAR AWARD. • In 2009 - Volkswagen wolf • In 2010 - Volkswagen Polo • In 2012 - Volkswagen up • In 2013 - Volkswagen Golf
  • 10. S.W.O.T ANALYSIS • SWOT is an acronym for-- Strenghts ,Weakness ,Opportunities ,Threats. • SWOT analysis is an extremely useful tool for understanding and decision making for all sorts of situations in business and organisations .
  • 11. • Intense competition between global car’s manufacturing companies. • Production facilities. • Wide range of cars which provides enough options to choose from. • One of the oldest car manufacturers,resulting into increased reach to masses. • Has over 350,000 employees globally. VOLKSWAGEN S.W.O.T ANALYSIS Strenghts Weakness
  • 12. • Innovative features included by competitors. • Increasing Fuel costs • Rising Oil and raw material prices in the world markets. • Create long-term relationships with non- German car manufacturers • Implement continuous innovations in cars to stand competition. • Due to its very good results on the stock exchange,VW may expect to attract numerous new investors VOLKSWAGEN S.W.O.T ANALYSIS Opportunities Threat
  • 13. HOW THE ECONOMIC SITUATION AFFECTS VOLKSWAGEN • The economy affected VW in 2009 on their commercial vehicles as they were delivering 354,770 light commercial vehicles worldwide and it represented a downturn of 20.7% on the previous year of 2008 when they were delivering 447,244 commercial vehicles.
  • 14. CONCLUSION • The present analysis reveals that Volkswagen is on high stage of productivity ,althrough the company is required to work on its weakness. • At last, we would like to say that Volkswagen should maintain and improve its market share by improving its services and providing customer satisfication.