Cheese UI Design labs is a boutique design firm specializing in UI design and usability for web applications. It was founded in 2006 and has executed over 40 projects for 30+ clients in the last two years. The presentation highlights some of Cheese's representative projects, including designs for 8Kmiles.com, Iris.com, Chakpak.com, Gaadi.com, and Adwiser.in. For each project, it provides context about the client and objectives, and includes screenshots of the final designs.
3. About CheeseAbout CheeseBoutique design firm specializing in UI design & Usability for web applicationFounded in 2006 to provide services at the cusp of business solutions and beautiful design.Executed 40+ projects in lasttwoyear for30+ clients.Well experienced team of 15+ people, mix of development and design skills.
4. 8Kmiles.com(branding,, usability & UI design)Cloud Solution ConsultancyIris.com(branding, usability & UI design)Manage applications on Mobile platformChakpak.com (branding, usability & UI design)Movie review & community site for BollywoodGaadi.com(branding & UI design)Buy used cars in IndiaAdwiser.in (branding, usability & design)Manage sms, wap, RBT campaignsArabartonline.com (only design)Buy & sell contemporary art in Middle EastMiscAbout CheeseWork showcase
5. About CheeseIris byOnMobileThe Iris framework is used to manage the infrastructure for VAS services for operators. It is an abstract layer for application service providers.ObjectiveEasy to use, extensible framework.Help reduce the service costs.ChallengesHelp cues for administratorsEasy navigation.Alarms module
8. About CheeseChakpak.comAlexa ranking <200 in India | Funded by Accel Partners & Canaan. ObjectiveBuild a clutter free, contemporary UIUsable for tech savvy as well as not so tech savvy young populationTarget audience very impatientMajority of users enter via search engines – so every page should be as good as each other in terms of engaging audience.ChallengesSEO friendly designShould look good in multiple screen resolutions
12. About CheeseGaadi.comAmong the top two car portals in India with ~3 mn monthly page viewsFunded by Accentium – recent exit: www.Desimartini.com sold to HT.com for upto USD 10 mnObjectiveClutter free extremely user friendly UIEye catching colorsChallengesSearch friendly design – the brand panel on home page was a major breakthrough.Did not want to be limited just to the cars but also sell two wheelers with India being the largest market of the same.
14. About CheeseAdwiser.inRun multi-channel ad campaigns on the mobile platformDeveloped by OnMobile. Integrated with all operatorsObjective:Professional look for international audienceEasy to use even for a pan wallahChallenges:Campaign creation logic had 26 options – needed to present it in a intuitive way for a non marketing personCreating an integrated system for a five different & diverse entities which use the system.