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Vomo brand identity

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Peter Atcheson

The document outlines the brand identity elements for VOMO Island Resort in Fiji. It includes the logo, color palette, fonts, patterns/design elements, website design, advertisements, business cards, and menu concepts. The color palette draws from the natural blues of the sky and ocean as well as charcoal, sand, and warm tones found in nature on the island. The fonts and designs incorporate traditional Fijian elements along with clean, modern styles.

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BRAND IDENTITY
Vomo brand identity
VOMO LOGO
VOMO COLOUR PALETTE Blues reflect the constantly changing colours of the sky and ocean. Blue is a serene, peaceful colour that gives a sense of calmness and relaxation. The charcoal represents the volcanic rock - it is solid and stable colour, creating a sense of calm and composure, relief from a chaotic world. It is an elegant and formal colour. Combining charcoal (dark grey) with blue suggests credibility, trust and reliability. Neutral colours are derived from beach sand, pebbles and drift wood. The colours of sand and wood symbolise stability & structure. Touches of red and orange are found in sea shells, coral, reef fish and the sun setting over the island. These colours radiate warmth and energy and add a touch of optimism and vibrance to the colour palette. SECONDARY COLOUR PALETTE PRIMARY COLOUR PALETTE C-77 M-45 Y-40 K-12 Pantone 5405 C HEX: #43707f C-20 M-95 Y-100 K-10 Pantone 180 C HEX: b72f26 C-45 M-4 Y-20 K-0 Pantone 5503 C HEX: #99cccc C-70 M-65 Y-59 K-55 Pantone Black 7 C HEX: #333333 C-43 M-36 Y-39 K-2 Pantone Warm Gray 7 C HEX: #999999 C-10 M-10 Y-15 K-0 Pantone Warm Gray 1C HEX: #e3ddd3 C-0 M-45 Y-95 K-0 Pantone 143 C HEX: #f99d29
VOMO FONTS DIN LIGHT a b c d e f g h i j k l m n o p q r s t u v x y z a b c d e f g h i j k l m n o p q r s t u v x y z LUXURY, BEAUTY & PRIVACY In one of the most stunning places in the world VOMO ISLAND - FIJI VOMO your escape to paradise! A 15-minute scenic flight from Nadi finds you on a private island in the south pacific where Fijian culture exists from bygone days. Set amidst 255 sprawling acres of raw island, VOMO is combined with honest luxury on powdery beaches, offering an exclusive experience for couples and families alike. DIN REGULAR a b c d e f g h i j k l m n o p q r s t u v x y z a b c d e f g h i j k l m n o p q r s t u v x y z DIN MEDIUM a b c d e f g h i j k l m n o p q r s t u v x y z a b c d e f g h i j k l m n o p q r s t u v x y z ADOBE DEVANAGARI a b c d e f g h i j k l m n o p q r s t u v x y z a b c d e f g h i j k l m n o p q r s t u v x y z ADOBE DEVANAGARI ITALIC a b c d e f g h i j k l m n o p q r s t u v x y z a b c d e f g h i j k l m n o p q r s t u v x y z ButterScotch a b c d e f g h i j k l m n o p q r s t u v x y z a b c d e f g h i j k l m n o p q r s t u v x y z TYPICAL USE OF PROPOSED FONTS Yadra Bula Vinaka
VOMO PATTERNS & ELEMENTS WAVE PATTERN DESIGN ELEMENTS
VOMO LOGO ON PATTERN & COLOURS
VOMO WEBSITE BOOK NOW Escid que dolori culparum, sant laborer eruntibus rerum sinis aut.Escid que dolori culparum. Escid que dolori rerum sinis aut. Escid rerum sinis aut. ACCOMMODATION THE ISLAND YOUR STAY OCCASIONS PROMOTIONS GALLERIES NEWS CONTACT US VOMO Ugia quamus, unt, nonsequam que cus maio. Itaturem. Mendi re is dendam, nonserferio beati rem escid que dolori culparum, sant laborer eruntibus rerum sinis aut volum venit eum sit liquat quid ut qui aliatem et accus, a eium namus dolo conse la alicias por andit aut fuga. Illesecum, nobisqui opta doluptat. Ugia quamus, unt, nonsequam que cus maio. Itaturem. Mendi re is dendam, nonserferio beati rem escid que dolori culparum, sant laborer eruntibus rerum sinis aut volum venit eum sit liquat quid ut qui aliatem et accus, a eium namus dolo conse la alicias por andit aut. VOMO & VOMO LAILAI Ugia quamus, unt, nonsequam que cus maio. Itaturem. Mendi re is dendam, nonserferio beati rem escid que dolori culparum, sant laborer eruntibus rerum sinis aut volum venit eum sit liquat quid ut qui aliatem et accus, a eium namus dolo conse la alicias por andit aut fuga. Illesecum, nobisqui opta doluptat.
VOMO ADVERT www.vomofiji.com Set on its own private island just 15 minutes north of Nadi International Airport by seaplane or helicopter, VOMO promises to become your personal paradise the moment you arrive. Luxuriously appointed beachfront villas sit in seclusion amongst the lush tropical gardens. You can enjoy world-class cuisine, golf, scuba, snorkelling VOMO is everything you want it to be, plus a little bit more. Voted ONE OF THE WORLDS TOP 6 BEACHES & TOP LUXURY DIVING EXPERIENCES by Traveller.com.au Set on its own private island just 15 minutes north of Nadi International Airport by seaplane or helicopter, VOMO promises to become your personal paradise the moment you arrive. Luxuriously appointed beachfront villas sit in seclusion amongst the lush tropical gardens. You can enjoy world-class cuisine, golf, scuba, snorkelling VOMO is everything you want it to be, plus a little bit more. Voted ONE OF THE WORLDS TOP 6 BEACHES & TOP LUXURY DIVING EXPERIENCES by Traveller.com.au www.vomofiji.com
VOMO BUSINESS CARDS Mark Leslie GENERAL MANAGER VOMO Island Resort P O Box 5650 Lautoka, Fiji Islands T +679 666 7955 E Mark@vomofiji.com www.vomofiji.com Mark Leslie GENERAL MANAGER VOMO Island Resort P O Box 5650 Lautoka, Fiji Islands T +679 666 7955 E Mark@vomofiji.com www.vomofiji.com
VOMO MENU CONCEPTS vomofiji.com breakfastmenu GOOD MORING in Fijian vomofiji.com breakfastmenu GOOD MORING in Fijian breakfastmenu GOOD MORING in Fijian vomofiji.com breakfastmenu GOOD MORING in Fijian vomofiji.com

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Vomo brand identity

  • 4. VOMO COLOUR PALETTE Blues reflect the constantly changing colours of the sky and ocean. Blue is a serene, peaceful colour that gives a sense of calmness and relaxation. The charcoal represents the volcanic rock - it is solid and stable colour, creating a sense of calm and composure, relief from a chaotic world. It is an elegant and formal colour. Combining charcoal (dark grey) with blue suggests credibility, trust and reliability. Neutral colours are derived from beach sand, pebbles and drift wood. The colours of sand and wood symbolise stability & structure. Touches of red and orange are found in sea shells, coral, reef fish and the sun setting over the island. These colours radiate warmth and energy and add a touch of optimism and vibrance to the colour palette. SECONDARY COLOUR PALETTE PRIMARY COLOUR PALETTE C-77 M-45 Y-40 K-12 Pantone 5405 C HEX: #43707f C-20 M-95 Y-100 K-10 Pantone 180 C HEX: b72f26 C-45 M-4 Y-20 K-0 Pantone 5503 C HEX: #99cccc C-70 M-65 Y-59 K-55 Pantone Black 7 C HEX: #333333 C-43 M-36 Y-39 K-2 Pantone Warm Gray 7 C HEX: #999999 C-10 M-10 Y-15 K-0 Pantone Warm Gray 1C HEX: #e3ddd3 C-0 M-45 Y-95 K-0 Pantone 143 C HEX: #f99d29
  • 5. VOMO FONTS DIN LIGHT a b c d e f g h i j k l m n o p q r s t u v x y z a b c d e f g h i j k l m n o p q r s t u v x y z LUXURY, BEAUTY & PRIVACY In one of the most stunning places in the world VOMO ISLAND - FIJI VOMO your escape to paradise! A 15-minute scenic flight from Nadi finds you on a private island in the south pacific where Fijian culture exists from bygone days. Set amidst 255 sprawling acres of raw island, VOMO is combined with honest luxury on powdery beaches, offering an exclusive experience for couples and families alike. DIN REGULAR a b c d e f g h i j k l m n o p q r s t u v x y z a b c d e f g h i j k l m n o p q r s t u v x y z DIN MEDIUM a b c d e f g h i j k l m n o p q r s t u v x y z a b c d e f g h i j k l m n o p q r s t u v x y z ADOBE DEVANAGARI a b c d e f g h i j k l m n o p q r s t u v x y z a b c d e f g h i j k l m n o p q r s t u v x y z ADOBE DEVANAGARI ITALIC a b c d e f g h i j k l m n o p q r s t u v x y z a b c d e f g h i j k l m n o p q r s t u v x y z ButterScotch a b c d e f g h i j k l m n o p q r s t u v x y z a b c d e f g h i j k l m n o p q r s t u v x y z TYPICAL USE OF PROPOSED FONTS Yadra Bula Vinaka
  • 6. VOMO PATTERNS & ELEMENTS WAVE PATTERN DESIGN ELEMENTS
  • 7. VOMO LOGO ON PATTERN & COLOURS
  • 8. VOMO WEBSITE BOOK NOW Escid que dolori culparum, sant laborer eruntibus rerum sinis aut.Escid que dolori culparum. Escid que dolori rerum sinis aut. Escid rerum sinis aut. ACCOMMODATION THE ISLAND YOUR STAY OCCASIONS PROMOTIONS GALLERIES NEWS CONTACT US VOMO Ugia quamus, unt, nonsequam que cus maio. Itaturem. Mendi re is dendam, nonserferio beati rem escid que dolori culparum, sant laborer eruntibus rerum sinis aut volum venit eum sit liquat quid ut qui aliatem et accus, a eium namus dolo conse la alicias por andit aut fuga. Illesecum, nobisqui opta doluptat. Ugia quamus, unt, nonsequam que cus maio. Itaturem. Mendi re is dendam, nonserferio beati rem escid que dolori culparum, sant laborer eruntibus rerum sinis aut volum venit eum sit liquat quid ut qui aliatem et accus, a eium namus dolo conse la alicias por andit aut. VOMO & VOMO LAILAI Ugia quamus, unt, nonsequam que cus maio. Itaturem. Mendi re is dendam, nonserferio beati rem escid que dolori culparum, sant laborer eruntibus rerum sinis aut volum venit eum sit liquat quid ut qui aliatem et accus, a eium namus dolo conse la alicias por andit aut fuga. Illesecum, nobisqui opta doluptat.
  • 9. VOMO ADVERT www.vomofiji.com Set on its own private island just 15 minutes north of Nadi International Airport by seaplane or helicopter, VOMO promises to become your personal paradise the moment you arrive. Luxuriously appointed beachfront villas sit in seclusion amongst the lush tropical gardens. You can enjoy world-class cuisine, golf, scuba, snorkelling VOMO is everything you want it to be, plus a little bit more. Voted ONE OF THE WORLDS TOP 6 BEACHES & TOP LUXURY DIVING EXPERIENCES by Traveller.com.au Set on its own private island just 15 minutes north of Nadi International Airport by seaplane or helicopter, VOMO promises to become your personal paradise the moment you arrive. Luxuriously appointed beachfront villas sit in seclusion amongst the lush tropical gardens. You can enjoy world-class cuisine, golf, scuba, snorkelling VOMO is everything you want it to be, plus a little bit more. Voted ONE OF THE WORLDS TOP 6 BEACHES & TOP LUXURY DIVING EXPERIENCES by Traveller.com.au www.vomofiji.com
  • 10. VOMO BUSINESS CARDS Mark Leslie GENERAL MANAGER VOMO Island Resort P O Box 5650 Lautoka, Fiji Islands T +679 666 7955 E Mark@vomofiji.com www.vomofiji.com Mark Leslie GENERAL MANAGER VOMO Island Resort P O Box 5650 Lautoka, Fiji Islands T +679 666 7955 E Mark@vomofiji.com www.vomofiji.com
  • 11. VOMO MENU CONCEPTS vomofiji.com breakfastmenu GOOD MORING in Fijian vomofiji.com breakfastmenu GOOD MORING in Fijian breakfastmenu GOOD MORING in Fijian vomofiji.com breakfastmenu GOOD MORING in Fijian vomofiji.com