際際滷

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NEW TASTE OF SHOCHU




    DEC 2007
Shochu Positioning for N.A.
                 g




      DEC 2007
Shochu Water and Energy
Readthepaper. VitaminWatersoldforBillions.




              DEC 2007
RTD-Ready To Drink
        y




      DEC 2007
Shochu Tea
Women makeupHALFtheShochu marketinJapan.Why?BecauseofTEA.
IntheEightiesBartles &JamesWinecoolertookAmericaandyoung
   t e g t es a t es & Ja es       e coo e too      e ca a d you g
womenbySTORM.Soldin2literbottlesbythemillionsatevery711
Needsomethingbetweenafternoonbeerandafterworkdrink?TEA
Healthyandgreattastingperfectanytimeforanyone.

Whatisthenewlook?SHOCHUTEA


             DEC 2007
Current tea communication




     DEC 2007
NEW TASTE OF SHOCHU




DEC 2007
Shochu Wine
Thinkmusic.Thinkmovies. Thinkcool.Thesamewaypeoplesave
wine labelstheywanttosavethesememories.

Somethinglightandnewthisisforhomeandinnovativerestaurants
S    thi li ht d        thi i f h          di      ti      t     t
andcafes



             DEC 2007
DEC 2007
Shochu 1000YEN
Thisiscleanandpurelikehighpowerwater.10
This is clean and pure like high power water 10
percentalcoholmeanttodrinkstraightorwith
tea,sodaorwater.Thisisthedrinktobuy
whenyouarecelebratingwithalotofpeople
when you are celebrating with a lot of people

orjustwantto   PARTY

             DEC 2007
Shochu (traditional)
ForAmericanmarketmaintainJapanese communicationthrough
JapaneseMythandimage.ThisisforSushirestaurantandbar.

Somethingtoenjoyandtalkaboutwithfriends




            DEC 2007
FOR JAPAN




    DEC 2007
FOR AMERICA
            O M C




DEC 2007
Shochu (Scotch) 46%
       (      )
Imageisreservedclassic.
Somethingtosipandenjoy.
Specialmoments,expensive,status,pleasure
Special moments expensive status pleasure

Brandisreminiscentofgreatbooks,namesandplaces


            DEC 2007
DEC 2007
DEC 2007
Mr. Dostoevsky

 Artist Blood

  Oroonoko
        k




    DEC 2007

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