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Walking 30 min/day
                       3 interviews
http://www.slideshare.net/catherine_lu/walking-30-minday-interviews
Stanford student
 Has hated biking since arriving to Stanford
 Has been mainly walking everywhere since
  freshman year
 Last year tried biking once in the middle of
  the year and got into an accident; required
  crutches for 4 weeks
 Lives in Crothers but has classes in Knight
  and main quad, meetings in Old Union
 Has previously dropped organizations that
  meet at night because walking at night is
  cold and it takes too much time
Stanford student habit creation
1. Arrived at Stanford
2. Bought a bike
3. Rode it a few times but didn't like how it
   interfered what clothes she could wear
4. Got into a few low-impact accidents and
   near-misses
5. Tries walking to classes, and finds it is
   possible
6. Walks virtually everywhere on campus
Berkeley student
 Lives in an apartment off-campus which is
  ~15 minutes away from campus
 Could take the bus for part of the route, but
  taking the bus doesn't save time, walking is
  more reliable, and she doesn't mind
 Sometimes can be stressful if she's late
 She's noticed that she generally walk very
  quickly now
 Views it as her daily exercise and enjoys it
Berkeley student habit creation
1. Decides to live off-campus after freshman
   year and finds 3 other friends
2. Together, they pick an apartment based on
   price, decent living conditions, and decent
   distance from campus
3. Consciously realize that the apartment is a
   15 minute walk from campus, which
   everyone is okay with
4. Lease the apartment
5. Begin walking to class every day
Mom
 After dinner every week day, takes 30
  minute walk with dog and husband
 Good way to talk to husband about the day,
  get exercise, and exercise the dog
 Sometimes has to bring a flashlight if it's
  dark outside; she prefers walking when it's
  sunny but it's harder due to work
 On weekends, she often takes even longer
  walks with the dog (30-1 hour walks),
  sometimes without her husband, during the
  afternoon
Mom habit creation
1. Little brother asked for a dog last year after I
   left for college
2. Family gets a dog to keep my brother
   company
3. Little brother too tired or lazy to walk the dog
   after school
4. Mom walks the dog
Davy the corgi!

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Walking 30 min/day interviews

  • 1. Walking 30 min/day 3 interviews http://www.slideshare.net/catherine_lu/walking-30-minday-interviews
  • 2. Stanford student Has hated biking since arriving to Stanford Has been mainly walking everywhere since freshman year Last year tried biking once in the middle of the year and got into an accident; required crutches for 4 weeks Lives in Crothers but has classes in Knight and main quad, meetings in Old Union Has previously dropped organizations that meet at night because walking at night is cold and it takes too much time
  • 3. Stanford student habit creation 1. Arrived at Stanford 2. Bought a bike 3. Rode it a few times but didn't like how it interfered what clothes she could wear 4. Got into a few low-impact accidents and near-misses 5. Tries walking to classes, and finds it is possible 6. Walks virtually everywhere on campus
  • 4. Berkeley student Lives in an apartment off-campus which is ~15 minutes away from campus Could take the bus for part of the route, but taking the bus doesn't save time, walking is more reliable, and she doesn't mind Sometimes can be stressful if she's late She's noticed that she generally walk very quickly now Views it as her daily exercise and enjoys it
  • 5. Berkeley student habit creation 1. Decides to live off-campus after freshman year and finds 3 other friends 2. Together, they pick an apartment based on price, decent living conditions, and decent distance from campus 3. Consciously realize that the apartment is a 15 minute walk from campus, which everyone is okay with 4. Lease the apartment 5. Begin walking to class every day
  • 6. Mom After dinner every week day, takes 30 minute walk with dog and husband Good way to talk to husband about the day, get exercise, and exercise the dog Sometimes has to bring a flashlight if it's dark outside; she prefers walking when it's sunny but it's harder due to work On weekends, she often takes even longer walks with the dog (30-1 hour walks), sometimes without her husband, during the afternoon
  • 7. Mom habit creation 1. Little brother asked for a dog last year after I left for college 2. Family gets a dog to keep my brother company 3. Little brother too tired or lazy to walk the dog after school 4. Mom walks the dog