Von der Idee zur App
- 1. Insight Von der Idee zur App The Challenge What happens before you The Concept start coding an app? Customer Journeys Use Cases Mockups Modular building Dirk Hemmerden @
- 2. Today we talk about what happens at the beginning The challenge The concept Customer Journeys Use Cases Mockups Modular building
- 3. Today we talk about what happens at the beginning The challenge Brand Apps The concept Customer Journeys vs. Use Cases Mockups Service Apps Modular building
- 4. Understand your user The challenge The concept Customer Journeys Use Cases Mockups Modular building
- 5. Understand your user The challenge LIKE <> DISLIKE The concept Customer Journeys Use Cases Mockups GO <> NO GO Modular building
- 6. Customer Journeys The challenge The concept Customer Journeys Use Cases Mockups Modular building
- 9. Use cases Goal: Get paid for car accident 1. Claimant submits claim with substantiating data. 2. Insurance company veri鍖es claimant owns a valid policy 3. Insurance company assigns agent to examine case 4. Agent veri鍖es all details are within policy guidelines 5. Insurance company pays claimant Extensions: 1a. Submitted data is incomplete: 1a1. Insurance company requests missing information 1a2. Claimant supplies missing information 2a. Claimant does not own a valid policy: 2a1. Insurance company declines claim, noti鍖es claimant, records all this, terminates proceedings. 3a. No agents are available at this time The challenge 3a1. (What does the insurance company do here?) 4a. Accident violates basic policy guidelines: 4a1. Insurance company declines claim, noti鍖es claimant, records all this, terminates proceedings. The concept 4b. Accident violates some minor policy guidelines: 4b1. Insurance company begins negotiation with claimant as to degree of payment to be made. Customer Journeys Variations: 1. Claimant is a. a person Use Cases b. another insurance company c. the government 5. Payment is Mockups a. by check b. by interbank transfer Modular building c. by automatic prepayment of next installment d. by creation and payment of another policy http://alistair.cockburn.us
- 10. A short app use case example The challenge Goal: Be hugged System: Smartphone hugging A real use case will be presented The concept 1. 2. 3. User downloads hugging app User sets preferences in hugging app and activates User broadcasts and listens to broadcast 4. User identifes hugging partner Customer Journeys 5. 6. 7. User takes eye contact and offer to hug Both husers hug App offers "remember me" function Use Cases Exceptions: 1.OS other than iOS/Android 2.User unable to decide 3.Bluetooth/WLAN switched off Mockups 4.User does not 鍖nd hugging partner 5.Other user refuses eye contact 6.You don't want to remember Modular building
- 11. A short app Goal: Be hugged use case System: Smartphone hugging example 1.User downloads hugging app 2.User sets preferences in hugging app and activates 3.User broadcasts and listens to broadcast 4.User identi鍖es hugging partner The challenge 5.User takes eye contact and offer to hug 6.Both users hug The concept 7.App offers "remember me" function Customer Journeys Exceptions: Use Cases 1.OS other than iOS/Android 2.User unable to decide Mockups 3.Bluetooth/WLAN switched off 4.User does not 鍖nd hugging partner Modular building 5.Other user refuses eye contact 6.You don't want to remember
- 12. A short app Goal: Be hugged use case System: Smartphone hugging 1.User downloads hugging app 2.User sets preferences in hugging app and activates example 3.User broadcasts and listens to broadcast 4.User identi鍖es hugging partner 5.User takes eye contact and offer to hug 6.Both users hug 7.App offers "remember me" function Exceptions: 1.OS other than iOS/Android 2.User unable to decide 3.Bluetooth/WLAN switched off The challenge 4.User does not 鍖nd hugging partner 5.Other user refuses eye contact 6.You don't want to remember The concept Customer Journeys Use Cases Mockups Modular building
- 13. Interactive PDF Mockups The challenge The concept Customer Journeys Use Cases Mockups Modular building http://keynotopia.com/ Give PDFs a try to sell your concept, get feedback or even do user testing with PDF prototypes
- 14. Building Mockups on an iPad The challenge The concept Customer Journeys Use Cases Mockups Modular building http://www.groosoft.com/
- 15. Using viewer apps The challenge The concept Customer Journeys Use Cases Mockups Modular building
- 16. Popular building blocks Idea The challenge The concept Concept Customer Journeys Use Cases Requirements Mockups Modular building Managed App Creation Process
- 17. Basic app elements: Popular Start screens, logos, company pro鍖le, contact building form, imprint Content/PDF presentation blocks Enhanced app elements: Maps with geo-location and POIs Videos The challenge Small size m-commerce The concept Social media integration Customer Journeys App/service speci鍖c news and alerts News-Feeds Use Cases Event calendar Mockups Services: Modular building App Store management Ranking booster package
- 18. Full-Service for Apps The challenge The concept Customer Journeys Use Cases Mockups Modular building App Concept and Design Portfolio Management Building Apps Mobile Service Design
- 19. Full-Service for mobile applications Appseleration is a full-service provider for applications for mobile devices. We oversee our customers during the entire process chain - from concept of an app up to the implementation and to the release and maintenance during the product life cycle in the app stores. We develop solutions for companies from all branches and of all sizes. Our establishment has already released comprehensive portfolios and we aspire to construct the realisation of your idea as simply as possible. Consulting services cover all aspects to get from an idea to an executable Dirk Hemmerden project which can be executed by app programmers. Customers and brands with a large number of apps bene鍖t from our experience in dealing dirk.hemmerden@appseleration.com with large portfolios. We assist customer in protecting your brand and managing the mobile experience of your customer. Appseleration GmbH Prinzenallee 7 40549 D端sseldorf Did you ever think about how your brand looks through the eyes on an Germany iPhone? Just contact us. dirk.hemmerden@appseleration.com