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Wall2Wall Internal Learning Series - SEO

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Ryan D'Mello
Ryan D'Mello

This document provides an overview of a presentation about search engine optimization (SEO). The presentation discusses how SEO is important for connecting real estate clients with customers through search engines like Google. It explains that SEO helps customers easily find the right businesses to match their needs, while also allowing businesses to reach the customers looking for them. The presentation addresses what SEO means for both clients and the real estate publisher's employees. It indicates that SEO affects many teams across the company and requires efforts from both editorial and technical staff.

1 of 29
Connecting Canadians with Real Estate. P R E S E N T A T I O N Summer Learning Sessions
Phones On Vibrate
1. Introduction to these learning sessions 2. What is SEO about? 3. What does it mean for our clients? 4. What does it mean for you? 5. Q&A In A Nut Shell…
We produce and manage more real estate editorial and listing content than any other Canadian Real Estate Publisher. One
25 years of Real Estate focus Allow us to deliver hyper-local knowledge and competitive intelligence on your market. One
Future Mixed media specialists – print, digital, mobile One
One Over The Next Two Months… 1. Search Engine Optimization 2. Pay Per Click 3. Targeting and Retargeting 4. User Experience 5. Measurement 1. Word of Mouth + Directories 2. Ad Buy 3. Mail and Phone Lists 4. Product Placement Optimization 5. Store Level Analytics
What Is SEO About?Two
What Is SEO About?Two Before we dive into details, let’s take a step back and get a wider picture.
What Is SEO About?Two  The need for search engines arose out of a desire to find the right information quickly and efficiently.  Search engines helped us find multiple sources and multiple perspectives much faster – and now we take that for granted.  What did we do before??
What Is SEO About?Two Before Search Engines After Search Engines
What Is SEO About?Two  Drawing Time  Big players in search + market share.  Search sandbox with high walls, and with every update additional fences.
What Is SEO About?Two Google cares about satisfied customers, not satisfied companies.
What Is SEO About?Two
What Does This Mean For Clients?Three
What Does This Mean For Clients?Three SEO is like word of mouth combined with being in every directory:  How can we get more people to talk about us, and make it easy for them to find us?
What Does This Mean For Clients?Three  Customers expect to find the best information/ business to match their need.  Businesses need the right customers to find them.
Three  Google is a powerful gatekeeper.  Need to play by the rules to earn the right to show up on the first page.
What Does This Mean For Clients?Three  On-site and off- site SEO we provide for clients.
What Does This Mean For Us?Four
What Does This Mean For Us?Four SEO affects most of our teams:  IT  Production (websites)  Editorial  Marketing  Sales
What Does This Mean For Us?Four  Lots of work for Editorial and IT – digitizing content!  We are playing the SEO game to win for our own websites.  Make it easy for search engines to find out content, index it, and display it in a way that will invite customers to engage.
Four *But also not rely 100% on Google
What Does This Mean For Us?Four As for the rest of us, we have a tremendously important part to play in the success of this initiative. Most of us have a social media profile, and if you wish to assist, we’d like to invite you to help out.
Four
Four
What Does This Mean For Us?Four
Image Sources Confused Guy Diving Board Swimming Pool Google On Tablet Infinite Clock Kids Reading Book Shelves Library Computers TTC Bus Theatre Audience Nike Logo + Slogan Just Google It Women Shaking Hands Word Of Mouth Yellow Pages Google SERP Google Evaluation SEO Pie Chart Friends - Cast Hands In A Circle Digitize Papers Search Appearance Overview Social Media Icons Types of Online Media Moz Ranking Factors
Q & A

More Related Content

Wall2Wall Internal Learning Series - SEO

  • 1. Connecting Canadians with Real Estate. P R E S E N T A T I O N Summer Learning Sessions
  • 3. 1. Introduction to these learning sessions 2. What is SEO about? 3. What does it mean for our clients? 4. What does it mean for you? 5. Q&A In A Nut Shell…
  • 4. We produce and manage more real estate editorial and listing content than any other Canadian Real Estate Publisher. One
  • 5. 25 years of Real Estate focus Allow us to deliver hyper-local knowledge and competitive intelligence on your market. One
  • 6. Future Mixed media specialists – print, digital, mobile One
  • 7. One Over The Next Two Months… 1. Search Engine Optimization 2. Pay Per Click 3. Targeting and Retargeting 4. User Experience 5. Measurement 1. Word of Mouth + Directories 2. Ad Buy 3. Mail and Phone Lists 4. Product Placement Optimization 5. Store Level Analytics
  • 8. What Is SEO About?Two
  • 9. What Is SEO About?Two Before we dive into details, let’s take a step back and get a wider picture.
  • 10. What Is SEO About?Two  The need for search engines arose out of a desire to find the right information quickly and efficiently.  Search engines helped us find multiple sources and multiple perspectives much faster – and now we take that for granted.  What did we do before??
  • 11. What Is SEO About?Two Before Search Engines After Search Engines
  • 12. What Is SEO About?Two  Drawing Time  Big players in search + market share.  Search sandbox with high walls, and with every update additional fences.
  • 13. What Is SEO About?Two Google cares about satisfied customers, not satisfied companies.
  • 14. What Is SEO About?Two
  • 15. What Does This Mean For Clients?Three
  • 16. What Does This Mean For Clients?Three SEO is like word of mouth combined with being in every directory:  How can we get more people to talk about us, and make it easy for them to find us?
  • 17. What Does This Mean For Clients?Three  Customers expect to find the best information/ business to match their need.  Businesses need the right customers to find them.
  • 18. Three  Google is a powerful gatekeeper.  Need to play by the rules to earn the right to show up on the first page.
  • 19. What Does This Mean For Clients?Three  On-site and off- site SEO we provide for clients.
  • 20. What Does This Mean For Us?Four
  • 21. What Does This Mean For Us?Four SEO affects most of our teams:  IT  Production (websites)  Editorial  Marketing  Sales
  • 22. What Does This Mean For Us?Four  Lots of work for Editorial and IT – digitizing content!  We are playing the SEO game to win for our own websites.  Make it easy for search engines to find out content, index it, and display it in a way that will invite customers to engage.
  • 24. What Does This Mean For Us?Four As for the rest of us, we have a tremendously important part to play in the success of this initiative. Most of us have a social media profile, and if you wish to assist, we’d like to invite you to help out.
  • 25. Four
  • 26. Four
  • 27. What Does This Mean For Us?Four
  • 28. Image Sources Confused Guy Diving Board Swimming Pool Google On Tablet Infinite Clock Kids Reading Book Shelves Library Computers TTC Bus Theatre Audience Nike Logo + Slogan Just Google It Women Shaking Hands Word Of Mouth Yellow Pages Google SERP Google Evaluation SEO Pie Chart Friends - Cast Hands In A Circle Digitize Papers Search Appearance Overview Social Media Icons Types of Online Media Moz Ranking Factors
  • 29. Q & A

Editor's Notes

  • #9: Img src: http://www.clker.com/cliparts/1/a/f/4/13548738881010828129confused2.jpg
  • #16: Img src: http://i.huffpost.com/gen/1539945/thumbs/o-HANDSHAKE-BUSINESS-facebook.jpg