Wailes film260 week2
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The document discusses the concept of viral content and how content spreads rapidly online. It provides examples of viral videos and images that received millions of views. While there is no exact formula, the document suggests characteristics of viral content include having a simple message, being emotionally powerful, having a high production value, and being easy to share on social networks. Luck also plays a role in whether content reaches critical mass to spread widely. The right strategies can help content go viral but viral success depends on global competition and luck.
![....Today,
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alis ALSO USED as a
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rapidly circulated [on
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Wailes film260 week2
- 1. Kathryn Wailes Film 260 The Viral Game plan
- 2. Image: 4 Generations by Eric Danley via edanleys Vir al was used as an adjective.... ...to describe things that were related to or caused by a virus
- 3. ....Today, Vir alis ALSO USED as a noun to represent content that is rapidly circulated [on the interneT] rapidly circulated [on the interneT] rapidly circulated [on the interneT] rapidly circulated [on the interneT] rapidly circulated [on the interneT] - Flu Fact #5 by Mike Licht via flickr. . . . . . . . . . .
- 4. causes content to go Many believe that Vir al... Image By: beancounter (Pam) Via flickr LUCK
- 5. ...While others believe that making content go SCIENCE Vir al Image: Science! by Andrew Huff via flickr. is a
- 6. It's like a batting average in baseball. No one hits a homerunevery time, but by understanding the science of hitting you can boost your average. your average. your average. your average. Image: Matt Kemps First Major League Home Run via Orange Ninjas flickr. Source: Virals Secret Formula-Jonah Berger
- 7. F O M O Image: A Rainbow of Fruity Flavor via Mickys flickr. ut issing ear f The FOMO Factor can help content go Viral information: from film240 lectures ...Everyone will want to view the content quickly because no-one wants to feel excluded, by being the last to know.
- 8. Viral=exposure Image: Crowded by: Phil Whitehouse Via Phillie Casablancas Flickr would you want a viral video I could be a cyber celebrity! I could increase business exposure and profit!! Im not sure Id want to read the negative comments some would have... but I think Id make a pretty funny meme....
- 9. Image: Past via Barbara Ks photostream (flickr). has a simple message is emotionally powerful has a high budget is effortless to share Viral content often: information: from film240 lectures
- 10. Viralvideo Charlie Bit Me 525, 507, 000 now has OVER VIEWS!! roving the power of a SIMPLE MESSAGE: http://www.youtube.com/watch?v=_OBlgSz8sSM
- 11. Image: Campaign for Real Beauty via thegloamings flickr.Image: Campaign for Real Beauty via thegloamings flickr. DovesDoves campaigncampaign forfor realreal beautybeauty wentwent ...largely due to the effort to appeal to...largely due to the effort to appeal to ourour EMOTIONSEMOTIONS Viralin recent months...in recent months... Proving the power of:Proving the power of: emotionally powerful contentemotionally powerful content
- 12. Image: E*Trade Talking Baby commercial mirrored keyboard by Sean Salmon via Seanaess Superbowl ads suggest that HIGH BUDGETS help the odds of the content going....Viral
- 13. Image: Matt Kemps First Major League Home Run via Orange Ninjas flickr. In order for content to go Viral It must be EFFORTLESS to SHARE easy to find plugged into many social networks has tags embed ded easy to copy & paste the link information from fall 2012 film240 webinar
- 14. Image: You Tube Visit via T_Bazz:in[network]sflickr. played a major role in simplifying the process of sharing videos and consequently promoted Viralcirculation.
- 15. Image by Jason Carlin via jasonEscapis flickr. Charlie the Unicorn is one example of a video that went Viralafter being uploaded to YouTube.
- 16. Image: Justin Bieber - In the stage lights by Mattias Karlsson via Jetumas flickr. Justin Bieber became famous after his home-videos uploaded to YouTube went... ...Viral
- 17. Viral CYBer celeberities Jenna Marbles (left) uploaded a video how to trick people into thinking youre good- looking onto YouTube a few years ago and it went..... Viral!! Now, Jennas career is vlogging. She tweets often, uploads videos onto YouTube every Wednesday and blogs! Many of her videos go viral due to her numerous Image: Jenna Marbles via Streamys flickr.
- 18. C a t s Image: Cats by Moyan Brenn via Moyan_Brenns Source: Cute Cats, Memes and Understanding the Internet-Tom Chatfield Type cats into YouTube and you will see that the top ten results (out of 1.4 million) have been viewed OVER 200 million times between them Viral gone
- 19. Memes The humor may be hit or miss, but its appeal among college students has been undeniable. The meme has been replicated on an untold number of college campuses in the United States and Canada, with students liking campus-specific Facebook pages in droves and contributing their own variations via QuickMeme.com and MemeGenerator.net, where amateurs can easily build their own gags from templates. Source: Attack of the Memes by Steve Kolowich http://www.insidehighered.com/news/2012/02/16/c ampus-themed-internet-memes-go-viral#ixzz2Tglb3DsB . Image: Melon Party : so viral it eats flesh by Torley Via flickr
- 20. The YouTube 50 http://www.time.com/time/specials/packages/completelist/0,29569,1974961,00.html Charlie Bit My Finger Evolution of Dance David After Dentist "Here It Goes Again" Rickroll Leave Britney Alone Don't Tase Me, Bro Keyboard Cat Dramatic Chipmunk Hitler's Downfall Flea Market Montgomery "Lazy Sunday" Diet Coke and Mentos Obama Girl Lonelygirl15 Guinness World Record: Most Shirts Worn at One Time Tillman, the Skateboarding Dog Christian the Lion Charlie the Unicorn Trapped in an Elevator Zinedine Zidane's Head Butt Leprechaun Sighting Justin Bieber Daft Hands Auto-Tune the News Fred "Chocolate Rain" Will It Blend? "Thriller" in Manila Where the Hell Is Matt? Miss Teen South Carolina Baby Bobbing to "Single Ladies" Zombie Kid Likes Turtles "Hey Jude" Kid "Yes We Can" Hillary Clinton's 1984 Noah's Daily Photos Bank Of America's "One" Grape Lady Falls! Randy Pausch's Last Lecture "United Breaks Guitars" Kittens, Inspired by Kittens Potter Puppet Pals Jill and Kevin's Big Day Sneezing Panda Otters Holding Hands Literal Music Videos OMG, Shoes Baby Laughing Susan Boyle's Debut The Best ViralVideos
- 21. the right content and strategy can help make content go viral. But.... Image: Pencils via Gwena谷l Piasers flickr. ...CONSIDERING THE GLOBAL COMPETITION, LUCK IS USUALLY (ALSO) NEEDED.
- 22. Sourcesyoutube: http://www.flickr.com/photos/t_bazz/4174849719/sizes/l/in/photostream Generations: http://www.flickr.com/photos/edanley/4289324169/sizes/l/in/photostream/ Luck: http://www.flickr.com/photos/beancounter/2319418450/ cat: http ://www.flickr.com/photos/aigle_dore/5542263437/sizes/l/in/photostream/ baby: http://www.flickr.com/photos/seanaes/3246211008/sizes /z/in/photostream/jenna: http://www.flickr.com/photos/stre amys/8592597257/sizes/c/in/photostream/ Science!: http://www.flickr.com/photos/deadhorse/2292191571/ meme: http://www.flickr.com/photos/torley/5540344180/s izes/o/in/photostream/ http://www.huffingtonpost.com/jonah-berger/virals-secret-formula_b_3052685.htmlcats: http://www.bbc.com/future/story/20120222-cats-memes-and-internet-schemes http://www.flickr.com/photos/emzee/278221145/ bieber: http://www.flickr.com/photos/jetuma/8718689420/ memes: http://www.insidehighered.com/news/2012/02/16/c ampus-themed-internet-memes-go-viral#ixzz2Tglb3DsB who wants it?: http://www.flickr.com/photos/philliecasablanca/247 3728872/sizes/l/in/photostream/ flufact: http://www.flickr.com/photos/notionscapi tal/3495321482/sizes/s/in/photostream/youtube50: http://www.time.com/time/specials/package s/completelist/0,29569,1974961,00.html Dove Beauty: http://www.flickr.com/phot os/thegloaming/274802220/sizes/m/in/photostream/ pencils: http://www.flickr.com/photos/piaser/3068757916/lightbox/ Homer: http://www.flickr.com/photos/orange_ninja/1587 40270/sizes/l/in/photostream/ unicorn: http://www.flickr.com/photos/escapist/2962029715/sizes /m/in/photostream/ past: http://www.flickr.com/photos/krawcowicz/873606793 1/sizes/l/in/photostream/