Volvo_marketing_campaign
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The document summarizes Volvo Trucks' "Epic Split" advertising campaign from 2013 featuring Jean-Claude Van Damme doing a split between two moving trucks. The stunt commercial achieved over 70 million views on YouTube. The campaign highlighted Volvo's themes of safety, quality, sustainability and customer focus. It brought widespread attention and recognition to Volvo Trucks as one of the most memorable ad campaigns of the year.
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B2 b volvo trucks & youtube case study
B2 b volvo trucks & youtube case studyhristo_1991
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The document discusses Volvo's use of YouTube videos to market its trucks. In 2013, Volvo uploaded a video called "Epic Split" featuring Jean-Claude Van Damme that received over 76 million views. In 2014, Volvo launched an advertising campaign called "Under the Hood it's a Sports Car" with two videos, one featuring a prank and the other a race between a Volvo truck and a supercar. Both campaigns succeeded in raising awareness of Volvo trucks and building a sense of pride and identity amongst truck owners.Volvo trucks ???
Volvo trucks ???DV0614
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This report provides an overview of Volvo Trucks and its "Live Test" internet marketing campaign. It discusses:
1) Volvo Trucks' history as a subsidiary of Volvo Group and one of the largest truck manufacturers in the world.
2) The "Live Test" campaign, which consisted of 6 viral video clips on YouTube showcasing Volvo trucks' features through stunts and gained over 94 million views.
3) How the campaign's use of YouTube, broad targeting approach, technical messaging, accessibility on any device, and elicitation of user parodies helped it achieve unprecedented success in generating brand awareness for Volvo Trucks online.Volvo
Volvo Great Lakes Institute of Management, Gurgaon
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Volvo Trucks sought to penetrate the US market in the late 1970s. [1] It initially sold trucks through existing dealers and acquired White Motor Corp in 1980. [2] However, Volvo struggled due to differences in truck configurations preferred in the US and Europe. [3] It made some missteps like acquiring weaker brands instead of the market leader. To succeed in 2000, Volvo was recommended to expand globally, collaborate locally, decentralize, and improve customer service.VOLVO TRUCKS : PENETRATING THE US MARKET
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Volvo aimed to penetrate the US truck market by acquiring White Motor Corporation and GM's heavy truck division. This allowed Volvo to gain market share and establish manufacturing and distribution networks in the US. However, Volvo still only achieved 12% market share due to strong competition from domestic brands. The report recommends Volvo expand into new global markets through local partnerships to establish manufacturing and distribution.Volvo
VolvoEman Abbas
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Volvo has configured its value chain to focus on producing heavy trucks, accounting for over 90% of production. It integrates development and production of major components in-house. Volvo produces trucks with high reliability, safety standards, and comfort. It centralizes operations from headquarters in Sweden but disperses 18 production facilities worldwide to be closer to customers.
The US market is very important for Volvo's global ambitions, representing 45% of sales in 2000. Success there proves Volvo's strength against US and European competitors.
European and US producers have struggled in each other's markets due to differences in design preferences, regulations, and components like engines and transmissions.
Volvo initially sold through car dealersBrand Positioning Statement of Volvo
Brand Positioning Statement of VolvoRohan Bharaj
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Volvo is a Swedish automaker founded in 1927 that is known for its focus on safety innovations. It has over 110,000 employees and sells cars globally. While its car division was sold to Ford in 1999 and then Geely of China in 2010, Volvo remains committed to its core values of safety, quality, and environmental care. Notable safety firsts include the three-point seatbelt in 1959 and side impact airbags in 1991. Volvo's vision is for nobody to be seriously injured or killed in its new cars, and it continues developing new safety technologies like pedestrian detection systems. Volvo Trucks : Penetrating the US Market
Volvo Trucks : Penetrating the US Marketjindalm
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Volvo Trucks aimed to penetrate the US market in the late 1970s. [1] It initially sold trucks through existing dealers and acquired White Motor Corp. in 1980, but faced challenges due to differences in US and European truck configurations. [2] While Volvo adopted some strategies like integral sleepers and acquiring GM's truck business, it failed to acquire Freightliner and invested irregularly. [3] To succeed in 2000, Volvo was recommended to expand globally, collaborate locally, coordinate branding, and develop more fuel efficient and full-service vehicles.Volvo trucks case study
Volvo trucks case studyNIDA Business School
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Volvo is a leading European heavy truck manufacturer that has been attempting to penetrate the US market since 1975. It has established operations around the world to strengthen its business and serve customers locally. While Volvo became a global leader in trucking, it has faced difficulties gaining market share in the US due to challenges with dealers. To succeed, Volvo will need to further expand globally, strengthen partnerships, and develop more efficient vehicles tailored to local markets and customers' needs. Countries seeking to attract foreign investment can learn from Volvo's experience about ensuring supportive local distribution networks and competitive business environments.Volvo
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Geely Automobile is China's first independent automaker. In 2009, it acquired Swedish automaker Volvo from Ford. Geely has over 12,000 employees across 6 Chinese plants and 500 dealerships. Volvo produces various vehicles and offers jobs in engineering, manufacturing, and transportation. It focuses on environmental sustainability through initiatives like using renewable energy and developing emissions-reducing technologies. Volvo has a history of prioritizing safety innovations from seatbelts to advanced driver assistance systems. It remains headquartered in Gothenburg, Sweden.Volvo: Always There Campaign
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The document presents Volvo's brand identity centered around safety, reliability, and consumer perception, highlighting its strong historical ties to the iron industry. It emphasizes consumer preferences for safety and quality in vehicles, noting Volvo's dominance in the safety category but also its need for improved quality perception. The marketing strategy aims to engage families and current Volvo owners through emotionally resonant storytelling and user-generated content, reinforcing the brand's commitment to being 'always there' for its customers.INTERNSHIP FINAL PRESENTATION
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The document provides information about BMW, including:
- BMW produces high-end sporty cars and motorcycles as well as aircraft engines under the Rolls Royce brand name.
- It has production facilities around the world and defines premium mobility for the present and future.
- The company has a long history dating back to 1917 and has expanded its product range and global operations over the decades.Bmw swot analysis
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BMW conducted a SWOT analysis to evaluate its strengths, weaknesses, opportunities, and threats in response to changes in the automobile industry. Some of BMW's key strengths included its reputation for luxury and quality, engineering history, and flexible facilities. Weaknesses included high manufacturing costs and overreliance on the 1 Series model. Opportunities existed in economies of scale from acquisitions and expanding into new market segments. Major threats included increased merger activity from larger competitors and more direct competition from brands like Volkswagen, Mercedes, and Toyota. BMW's acquisition of Rover aimed to capitalize on opportunities for increased scale and market coverage, but it ultimately failed and BMW had to reevaluate its strategy.BMW success
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BMW conducted consumer research in the late 1990s that identified four segments of luxury car buyers with different mindsets and values. SIGMA research further predicted significant expansion in the luxury car market beyond traditional demographics. In response, BMW developed new models like the X5, Mini Cooper, and Rolls-Royce Phantom targeted at the upper liberals, modern mainstream, and post-moderns segments respectively. BMW faces opportunities in expanding markets but also threats from rising costs, the economic crisis, and increased competition.Bmw presentation
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BMW was established in 1917 and owns Mini and Rolls-Royce brands. It offers luxury vehicles from the BMW 1 Series to 7 Series. BMW's brand image centers around being "the ultimate driving machine" and emphasizes luxury and sportiness. A SWOT analysis finds strengths in innovation and reputation, but weaknesses in recalls and younger consumers being less brand conscious. Opportunities include expanding products, alliances, and markets. Threats include competition, prices, and fuel costs. BMW had a 1.9% US market share in 2015. Future strategies suggested focus on sustainability and social responsibility.BMW ppt
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This document provides an overview of BMW, the German automobile manufacturer. It discusses the company's founding in 1913 in Munich to produce aircraft engines. BMW later began producing automobiles starting in 1928. The document outlines some of BMW's key milestones, including launching new models and expanding internationally. It also discusses BMW's marketing campaigns in the US that aimed to change perceptions and appeal to a broader audience beyond just "yuppies". Throughout its history, BMW's branding has emphasized innovation and being "the ultimate driving machine".BMW Company Report
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The marketing plan for the BMW M3 CS presents the vehicle as a high-end sports car set for limited production, targeting affluent car enthusiasts and racers. It outlines a SWOT analysis highlighting strengths such as brand recognition and opportunities for new vehicle series, while addressing threats from competition and material costs. The marketing objective is to generate 1,200 pre-orders within a month post-launch, utilizing pricing strategies and integrated marketing communications to enhance brand awareness.Bmw slides powerpoint presentation
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Here are the key details about BMW's prices in India:
- The BMW 3 Series starts at Rs. 23,95,000
- The BMW X1 starts at Rs. 22,00,000
- The BMW 5 Series is priced at Rs. 37,00,000
- Luxury models like the BMW M6 Coupe and Convertible are priced over Rs. 1 crore
- The BMW 7 Series ranges from Rs. 82,50,000
- SUVs like the BMW X3 and X5 are priced between Rs. 41-53 lakhs
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The document presents Volvo's brand identity centered around safety, reliability, and consumer perception, highlighting its strong historical ties to the iron industry. It emphasizes consumer preferences for safety and quality in vehicles, noting Volvo's dominance in the safety category but also its need for improved quality perception. The marketing strategy aims to engage families and current Volvo owners through emotionally resonant storytelling and user-generated content, reinforcing the brand's commitment to being 'always there' for its customers.INTERNSHIP FINAL PRESENTATION
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BMW - Film CampaignNils Niederheide
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The document outlines BMW's marketing communication strategies and the impact of 'The Hire' film campaign on the brand. It highlights the campaign's success in attracting a younger demographic, strengthening the brand image, and its effectiveness in increasing sales and customer engagement. Additionally, it discusses pros and cons of various follow-up options after the campaign.Marketing Report On BMW
Marketing Report On BMWAdarsh surana
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The document provides information about BMW, including:
- BMW produces high-end sporty cars and motorcycles as well as aircraft engines under the Rolls Royce brand name.
- It has production facilities around the world and defines premium mobility for the present and future.
- The company has a long history dating back to 1917 and has expanded its product range and global operations over the decades.Bmw swot analysis
Bmw swot analysis Ivona Vukotic
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BMW conducted a SWOT analysis to evaluate its strengths, weaknesses, opportunities, and threats in response to changes in the automobile industry. Some of BMW's key strengths included its reputation for luxury and quality, engineering history, and flexible facilities. Weaknesses included high manufacturing costs and overreliance on the 1 Series model. Opportunities existed in economies of scale from acquisitions and expanding into new market segments. Major threats included increased merger activity from larger competitors and more direct competition from brands like Volkswagen, Mercedes, and Toyota. BMW's acquisition of Rover aimed to capitalize on opportunities for increased scale and market coverage, but it ultimately failed and BMW had to reevaluate its strategy.BMW success
BMW successDesislava Dimitrova
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BMW Group has been successful due to 1) innovation in new technologies like electric vehicles, 2) an effective management system, and 3) forecasting future concepts like hydrogen fuel cell vehicles. The company aims to increase sales volumes and profits in 2013 while maintaining an 8-10% EBIT margin for automotive. BMW's strengths include diverse products, strong brand image, and reducing emissions, while weaknesses are high repair costs and prices.BMW
BMWA B
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BMW conducted consumer research in the late 1990s that identified four segments of luxury car buyers with different mindsets and values. SIGMA research further predicted significant expansion in the luxury car market beyond traditional demographics. In response, BMW developed new models like the X5, Mini Cooper, and Rolls-Royce Phantom targeted at the upper liberals, modern mainstream, and post-moderns segments respectively. BMW faces opportunities in expanding markets but also threats from rising costs, the economic crisis, and increased competition.Bmw presentation
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BMW was established in 1917 and owns Mini and Rolls-Royce brands. It offers luxury vehicles from the BMW 1 Series to 7 Series. BMW's brand image centers around being "the ultimate driving machine" and emphasizes luxury and sportiness. A SWOT analysis finds strengths in innovation and reputation, but weaknesses in recalls and younger consumers being less brand conscious. Opportunities include expanding products, alliances, and markets. Threats include competition, prices, and fuel costs. BMW had a 1.9% US market share in 2015. Future strategies suggested focus on sustainability and social responsibility.BMW ppt
BMW pptDiPesh KaneRiya
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This document provides an overview of BMW, the German automobile manufacturer. It discusses the company's founding in 1913 in Munich to produce aircraft engines. BMW later began producing automobiles starting in 1928. The document outlines some of BMW's key milestones, including launching new models and expanding internationally. It also discusses BMW's marketing campaigns in the US that aimed to change perceptions and appeal to a broader audience beyond just "yuppies". Throughout its history, BMW's branding has emphasized innovation and being "the ultimate driving machine".BMW Company Report
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The document provides an overview of BMW including its products, financial information, brand value, and history. It discusses BMW's current product lines including the 3-Series, M-Performance, and BMW Project i electric vehicles. It also reviews BMW's financial performance in recent years and global market share. Additionally, it covers BMW's focus on innovation through networking and competition from Mercedes-Benz and Audi.Volkswagen Product Mix
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Volkswagen, founded in 1937 in Wolfsburg, Germany, is a major automotive manufacturer with brands including Audi, Lamborghini, and Porsche. It has recorded cumulative sales of over 6 million vehicles, achieving significant market shares in Germany, China, and India, and becoming the 3rd largest automaker in 2008 and the 2nd largest by 2012. The Volkswagen Group offers a wide range of over 75 products across 12 subsidiaries, covering various vehicle types with numerous variants.Bmw
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The "Company of Ideas" campaign was unveiled by BMW in May 2006 to change its perception beyond its traditional association with "yuppies" and target the "creative class." The campaign emphasized BMW's independence and freedom to pursue innovative ideas with minimal emphasis on performance features. Ads encouraged radical ideas and designs to convey how BMW becomes an ultimate driving machine. While the campaign intended to reach new customers and increase sales, it received criticism for a lack of market research and potential customer confusion over its diluted messaging.BMW - Case Study Analysis
BMW - Case Study AnalysisSounak Deb
?
The document celebrates BMW's century of luxury and excellence in the automotive industry since its inception in 1916, highlighting its brand significance among high-profile owners like Shahrukh Khan and Sachin Tendulkar. It discusses the impact of the 2008-09 recession on BMW's sales and concludes that the company's selective target marketing has helped maintain its strong brand value despite global economic challenges. The analysis suggests that BMW's focus on a wealthy clientele has been strategically beneficial, allowing them to avoid mass market production during economic downturns.Volkswagen Case Study
Volkswagen Case StudyMark Zatta
?
Volkswagen launched The Fun Theory campaign to promote their more environmentally friendly BlueMotion cars. The campaign used videos online showing how small acts that are fun can inspire positive behavior change. This garnered significant attention globally. While not explicitly an ad for VW, it subtly promoted their new efficient yet stylish BlueMotion models. The campaign engaged viewers and encouraged sharing the videos widely on social media. This raised awareness of VW's green credentials and led to more BlueMotion cars being sold internationally, demonstrating how fun marketing can effectively promote products and influence consumer behavior.Intro to Marketing Communications - BMW
Intro to Marketing Communications - BMWHoang Le
?
The marketing plan for the BMW M3 CS presents the vehicle as a high-end sports car set for limited production, targeting affluent car enthusiasts and racers. It outlines a SWOT analysis highlighting strengths such as brand recognition and opportunities for new vehicle series, while addressing threats from competition and material costs. The marketing objective is to generate 1,200 pre-orders within a month post-launch, utilizing pricing strategies and integrated marketing communications to enhance brand awareness.Bmw slides powerpoint presentation
Bmw slides powerpoint presentationShoaib Hossen
?
BMW is a German luxury automaker founded in 1917. It moved some production to Spartanburg, South Carolina in the US in 1992. Key reasons for moving production outside Germany included access to cheaper labor, proximity to suppliers and customers for lower supply chain costs, and business-friendly policies in South Carolina. BMW evaluated over 10 locations based on these factors before choosing Spartanburg. The plant there employs 8,800 and was a $2.2 billion investment that strengthened BMW's global production network.Bmw & Audi
Bmw & AudiTatiana Romat
?
BMW and Audi are premium German automobile brands with similar business strategies. Both focus on premium quality vehicles across their model lines. They target high-income consumers seeking luxury, technology, and driving performance. While their target demographics and brand images are largely similar, BMW focuses more on driving dynamics while Audi emphasizes comfort and technology. Their direct competitors include each other and Mercedes. Both have well-established brands and concentrate entirely on their premium segments without licensing to other companies.Managmen.process of BMW
Managmen.process of BMWSwarup Deogharia
?
Here are the key details about BMW's prices in India:
- The BMW 3 Series starts at Rs. 23,95,000
- The BMW X1 starts at Rs. 22,00,000
- The BMW 5 Series is priced at Rs. 37,00,000
- Luxury models like the BMW M6 Coupe and Convertible are priced over Rs. 1 crore
- The BMW 7 Series ranges from Rs. 82,50,000
- SUVs like the BMW X3 and X5 are priced between Rs. 41-53 lakhs
So in summary, BMW prices in India range from Rs. 23,95,000 for the 3 Series sedan to overViewers also liked (6)
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2. YouTube was significantly more cost-efficient than television at achieving marketing goals.
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Los proyectos a continuaci¨®n son de estudiantes de clases de Computadora B¨¢sica Adultos que realizaron trabajos en los programas de Microsoft Excel, Word, Power Point, Publisher y Blogs individuales. Felicidades y gracias por la Oportunidad de ServirCase Studies Power Point
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Volvo_marketing_campaign
- 1. Volvo trucks the epic split Naftal Shikongo Volvo Trucks
- 2. Epic split Ad campaign
- 3. Theme ? Making a Difference ? Creating value for our customers and society ? work for safety and zero accidents ? strive to reduce our environmental impact
- 4. Quality
- 5. Safety
- 9. Reliability
- 10. Publication Details ? This commercial was released in November 13, 2013 ? in the United States ? entitled ¡®Volvo trucks the epic split.¡¯ ? It was made by Forsman & Bodenfors, Swedish advertising agency.
- 11. brand background ? Volvo Trucks Type Subsidiary of Volvo ? Industry :Manufacturing ? Founded:1928 ? Headquarters Gothenburg, Sweden ? Key people Claes Nilsson (President) ? Products: Trucks ? Employees :18,997 (Q3 2011) ? Parent :Volvo ? Website: www.volvo.com/trucks/
- 12. Campaign details ? Stunt campaign by Jean-Claude Van Damme ? The trucks ¡ª driving in reverse ¡ª slowly drift apart, forcing Van Damme into a full split. ? https://www.youtube.com/watch?feature=player_embedde d&v=M7FIvfx5J10 ? dynamic steering system ? improve precision and stability, using an electronically controlled electric motor.
- 13. Tactics ? Use of celebrity : Jean-Claude Van Damme ? Enya's "Only Time¡° soundtrack ? Social Media : Youtube,Facebook,Twitter, Google +, many more
- 14. Campaign Successful? ? Yes ! ? Over 70,878,556 views of ¡°Volvo trucks the epic split¡± so far ? Included in Forbes : The Most Unforgettable Ad Campaigns Of 2013 ? Live Test is now the most viral auto ad of all time -End-
- 15. Reference ? Read more: all / work / best of / news / top Forsman & Bodenfors Forsman & Bodenfors. (2013, December 12).Volvo trucks/ the epic split print ad. Retrieved from http://www.fb.se/work/volvo-trucks/the-epic-split-print- ad ? FAULL, J. (2013). ean-claude van damme does the splits between two volvo trucks in latest ad for ¡®stunt¡¯ campaign. Retrieved from http://www.thedrum.com/stuff/2013/11/14/jean-claude-van-damme-does-splits- between-two-volvo-trucks-latest-ad-stunt-campaign ? Forbes. (2013). The most unforgettable ad campaigns of 2013. Retrieved from http://www.forbes.com/sites/jacquelynsmith/2013/12/17/the-most-unforgettable-ad-campaigns-of-2013/ ? http://www.businessinsider.com/jean-claude-van-damme-epic-split-volvo-trucks-2013-11#ixzz2wENkoJcx ? Making the difference. (n.d.). Retrieved from http://www.volvotrucksbrandstories.com/