Wala`au Media Overview
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The document discusses social media and inbound marketing. It defines social media as content shared electronically and socially via phones and computers. It advises treating social media like a business cocktail party by adding value to conversations. For businesses, it recommends using social media to drive people to websites and have direct communication with customers. The document outlines inbound marketing tactics like blogging, social media, and search engine optimization to engage customers through useful content. It notes Wala`au Media can help clients find their target customers online, set up social media networks, content delivery systems, and offer ongoing support.
Wala`au Media Overview
- 1. Wala`au Media Old Medias not dead, it just has to be Google-ized - cnet.com
- 2. Social Media
- 3. Social Media What is it ? Why do I need to be part of this conversation?
- 4. Social Media is Content Shared electronically Socially
- 5. Social Media is Content (Anything) Shared electronically (Phone, Computer, even automatically) Socially (by anyone)
- 7. I dont understand this Social Media Stuff Social Media is like a business cocktail reception, without the time constraints. Business Cocktail party Advice Meet people and start conversations Answer Questions and help others Ask Questions - trust others advice
- 9. Social Media = Cocktail Party Become a real member of the community Add value to the community ask and answer questions More effective than live cocktail parties No boundaries of time or space, Other people can listen in easily
- 10. How is it different for a business?
- 11. Typical Social Media Exchange Person Shares Content using Phone or computer via Social Media to any number of people
- 12. Typical Social Media Exchange Person Shares Content using Phone or computer via Social Media to any number of people
- 13. Company Shares Content using Phone or computer to Company Blog Content spread automatically over Social Networks www. Drive people to your website.com
- 14. Company Shares Content using Phone or computer to Company Blog Content spread automatically over Social Networks www. Drive people to your website.com
- 15. You produce useful and interesting content The world comes to you.
- 16. You produce useful and interesting content The world comes to you.
- 18. Social Media offers Direct Communication between The Customer and Your Company.
- 19. OK, thats the Basics Now lets GO DEEP
- 20. OK, thats the Basics Now lets GO DEEP
- 21. Social Media is Inbound Marketing
- 22. Social Media is Inbound Marketing Social Media helps with Search Engine Optimization Social Media promotes your blog Social Media is Permission Centric The conversation has already begun . . .
- 24. Rethinking Marketing Outbound Marketing Te le m a r ke t i ng Tr ade Sh ow s Di r e ct M a il Em ai l B la s t s O nl i n e a ds P r i nt A d s T V /Rad i o A ds This is Push Marketing One way Dialog Interruption Marketing
- 25. Problem: People can opt out
- 26. Problem: People can opt out And. . . you get lost in the noise.
- 27. The New Way
- 28. The New Way Inbound Marketing Blogging Social Media RSS Free Tools / Trials Viral Videos Search Engine Optimization People are connecting, sharing, talking & helping each other like never before.
- 29. The Formula
- 30. The Formula Create Good Content Useful Educational Entertaining Pictures, Videos. Stories, Inside Info, Articles, Websites Anything and Everything With smart use of Keywords and Links Frequent & Consistent Frequent & Consistent Frequent & Consistent
- 32. Post to a Blog Automate Sending to Social Media Listen Engage Get involved in the conversation
- 34. Optimize Your Website Keyword Usage MetaTags Cross-links Search Engine Friendly
- 36. ROI Data collection on Site Analytics
- 37. WHAT DOES WALA`AU MEDIA DO?
- 38. WHAT DOES WALA`AU MEDIA DO? Work with you to 鍖nd out where your target customer is.
- 39. WHAT DOES WALA`AU MEDIA DO? Set-up and seed your Social Media Network
- 40. WHAT DOES WALA`AU MEDIA DO? Set up your content delivery System
- 41. WHAT DOES WALA`AU MEDIA DO? Work with your web designer to integrate your blog or Set-up an external blog with unique URL
- 42. WHAT DOES WALA`AU MEDIA DO? Coach your staff on appropriate content
- 43. We also offer Ongoing support and Ghost Writer programs
- 45. CONTENT BLOG SOCIAL NETWORKS WEBSITE
- 46. Where does this 鍖t into my marketing plan?
- 50. Wala`au Media Randy Botti 808-557-9857 walaau.media@gmail.com / www.walaaumedia.com