![Supplemental Information Following is a sample implementation plan for a hotel or resorts CSR policy. It was too long to include in todays presentation but should be part of any effort to implement CSR in your organization. The following plan is limited to only those two aspects discussed: energy and waste management, and serves merely as an example. We develop plans for hospitality businesses that are fully comprehensive with measurable results. Prepared for the Vermont Travel Industry Conference by Hans van Wees, April 2011. [email_address] 息 Hans van Wees Van Wees Advisory Group www.van-wees.com](https://image.slidesharecdn.com/vtic2011presentation-hansvanwees-110405133416-phpapp01/85/Vtic-2011-presentation-hans-van-wees-29-320.jpg)
Vtic 2011 presentation hans van wees
- 1. Conserve, Renew and Sustain the Planet for People and Profit 息 Hans van Wees Van Wees Advisory Group www.van-wees.com Hans van Wees Van Wees Advisory Group
- 2. Hotels, resorts, restaurants: Reduce strain on environment 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 3. Vermont Branding Study* Shows Vermont considered: Natural unspoiled landscape Environmentally minded *VDTM/VSAA study 2010 www.cmo.vermont.gov 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 4. Brand Study Key Words Farmland Forests Authentic Unspoiled Mountains Lakes and Streams Fresh Air Beautiful Down home Unhurried 息 Hans van Wees Van Wees Advisory Group www.van-wees.com How do we maintain this image and how can we successfully build our business on it?
- 5. Corporate Social Responsibility 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 6. Short-term profits at the expense of the environment and society are short sighted. For business to be sustainable, the triple bottom line, which measures economic, environmental, and social profits and losses, must be embraced by all of business Christine Lynn, Ph.D. School of Hotel and Restaurant Management, Northern Arizona University 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 7. Sustainable Practices 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 8. Hoteliers and Restaurateurs tend to be Green Skeptics? 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 9. Or not? Want to do the right thing This is going to be the way we will do business, like it or not And..our customers will select products and services based on CSR practices, not just price and product qualities 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 10. 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 11. How can the Vermont hospitality industry translate sustainable business principles into opportunities for cost savings, increased efficiencies and additional revenue streams? 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 12. 息 Hans van Wees Van Wees Advisory Group www.van-wees.com Sustainability Sweet Spot
- 13. Goal Develop a business plan that plans for profit, social responsibility and environmental impact in easy, measurable terms so they can be easily understood by all stakeholders (owners, employees, clients) Create a competitive advantage as a business by having such a plan and meeting or exceeding our goals 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 14. Hotel or Restaurant Business Plan 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 15. Hotel/Restaurant Brand Pillars 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 16. 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 17. What can we learn from leading hotel companies? 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 18. Hotel Companies Fairmont Hotels Early adapter of Social and Environmental principles: for two decades leader in environmental stewardship Green Partnership Program Being at the heart of your community Fairmont Foundation Hospitality Training and Education Local: Volunteerism and fundraising Kimpton Hotels 50 hotels, 48 of which are green seal certified Kimpton EarthCare速 program Run by employees Commitment to sparing the environment, and our guests Recycling Historic Buildings Environmentally and Socially Sensitive Purchasing Policy 息 Hans van Wees - hans@van-wees.com
- 19. What can we learn from the nations largest retailer?
- 20. Walmart Nations largest retailer develops a Sustainability Index New Retail Standard When given the choice, consumer will buy product with higher sustainability index 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 21. Walmart Sustainability Index GOAL: Produce zero waste Supply: 100% renewable energy Products that sustain resources and environment 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 22. SUSTAINABILITY CATEGORIES 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 23. ENERGY AND CLIMATE 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 24. MATERIAL EFFICIENCY 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 25. 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 26. Energy Efficiency Alan Hebert - Efficiency Vermont Waste Management Mark Casella - Casella Waste Management 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 27. Parting thoughts Will sustainability stick?: Clean technology fastest growing sector, the new internet boom? CSR investments outperform all other sectors 60% of customers say CSR policies crucial part of their decision making 92% of new hires want their companies to be green Source: greenREACH 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 28. Hans van Wees Van Wees Advisory Group Your Hotel Executive Committee Providing short term solutions and long term planning for inns, resorts and restaurants in New England. Strategy, Operations, Sales and Marketing, Asset Management, Sustainability Programs www.van-wees.com 802-793-2289 hans@van-wees.com 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 29. Supplemental Information Following is a sample implementation plan for a hotel or resorts CSR policy. It was too long to include in todays presentation but should be part of any effort to implement CSR in your organization. The following plan is limited to only those two aspects discussed: energy and waste management, and serves merely as an example. We develop plans for hospitality businesses that are fully comprehensive with measurable results. Prepared for the Vermont Travel Industry Conference by Hans van Wees, April 2011. [email_address] 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 30. Putting the plan to work 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 31. CSR planning and implementation 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 32. Assess and Identify Dont try to do all but start first year with three to four areas that can easily be identified. Todays sample: Energy Efficiency Managing Solid Waste and Recycling Determine total water use 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 33. Strategize and Set Goals What is most relevant to you and the stakeholders involved? Where can you make the biggest impact? Example: Develop initiatives that will reduce Green House Gasses by 20% next year to x tons Develop a solid waste reduction program that will reduce quantities by 20% next year and 15% year after 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 34. Implement and Measure Activities that will support the strategy and will help us achieve the goals set. Choose simple, easy wins to begin with and get used to measuring. Examples: 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 35. Implement and Measure Develop initiatives that will reduce Green House Gasses by 20% next year to x tons Eliminate vehicles from idling. Measure: fuel use (given relatively consistent use of vehicles year to year). Multiply reduced fuel use by factor to determine reduction in GHG. And $$ savings! Turn off appliances in restaurant, kitchen. Measure: electric bill, convert to GHG and $$ savings Perform lighting audit and install CFL everywhere possible. Measure: electric bill and $$ savings 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 36. Develop a solid waste reduction program that will reduce quantities by 20% next year and 15% year after Kitchen waste composting. Measure: weight of waste reflected in reduced waste disposal cost (invoiced from waste mgt company) Recycling bins in all guest rooms and in kitchen. Measure: reduction in solid waste cost 息 Hans van Wees Van Wees Advisory Group www.van-wees.com Implement and Measure
- 37. Report and Communicate 息 Hans van Wees Van Wees Advisory Group www.van-wees.com This Year Plan Diff Last Year Diff FINANCIAL Revenues $ 945,000 $ 930,000 $ 15,000 $ 900,000 $ 45,000 Costs $ 771,950 $ 780,000 $ (8,050) $ 790,000 $ (18,050) Profit $ 173,050 $ 150,000 $ 23,050 $ 110,000 $ 63,050
- 38. Report and Communicate 息 Hans van Wees Van Wees Advisory Group www.van-wees.com ENVIRONMENT THIS YEAR PLAN DIFFERENCE LAST YEAR DIFFERENCE GHG (tons) 12,500 12,000 4% 15,000 -17% Solid Waste (tons) 19,500 20,000 -3% 25,000 -22% Water Use (gallons) 885,000 900,000 -2% 1,000,000 -12% COMMUNITY Volunteer program (hrs) 320 300 7% 240 33% Charitable Donations 10,000 10000 0% 5,000 100%
- 39. 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 40. Communicate! Internal: Create reports and graphs that demonstrate your initiatives in action Factor in $$ savings Spread the word! 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 41. Communicate External: Add page or section to website that clearly states your TBL initiatives and methods of measurement you use Report on quarterly basis, just as you would financial information Be transparent as to where you are in the process and you wont be accused of green washing 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 42. Engage and Instill Employees and contractors: Workforce is single most powerful PR point Input and feedback Employees must: Understand and relate to the problem Understand and relate to your proposed solution 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 43. Engage and Instill Greater community: Sponsor events with non-profits to help community causes Enroll guests for input on how you can improve Pursue environmental/socially responsible groups to host meetings at hotel Again: be transparent in marketing where you are in the process 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 44. Resources www.greenwashingindex.com www.greenreachable.com www.gmcr.com/csr www.seventhgeneration.com www.greenseal.org www.fairmont.com/EN_FA/AboutFairmont/CorporateResponsibility/ www.kimptonhotels.com/programs/earthcare 息 Hans van Wees Van Wees Advisory Group www.van-wees.com
- 45. Hans van Wees Van Wees Advisory Group Your Hotel Executive Committee Providing short term solutions and long term planning for inns, resorts and restaurants in New England. Strategy, Operations, Sales and Marketing, Asset Management, Sustainability Programs www.van-wees.com 802-793-2289 hans@van-wees.com 息 Hans van Wees Van Wees Advisory Group www.van-wees.com