WalkSafe Tech Startup
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This is a company I helped get started with another business student and a Ph.D student at UNC. The general idea was to use cameras to optimize traffic flow and safety.
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WalkSafe Tech Startup
- 1. My story
- 2. The annual stats 70,000 injured 4,200 dead 2010 USDOT Data
- 3. The team Daniel Zinna, BSBA ¡¯14 Entrepreneurship, Marketing Daniel Newton, BSBA ¡¯15 Entrepreneurship, Consulting Kairos Fellow Jeremy Greeter, Biology Ph.D. Candidate B.S. Biomedical Engineering & Applied Physics NDSEG Research Fellow
- 4. WalkSafe
- 5. WalkSafe is system that uses traffic cameras to help pedestrians cross the street safely.
- 6. Data Product A system that protects the pedestrian in multiple scenarios.
- 9. Green Arrow= Cars moving towards pedestrians Possible pedestrian injury
- 10. Beta Product
- 11. Customer Validation Mike Kennon Chief of Raleigh Transit
- 12. The market Raleigh (Beachhead) 50 out of 600 $250,000
- 13. The market High density cities New York San Francisco Chicago Boston Philadelphia
- 14. The market $1,555,000,000 TAM 311,000 U.S. lights x $5000
- 15. Competition Radar based pedestrian system Traditional Pedestrian Timers
- 16. Competitive Advantage Far more expensive and complex No real protection from injury
- 17. Revenue Streams One time: Camera system $5000 per light Re-occuring: Pedestrian Data $100 monthly (contract)
- 18. Financials Year1 Year 2 Year 3 Revenue Gross Profit Expenses Net Income $0 $207,760 $1,027,230 $60,250 $107,312 $222,730 ($60,250) $100,447 $804,499 $0 $408,000 $2,013,000
- 19. Financials Year1 Year 2 Year 3 Revenue Gross Profit Expenses Net Income $0 $408,000 $2,013,000 $60,250 $107,312 $222,730 ($60,250) $100,447 $804,449 Burn Rate in year 1 $3,012 (monthly) Initial startup costs $116,000 $0 $207,760 $1,027,230
- 20. Funding Startup Costs: Asset %: Year 1 Burn Total $17,800 65% Founders Cash $15,000 $36,151 Net Cost $2800 $38,951 Ask Pre-money Investment Post-money $35,000 $35,000 $70,000 45% 45% ? 1 out 3 Board Seats ? 10% post-money option pool ? First right of refusal 100% 10%
- 21. Milestones Now 3 Months 6 Months 9 Months 21 Months13 Months
- 22. The board Chris Jefferson Traffic analyst at Raleigh transit
- 23. Thank you
- 24. Appendix
- 25. 25
- 26. 26 Government Officials ? Big Budgets ? Large Reach ? Large Amount of Pedestrians Schools ? Small Budgets ? Localized Reach ? Medium Amount of Pedestrians ? Highly Valued Pedestrians Neighborhoods ? Small Budgets ? Localized Reach ? Small Number of Pedestrians
- 27. Positioning Capital Investment Ability to Keep Pedestrians safe High High Crosswalk Button WalkThru Siemens System