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Deeksha Yadav

VaidyaRishi is a proposed mobile app that aims to connect doctors and patients efficiently. It will act as a mediator by allowing users to book appointments. The app targets all age groups and socioeconomic backgrounds. Capital will be borrowed from Startup India at a subsidized rate with low interest. Key departments include operations, accounting, marketing, and web development. The app will provide an affordable healthcare option and generate revenue through doctor commissions, ads, and medicine sales. It has the strengths of wide coverage and low costs but weaknesses in limited internet access. The opportunity is in serving a wide market with no direct competitors.

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VaidyaRishi
Introduction Our plan is to develop a mobile application named VaidyaRishi, which will connect doctors and patients in the most efficient way. This application will act as a mediator between the doctors and the patient. This app will not only work as an aid for aged people but will also target every other category because diseases do not have a specific age target.
The companys goal is to provide easy, affordable and equal medical facilities to patients belonging to all age groups and socio-economic backgrounds.
Capital structure Capital will be borrowed from start up India . The reason behind borrowing capital from them is that they will give us loan on a subsidized rate and will charge low rate of interest. Thus our app will require low working capital and much lower fixed capital. Along with this will be promoting start up India and digital India campaign.
Functional Planning HEAD Operating And maintenance dep. Accounting dep. Marketing Dep. Web development and maintenance Tely callers Executive (operational) Executive (online Ads.) Executive
Operating and maintenance department Web developers- will create the app as per our demand and instructions. They will ensure the simple yet attractive look of our app and web page. This not the end point of their duties. As we know what comes to us has to be preserved For this purpose we will hire few technicians and small number of engineers. Tele callers- Tele callers will assist customers and doctors with their grievances and problems. They will be responsible to make sure that no user of our app stays unhappy or unsatisfied. 2 tele callers would be sufficient to handle customer grievances.
Admin and accounts department Admin and accounts department is responsible to record and check the financial outflow and inflow of the firm, they are provided with all expenses and revenues. They make us aware about the loose points of our firm and provide us an abstract information about the working of the firm.
Marketing department Marketing department is the one which tell people about our product and will expand our customer base. Executives Mouth publicity Indian Medical Association
Implementation Creation contacting Approaching Mouth publicity HR management Entrepreneurship
Market Size Market size here is very wide as we are not targeting a particular group of the society . At initial stage we are focusing on city level . Our market will keep on increasing , as more doctors come up with us . After completing our initial target we will grow up to state level and then to the country level .
Existing competitors
Points of parity 1. Both the apps provide a link between doctors and patients by helping up in setting appointments at the convenience of the patients. 2. Both the apps also offer door to door medicine delivery service and both the organisations have collaborated with all a number of laboratories also. 3. Both the apps offer a platform for its users to store their medical records and track their daily physical activities
Points of difference 1.VaidyaRishi offers live-chat facility with its medical experts 24*7 to its users. 2.VaidyaRishi lets the user decide the budget he can afford for his treatment under 4 budget slabs.
Revenue Our main sources of incomes or the commission that we will receive from the doctors . (20%) We will also take commission from IMA for adding up there members . (5%) Publishing Ads. Commission on medicines. As we will take from wholesale and sell them at retail.(30%)
SWOT analysis SWOT ANALYSIS refers to examining the internal and external environment that may be beneficial for us and tell us the risks associated with it. It refers to : Strength Weakness Opportunity Threat
STRENGTH --it has wide coverage --it does not require much capital. --less classification of departments ,thus easy management. --provides clear and sufficient information.
Weakness --Limited internet coverage in few areas. --still poor connectivity in urban and rural areas.
Opportunity --first come first serve basis. --Wide market for target. --No downfall ever. --social work- with expansion VaidyaRishi will also enter in social works such easy and direct donation, etc.
Threat --No direct threat in the market. The only indirect threat is Practo APP.
GROWTH PLAN Initially- INVITING DOCTORS FROM INDIAN MEDICAL ASSOCIATION IS IN ITSELF A PROGREE. WE IN THE VERY FIRST STEP WILL INVITE DOCTORS THAT ARE HIGHLY QUALIFIED AND CERTIFIED. Long Term Mission- Long term target of our firm will be the public of Madhya Pradesh, then few more near by states, then to whole of India. Welfare- Once our doctors base is settled, we will allow and support donations through our app. We will not charge anything for it.
Medicines- with the expansion of our business , we will sell medicines online. Providing care takers- those people who are unable to look after their parents or elder ones can visit our website and choose the care taker of their choice. Website of the application will include each and every important detail of the TO BE CARTAKER . They can first interview him /her then decide whether to hire him or not.this way they will get to care their elders without even quitting their jobs.
Disclaimer This project was made by Deeksha Yadav during an internship on Marketing Management, under Prof. Sameer Mathur, IIM-L Prof. MathurDeeksha Yadav
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  • 2. Introduction Our plan is to develop a mobile application named VaidyaRishi, which will connect doctors and patients in the most efficient way. This application will act as a mediator between the doctors and the patient. This app will not only work as an aid for aged people but will also target every other category because diseases do not have a specific age target.
  • 3. The companys goal is to provide easy, affordable and equal medical facilities to patients belonging to all age groups and socio-economic backgrounds.
  • 4. Capital structure Capital will be borrowed from start up India . The reason behind borrowing capital from them is that they will give us loan on a subsidized rate and will charge low rate of interest. Thus our app will require low working capital and much lower fixed capital. Along with this will be promoting start up India and digital India campaign.
  • 5. Functional Planning HEAD Operating And maintenance dep. Accounting dep. Marketing Dep. Web development and maintenance Tely callers Executive (operational) Executive (online Ads.) Executive
  • 6. Operating and maintenance department Web developers- will create the app as per our demand and instructions. They will ensure the simple yet attractive look of our app and web page. This not the end point of their duties. As we know what comes to us has to be preserved For this purpose we will hire few technicians and small number of engineers. Tele callers- Tele callers will assist customers and doctors with their grievances and problems. They will be responsible to make sure that no user of our app stays unhappy or unsatisfied. 2 tele callers would be sufficient to handle customer grievances.
  • 7. Admin and accounts department Admin and accounts department is responsible to record and check the financial outflow and inflow of the firm, they are provided with all expenses and revenues. They make us aware about the loose points of our firm and provide us an abstract information about the working of the firm.
  • 8. Marketing department Marketing department is the one which tell people about our product and will expand our customer base. Executives Mouth publicity Indian Medical Association
  • 9. Implementation Creation contacting Approaching Mouth publicity HR management Entrepreneurship
  • 10. Market Size Market size here is very wide as we are not targeting a particular group of the society . At initial stage we are focusing on city level . Our market will keep on increasing , as more doctors come up with us . After completing our initial target we will grow up to state level and then to the country level .
  • 12. Points of parity 1. Both the apps provide a link between doctors and patients by helping up in setting appointments at the convenience of the patients. 2. Both the apps also offer door to door medicine delivery service and both the organisations have collaborated with all a number of laboratories also. 3. Both the apps offer a platform for its users to store their medical records and track their daily physical activities
  • 13. Points of difference 1.VaidyaRishi offers live-chat facility with its medical experts 24*7 to its users. 2.VaidyaRishi lets the user decide the budget he can afford for his treatment under 4 budget slabs.
  • 14. Revenue Our main sources of incomes or the commission that we will receive from the doctors . (20%) We will also take commission from IMA for adding up there members . (5%) Publishing Ads. Commission on medicines. As we will take from wholesale and sell them at retail.(30%)
  • 15. SWOT analysis SWOT ANALYSIS refers to examining the internal and external environment that may be beneficial for us and tell us the risks associated with it. It refers to : Strength Weakness Opportunity Threat
  • 16. STRENGTH --it has wide coverage --it does not require much capital. --less classification of departments ,thus easy management. --provides clear and sufficient information.
  • 17. Weakness --Limited internet coverage in few areas. --still poor connectivity in urban and rural areas.
  • 18. Opportunity --first come first serve basis. --Wide market for target. --No downfall ever. --social work- with expansion VaidyaRishi will also enter in social works such easy and direct donation, etc.
  • 19. Threat --No direct threat in the market. The only indirect threat is Practo APP.
  • 20. GROWTH PLAN Initially- INVITING DOCTORS FROM INDIAN MEDICAL ASSOCIATION IS IN ITSELF A PROGREE. WE IN THE VERY FIRST STEP WILL INVITE DOCTORS THAT ARE HIGHLY QUALIFIED AND CERTIFIED. Long Term Mission- Long term target of our firm will be the public of Madhya Pradesh, then few more near by states, then to whole of India. Welfare- Once our doctors base is settled, we will allow and support donations through our app. We will not charge anything for it.
  • 21. Medicines- with the expansion of our business , we will sell medicines online. Providing care takers- those people who are unable to look after their parents or elder ones can visit our website and choose the care taker of their choice. Website of the application will include each and every important detail of the TO BE CARTAKER . They can first interview him /her then decide whether to hire him or not.this way they will get to care their elders without even quitting their jobs.
  • 22. Disclaimer This project was made by Deeksha Yadav during an internship on Marketing Management, under Prof. Sameer Mathur, IIM-L Prof. MathurDeeksha Yadav