Volvo’s Quadric
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Driving a value chain to protect human life. See how Volvo's focus on safety influences its brands, culture, operations and marketing.
Volvo’s Quadric
- 1. Volvo’s Quadric www.quadric.dk Copyright © Quadric® 2009
- 2. Volvo’s Quadric Volvo S40 Volvo V50 Volvo XC70 Volvo S60 Volvo V70 Volvo XC90 Volvo S80 Volvo C70 Corporate values Quality, Safety and Environmental Care Safety quot;An automobile is driven by (life) people. Safety is and must be the basic principle in all design work.“ – Volvo founders, 1939 “Whether you’re starting a family or creating one as you go.” Leading the industry in safety innovation First three-point seat belt First wide-angle mirror Copyright © Quadric® 2009 First rear-facing child safety seat First centre seat belt First three-point seat belts in rear seat First side impact protection system (25% reduction in fatalities) First inertia reel seat belts First airbags for trucks First seat belt reminder First side protection airbag (SIPS bag) First bulb failure warning sensor (another 25% reduction in fatalities) First child booster cushion
- 3. Volvo uses positioning to manage their value chain, not just their company Guide safety Drive volume & Influence future innovation pricing of safety safety trends Push Pull Push Pull Investors Suppliers Distributors Dealers End-users Influencers Copyright © Quadric® 2009 Volvo is systematically building strategic differentiation 3
- 4. www.quadric.dk Copyright © Quadric® 2009
Editor's Notes
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- #3: You can use the Quadric framework to:Learn from other companies, including competitorsAssess your company: Do you have a clear positioning strategy? Is everything you do focused on reinforcing it?Use it as a management tool to guide decisions across functional and operational management<number>
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