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Delivered by
Social Media,
Instagram &
Social Ads
Workshops
1-Day Courses
14th, 21st & 28th November 2019
Boxworks, Waterford City, Ireland
Master The Art
Of Marketing
Get the latest insights, strategies and tactics to
take your marketing to the next level.
These highly practical courses will give you
knowledge and skills you can put into practice
right away, and with a small group size theres
plenty of time to ask all the questions you need,
specific to your business.
Delegates will learn from the worlds leading
brands and startups, dissecting what success
looks like and how we achieve it online.
willfrancis.com
Courses Overview
1. Social Media Marketing
The important platforms and how to
leverage them to build a brand, and drive
real results.
Which platforms & why
What to post, how and when
Beat the algorithms to get seen
Drive engagement and sales
Measure & learn what works
Customer service in social
Paid social media advertising
2. Instagram for Business
Learn how to market your company by
creating content that people want to see,
enjoy and share.
Learn from the top brands
Define your content strategy
Shoot and edit eye-catching photos
Do it all with just a smartphone
Get your content seen
Targeted advertising on Instagram
Turn engagement into sales
3. Social Media Advertising
Get the most out of today's most powerful
advertising platforms in this hands-on
masterclass.
Audience targeting
Create scroll-stopping ads
Write irresistible ad copy
Master remarketing
Split test for success
Sell with landing pages
Measure and optimise ads
Join me for any of these one-day courses, each one going deep into the strategies and tactics which will drive results for your
business. Gain the skills and knowledge you need to take your marketing to the next level in 2020 and beyond.
Book Now Book Now Book Now
willfrancis.com
Book Now
willfrancis.com
1. Social Media
In this dynamic and interactive one-day course we'll
look at the game-changing brands and influencers
shaping the future of social and put together our own
strategy for success.

From content planning and creation to platform
strategy and analytics this one-day workshop will
cover it all. Whether you're in the dark about how to
get started in social, or want to get the latest best
practice on advanced social advertising this course is
for anyone who's keen to level up in social media.
Thursday 17th October 2019, 9:30am - 5pm
Boxworks, Patrick Street, Waterford
Why do some businesses seem to thrive on Instagram,
while others just can't get their content seen? We'll
look at the best brands on the platform and uncover
in detail how they make it work for them.
You'll learn how to plan and produce content that
people actually want to see in their feed and
understand how the algorithm works.
We'll also take an in-depth look into promoting
content through influencers and paid advertising -
currently the most powerful ways to get your posts
seen by the people you want to turn into customers.
Thursday 21st November 2019, 9:30am - 5pm
Boxworks, Patrick Street, Waterford
willfrancis.com
2. Instagram
Book Now
Book Now
willfrancis.com
3. Social Advertising
Today, the most targeted and efficient way of reaching
prospective customers is through social media
advertising, on platforms like Facebook, Instagram,
Twitter and LinkedIn.
In this practical one-day course you'll get stuck into
creating sophisticated ad campaigns on these key
platforms, coming away from the day ready to run
your own paid social media.
We'll look at how to create irresistible ads through
eye-catching imagery and click-worthy copy. And we'll
take a deep dive into advanced audience types and
remarketing to make your ad spend drive real
business results.
Thursday 28th November 2019, 9:30am to 5pm
Boxworks, Patrick Street, Waterford
Your Tutor: Will Francis
Will has worked in digital and social media marketing for
two decades.
He trains, speaks and consults for some of the worlds
most loved brands, conferences and education providers.
Find out more at willfrancis.com
Key Facts
Ran a successful London ad agency for 8 years, with
global brands and high profile work
Editor of social network MySpace in the 00s, producing
a string of original content with stars and music artists
Regularly appears at conferences, in press, on TV and
radio to share his experience and expertise on media
Unique breadth of knowledge, from highly technical
through to business and commercial strategy
Known for delivering complex subject matter in
accessible, compelling and memorable ways
Previous Clients
Course Location
Well be at Boxworks, a workspace in
the heart of Waterford. This cutting
edge facility hosts some of the
regions most dynamic startups and
media companies.
In one of their private spaces well
have all the high-speed internet and
freshly ground coffee we need.
Lunch is courtesy of nearby Momo - a
consistently award-winning restaurant
who specialise in turning locally-
grown ingredients into tasty and
hearty dishes.
Lunch, coffee, refreshments and
premium stationery are all included in
the price of the courses.
willfrancis.com
Book online
or get in touch
Book your place here
Contact: Will Francis
+353 (0)89 4555 366 | will@willfrancis.com
London | Manchester | Waterford, Ireland

More Related Content

Waterford Social Media Courses - November 2019

  • 1. Delivered by Social Media, Instagram & Social Ads Workshops 1-Day Courses 14th, 21st & 28th November 2019 Boxworks, Waterford City, Ireland
  • 2. Master The Art Of Marketing Get the latest insights, strategies and tactics to take your marketing to the next level. These highly practical courses will give you knowledge and skills you can put into practice right away, and with a small group size theres plenty of time to ask all the questions you need, specific to your business. Delegates will learn from the worlds leading brands and startups, dissecting what success looks like and how we achieve it online. willfrancis.com
  • 3. Courses Overview 1. Social Media Marketing The important platforms and how to leverage them to build a brand, and drive real results. Which platforms & why What to post, how and when Beat the algorithms to get seen Drive engagement and sales Measure & learn what works Customer service in social Paid social media advertising 2. Instagram for Business Learn how to market your company by creating content that people want to see, enjoy and share. Learn from the top brands Define your content strategy Shoot and edit eye-catching photos Do it all with just a smartphone Get your content seen Targeted advertising on Instagram Turn engagement into sales 3. Social Media Advertising Get the most out of today's most powerful advertising platforms in this hands-on masterclass. Audience targeting Create scroll-stopping ads Write irresistible ad copy Master remarketing Split test for success Sell with landing pages Measure and optimise ads Join me for any of these one-day courses, each one going deep into the strategies and tactics which will drive results for your business. Gain the skills and knowledge you need to take your marketing to the next level in 2020 and beyond. Book Now Book Now Book Now willfrancis.com
  • 4. Book Now willfrancis.com 1. Social Media In this dynamic and interactive one-day course we'll look at the game-changing brands and influencers shaping the future of social and put together our own strategy for success. From content planning and creation to platform strategy and analytics this one-day workshop will cover it all. Whether you're in the dark about how to get started in social, or want to get the latest best practice on advanced social advertising this course is for anyone who's keen to level up in social media. Thursday 17th October 2019, 9:30am - 5pm Boxworks, Patrick Street, Waterford
  • 5. Why do some businesses seem to thrive on Instagram, while others just can't get their content seen? We'll look at the best brands on the platform and uncover in detail how they make it work for them. You'll learn how to plan and produce content that people actually want to see in their feed and understand how the algorithm works. We'll also take an in-depth look into promoting content through influencers and paid advertising - currently the most powerful ways to get your posts seen by the people you want to turn into customers. Thursday 21st November 2019, 9:30am - 5pm Boxworks, Patrick Street, Waterford willfrancis.com 2. Instagram Book Now
  • 6. Book Now willfrancis.com 3. Social Advertising Today, the most targeted and efficient way of reaching prospective customers is through social media advertising, on platforms like Facebook, Instagram, Twitter and LinkedIn. In this practical one-day course you'll get stuck into creating sophisticated ad campaigns on these key platforms, coming away from the day ready to run your own paid social media. We'll look at how to create irresistible ads through eye-catching imagery and click-worthy copy. And we'll take a deep dive into advanced audience types and remarketing to make your ad spend drive real business results. Thursday 28th November 2019, 9:30am to 5pm Boxworks, Patrick Street, Waterford
  • 7. Your Tutor: Will Francis Will has worked in digital and social media marketing for two decades. He trains, speaks and consults for some of the worlds most loved brands, conferences and education providers. Find out more at willfrancis.com Key Facts Ran a successful London ad agency for 8 years, with global brands and high profile work Editor of social network MySpace in the 00s, producing a string of original content with stars and music artists Regularly appears at conferences, in press, on TV and radio to share his experience and expertise on media Unique breadth of knowledge, from highly technical through to business and commercial strategy Known for delivering complex subject matter in accessible, compelling and memorable ways Previous Clients
  • 8. Course Location Well be at Boxworks, a workspace in the heart of Waterford. This cutting edge facility hosts some of the regions most dynamic startups and media companies. In one of their private spaces well have all the high-speed internet and freshly ground coffee we need. Lunch is courtesy of nearby Momo - a consistently award-winning restaurant who specialise in turning locally- grown ingredients into tasty and hearty dishes. Lunch, coffee, refreshments and premium stationery are all included in the price of the courses. willfrancis.com
  • 9. Book online or get in touch Book your place here Contact: Will Francis +353 (0)89 4555 366 | will@willfrancis.com London | Manchester | Waterford, Ireland