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Andrew Krylov
WageUp Project Director
March 2013

PREFACE
only 40 % of graduates of higher
educational institutions work in the profession
profession quickly lose relevance and
popularity
very outdated classifications of professions
Some Russian facts

PROBLEMImbalance between demand and supply on labour market
Employers require new
certified qualifications
Professionals do not
know how to confirm
their qualifications and
where to get new ones
Educational institutions
do not know what
qualifications are in
demand
But where are the
required
professionals?
Why is my higher
education not in
demand?
We have
vacancies!
Looking for work!

CONSEQUENCES OF THE PROBLEM
Large number of
senseless
interviews
High costs of
personnel
services for
recruiting
Lack of highly
qualified
specialists on
large projects
Absence of the
defined career
development
trajectory
Lack of the
unified system of
competences
confirmation
NUMBER OF HIGH-PERFORMANCE
JOBS IN THE ECONOMY OF THE
RUSSIAN FEDERATION BY 2018,
REQUIRING HIGHLY QUALIFIED
WORKERS
25 mln.

SOLUTION
Formation of
the career
development
trajectory
Electronic
confirmation of
qualifications in
different ways
Creation of a
single resource
for registration of
highly qualified
professionals in
the network
Creation of a
consolidated
system of
qualifications and
competences by
industries
WageUp
methodological
kernel

THE ACTIONS PERFORMED FOR PROBLEM SOLUTION
Administrative
? Approval of national system of qualifications and competences by ASI (Agency for strategic initiatives)
? Development of professional standards for industries (19 approved, request for 800)
? Recognition of importance of professional certification and professional development at the state level (first
person of the state)
Methodological
? Development of the "Creation of the National network of industry (professional) and regional agencies for
the development of professional qualifications and competences" project. Leader of the project - Director
of ANO "NATIONAL CENTRE FOR CERTIFICATION OF MANAGERS" Zhilcov V.A.
? Involvement of the network of sector agencies for collection of national data of certified specialists
(managers, marketing managers, personnel officers, restaurateurs and hoteliers, accountants, project
managers, etc.)
Technological
? Start of development of the WageUp service as the career and education ecosystem
? Creation of the unique methodological kernel service, constructed around the definition of competence,
world-universal

WAGEUP TARGET AUDIENCE AND NATURE
Participants of the site:
? Professionals;
? Employers (business organizations);
? Training centres;
? Certification centres;
? Recruitment agencies;
? Labour exchanges;
? Qualifications development agencies.
Business entities of the
site:
? Resume/profiles;
? Professional standards;
? Proven competences;
? Vacancies;
? Training modules;
? Certifications;
? Calendar of events.

WAGEUP COMPETITIVE ADVANTAGES
Full methodological base (project has a unique method of labour units description)
Developed system of partners, operating business in regions of the Russian Federation
Cooperation with the best experts on the development of occupational standards in Russia and Europe
Developed system of electronic confirmation of the professionals’ competences
Relevance and verifiability of data on qualifications (according to best world practices)
Individual approach to HR services of each sector and region (customization personal cabinets, providing in sectors)
Scalability to any global system of professional competences evaluation

WAGEUP SERVICE MODEL OF COMPETENCIES
Professional
Unified repository of
competences
Competence
Skills
Abilities
Actions
Storage structure
Resume
General
information
Competences
(1..n)
Level of
knowledge (%)
Confirmation
Prof. standards,
competences models,
professions profiles
Vacancies,
Training,
Certification
Career track
Analysis of competencies in resume
Career goal analysis
Calculation of steps for
achievement of the goal

WAGEUP SERVICE MODEL OF QUALIFICATION
PROFESSION
Start qualification (Level 0)
Qualification level 1
..
Qualification level n
Competence 1
Competence 2
Competence M
Competence 1
Competence 2
Competence L
Skills (1..a)
Actions (1..b)
Knowledges (1..c)

SYSTEM OF CONFIRMATION OF COMPETENCES
Application for
competence
confirmation
Communication
with Training
centre
Training by
competence
Communication
with Certification
centre
Certification Electronic
confirmation*
WageUp
* - Certification of competences
directly by the employer or by the
evaluation centre is also available.

CAREER DEVELOPMENT TRAJECTORY*
*BASED ON RUSSIAN STATISTICS
Analysis of
professional’s
qualification on
the approved
international and
Russian standards
Analysis of
professional’s
career
expectations
Training
modules and
additional
experience
(vacancies)
proposal for
achievement of
the goal
Certification
proposal for
confirmation of
the declared
competencies
Step by step
instruction on
career
development

PROJECT STATUS
13 regional partners involved (agencies for
development of professional competences)
Methodological base for operations in sectors and
regions developed (development of professional
standards is conducted)
Prototype of the WageUp resource is developed

OUR TEAM
CEO – Krylov Andrey
Former business technologist at Kaspersky Lab and at Sberbank Projects,
entrepreneur
Head of R’n’D - Ponomarev Nikolay
Former business technologist at Kaspersky Lab and scientist at CERN
Chief methodologist/mentor – candidate of
psychological sciences Zhiltcov Vladimir Anatolievich
Instructor of several courses in the Academy of National Economy under the
Government of the
Russian Federation, ANE in the name of Plekhanov.
Director of the ANO ?National Centre of certification of managers?.
Associate Professor of Management and Marketing Department of the economic
faculty of PFUR.

QUANTITATIVE AND QUALITATIVE
INDICATORS
? 2 month from now to first paying customer
? Total target audience (at this moment) - from 1000 000
persons in Russia
? Involved target audience (at this moment) - from 259
000 persons in Russia
? Potential target audience – over 11 000 000 persons in
Russia
? Scalability model in any industry and region

QUANTITATIVE AND QUALITATIVE
INDICATORS
? 8-15 % conversion rate (professional audience)
? Over 2000 application to use service at Ural region
(business organization)
? Professional ready to pay for good career track – hot
market
? Over 40% professionals want to get new profession
? Over 100 professionals was consulted with our
methodology

MONETIZATION
Business organization - payment to access the database of professionals
and training its own staff (creating unique training programs)
Training centers and certifier- fees for access to the target audience of
professionals (percentage of the cost of training)
Professional organizations fees for the target audience (partnership
prorgamm)

PROPOSAL FOR INVESTORS
? 600 000 $ for part of the business (expected yield
of 70% per annum)
? Flexible system of exit from the project (after 2
years from the start)
? Funding transfer in tranches, monthly reporting
? The break-even point – 9 month from the start

Thank you for your attention!
Krylov Andrei Sergeevich
WageUp Project Director
Skype: ankrylov_tech
Tel.: +7 967 027 66 58
mail: krylov@wageup.ru
Presentation prepared by:
The Unified National Register of certified specialists is formed on the basis of our
service
We want everyone to get the career of their dreams

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