VRM and Mine! Presentation
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This document discusses the relationship between businesses and customers and the concept of vendor relationship management (VRM). It argues that customers should have more control over their own data and relationships with companies. VRM aims to give customers tools to manage these relationships independently and on their own terms, shifting the balance of power away from businesses. This could create new opportunities for businesses through voluntary data sharing and access to richer customer profiles. Open source and interoperable systems will be important to allow customers independence and prevent data silos.
VRM and Mine! Presentation
- 1. Vendor Relationship Management Relationship & balance of power between businesses and their customers not them v. us
- 3. Flip CRM
- 4. We are not seats or eyeballs or end users or consumers. We are human beings and our reach exceeds your grasp . Deal with it. Chris Locke
- 5. Any colour as long as it's black!
- 7. Bob's tuna salad argument User-centric v. user-driven customisation v. modular personalisation v. choice Don't give me salad give me the ingredients & utensils to make my own
- 8. Bazaar original model of commerce Web has enabled people to take charge of their conversations People rediscovering transactions on their own terms Relationships followed shortly after
- 9. What's happening online? Blogging : killer app for conversations Social networks killer app for relationships VRM : framework for killer apps for transactions ? balance of power between businesses and their customers doesn't need to be them v . us
- 10. Long Tail * *http://en.wikipedia.org/wiki/The_Long_Tail
- 11. Open source VRM Long Tail collaboration reputation the 'because' effect alternative biz model openness own and control my data independence real choice balance of power relationships digital formats - no physical constraints individual v. blockbuster culture mass distribution v. demand driven distribution
- 13. Travel
- 15. Travel photos
- 16. Travel bookmarks
- 17. Travel journal
- 18. 油
- 19. Who's data is it anyway?
- 20. The Mine! Mine!
- 21. Mine!
- 22. From Mine! to Mines! Services around Mine! Communication and sharing with others Networks Vendors RFPs Matching & discovery
- 23. What's in it for business Share the burden of storing and protecting the data (privacy & regulation) New services based on richer and voluntary access to customer data New opportunities for vendors unable to benefit from direct interactions with their customers and users
- 24. Closer to 'tuna salad' Wesabe Dopplr Mydeco SugarStats Dossia/Indivo Health
- 25. Silos don't scale! Open source Interoperable Independence User-side
- 26. Questions for business How much do you spend on guessing what customers want and 'creating' demand? How much do you spend on advertising and marketing? Is free market is a choice of silos?
- 27. Scratch your VRM itch Where is your need to take charge of your data? travel, wine, restaurants, sport, music, photography, fashion, cosmetics, gadgets, finances, health etc etc
- 28. Data Data Mine! Data Data Data
- 29. VRM Hub monthly meetings in London, UK www.vrmhub.net www.vrmhub.pbwiki.com The Mine! Project open source project for online data and relationships logistics www.themineproject.org