�ݺ�ߣ

Walmart's mission statement is “Saving people money so they
can live better.” This statement is synonymous to the company's
slogan, “Save money. Live better

Walmart's objective Statement. The company traces its
success to the ideals of its founder, Sam Walton. These
ideals are emphasized in Walmart's vision statement: “To be
the best retailer in the hearts and minds of consumers and
employees.” The company aims to achieve a top position in
the retail industry

Target: Our mission is to make Target the preferred
shopping destination for our guests by delivering
outstanding value, continuous innovation and an exceptional
guest experience by consistently fulfilling our Expect More.
Pay Less.® brand promise

Strategy : Every day low prices , and they always follow
customers to know what are their likes and dislikes to keep
improving the company .

Strengths
* Being the largest company in the world with 260 Billion in
sales.
* The company has a good reputation in the United States.
* The company makes good use of technology, especially in
inventory management.
* The company has a huge lead ahead of its competition

Weaknesses
* High turnover rate of employees.
* They face criticism for reliance on temporary and part-
time workers as well as accusation in regards to violations of
the child labor laws.
* Not attractive for employees due to low pay rates and lack
of benefits.
* Despite being the worlds' largest retail company, Wal-Mart
operates in only a handful of countries outside of the United
States

Opportunities
* The constant incorporation of state of the art technology
gives the company a competitive edge.
* There are several potential international markets that the
company can target.
* Wal-Mart has the opportunity to use different strategies for
different markets, such as creating normal stores, super
centers, and neighborhood markets

Threats
* Wal-Mart is under the threat of heavy competition in both
local and international markets, due to the fact that they are
the number one company.
* The trends of stores that focus on one special areas of
expertise are now threatening Wal-Mart (such as Best Buy
for example).
* Political pressure and foreign laws can affect Wal-Marts
operations in other countries.

Social Media
. Their social media strategy seeks primarily to advertise the
products that they sell and their low prices, but also to
promote their services and motivate people to identify with
their brand.
. Rather than just showing what products they have, they try
to exemplify how their products can fit into the lives of their
customers by solving a need.

Political
. Wal-Mart has become a symbol of the American culture
and it will become a target for any political faction that
opposes the political views of the United States.
.This factor could severely limit the company’s' growth in
certain region of the world.

Economical
.Wal-Mart is always sensitive towards this aspect, their sales
model which depends on low margins of profit and a high
volume of sales, could alter relatively fast.
.In an economic surge their selling point of low prices would
be of less importance to customers, on the contrary, during
a time of recession/depression their goal of high volume of
sales would be threatened.
.As a result of the previously mentioned points, Wal-Mart
should conduct a thorough study before entering an
unbalanced economy.

Social
. Wal-Marts model was tailored to suit the American society
and their attitudes towards retail shopping.
. That mentality would inevitably clash with the attitudes of
clients in foreign countries fueled by social differences. As a
result, Wal-Mart would have to make changes to its model in
order to adapt to the requirements

Technological
. Wal-Mart has always been a leader in implementing and
integrating new technologies to improve its efficiency.
However, when venturing to other countries, those systems
are sometimes unusable.
. Change could take a different amount of time to reach
different countries, and companies would have to take that
into consideration before venturing into a new market. That
means that Wal-Marts growth would be limited to the
countries that can support those technologies.

Legal
. The legal factor that could affect organizations willing to
enter foreign markets is the different laws, and corporations
are forced to abide by those laws should they enter a foreign
market.
. This is a powerful force due to the various implications it
creates, companies could venture into other countries for the
sole purpose of taking advantage of certain laws in those
countries, for example, companies would usually go to a
developing country with a less developed legal systems, and
set operations to avoid more strict laws in their home
countries (Labor laws, environmental laws, safety laws).
. Wal-Mart has received criticism that it uses this loophole to
keep its prices low.

Environmental
. Wal-Mart has had an environmental issue before; they sold
furniture that was produced from using wood from a natural
reserve.
. They were heavily criticized and were eventually pushed
into dropping the product line completely. As a result of that
issue, their growth in that field was halted.

. Stars : Walmart Supercenters
. Question marks : Neighborhood markets
. Cash cows : Sams clubs international segments
. Dogs : Price first , Wild oast

�ݺ�ߣ

Walmart presentation

More Related Content

Walmart presentation