WASBO 2008
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Its a Flat, Fast, Creative World: Change or Die. Links (including presentation recording) can be found at http://del.icio.us/derrylyons/wasbo2008/
WASBO 2008
- 1. Welcome Its a Flat, Fast, Creative World: Change Or Die
- 2. Elluminate
- 3. Our journey today... Where we've been A Whole New Mind Seth Godin and New Marketing Change or Die Break / Video Change Strategies Kids! Wrap Up
- 4. 2006
- 5. The Offshoring Yo-Yo Manufacturing Technical Support
- 6. 油
- 7. 2007
- 8. 油
- 9. Case Study - KCDA
- 11. Revenge of the Right Brain Overseas Cheaper? Computer Do It Faster? In Demand?
- 12. Whos An Artist
- 13. The Power Of Stories Fact: The queen died and the king died Story: The queen died and the king died of a broken heart
- 14. 油
- 15. Seth Godin Salespeople and marketers used to yell at strangers. Now its about permission. Right Brain
- 16. Marketing
- 17. Permission
- 18. Viral
- 19. Every single interaction is an opportunity to do marketing, not a chance to cut costs.
- 21. 油
- 22. Change: 9:1
- 23. we resist change because it invalidates years of earlier behavior
- 24. people dont resist change, they resist being changed
- 25. Remember Only wet babies like change!
- 27. CHANGE OR DIE: 3 Case Studies Heart Patients Delancey House GM Plant / Nummi
- 28. RELATE Permission and trust Selling you that you have the ability to change
- 29. REPEAT Reinforcing good behavior Not as prone to falling off the wagon Diet vs. Lifestyle Change
- 30. REFRAME How things change: Every single interaction is an opportunity to do marketing, not a chance to cut costs. File sharing is not stealing
- 31. BREAK video to start us back
- 34. 油
- 35. Phones
- 36. Lifespan of Information On January 6, 2008, the Parade Magazine insert in the Sunday paper had a very nice article about Benazir Bhutto and how she might be America's best hope in Pakistan 10 days after she was assassinated. Nod to Karl Fisch
- 37. About Kids Digital Natives China/India 2 Million Minutes HOPE for our kids with right-brain
- 38. Digital Native Media Youtube average length is 5 minutes, average view time is 10 seconds or less. Kids dont e-mail, they text. Why? BFF
- 39. Gaming Chandlers story Runescape Whole New Mind ~ improved skills through simulation (right brain)
- 40. When Alternative Ed Goes Mainstream 80 FTE in SK Virtual Academy
- 41. 油
- 42. Rethinking School Tech Cell Phones EEEpc Google Apps Elluminate
- 43. Telework
- 44. tying it together Change is inevitable, and can be a good thing Change is accelerating and becoming more subtle Relating is SO important Repeat Reframe
- 45. thank you
Editor's Notes
- #2: Licensing creative commons?