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Generics and Generic Pricing Charles Joynson
Topics to be covered Data Sources Price Decay Price Bounces Seasonality Generic Company Strategy Generic Data Exchange Rate Brand Equalisation Retail vs. Dispensing Forecasting Evergreening
Data Sources
Internet Suppliers Generic Manufacturers Wholesalers Ethical Manufacturers Importers Dispensing GPs Retail Pharmacy
Price Decay
Other Products
Price Bounces
Seasonality
Seasonality - Omeprazole Oct 02- Sep 06
Seasonality - Ciprofloxacin Jan 03 – Dec 05
Seasonality - Levothyroxine Oct 00-Sep 06
Seasonality - Atenolol Oct 00-Sep 06   Jan 01- Dec 05
Seasonality - Simvastatin Oct 03-Sep 06
Seasonality - Lisinopril Jan 01 – Dec 05
Generic Company Strategy
Generic Data
Exchange Rate
Brand Equalisation
Retail vs. Dispensing
Forecasting
How do companies forecast generic prices? Time Price Generic Launch
Some just react to market changes
Fitting trends to prices
But reality was different
Same Therapeutic Cat Same Therapeutic Category, But Different Decay Rates Selective Serotonin Re-Uptake Inhibitors
Same Market Value Same Value, But Different Decay Rates £450,000 - £550,000
Same molecule Same Molecule But No Uniformity Fluconazole Caps
Patterns   & Relationships £ ?  Generic Price Volume Market Share Value Brand Generic Spilt No of Manufacturers Reimbursement 
Statisticians found each product can be modelled
Multiple models were produced, one for each product
Each with its own formula
Statistical Models   2005, 2007 & 2008  Linear dynamic models One for ourselves and two for clients
Evergreening
Many Thanks

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Wave Data Key Generic Findings March 2010

Editor's Notes

  • #59: How do companies set or predict prices. What would you do?
  • #60: A guess could be based on a particular competitor, or a key supplier, or an average, but it is still at heart a guess
  • #61: Trend lines can be added to what data you have, but often more than one line can be fitted to the same trend, and if you only have a few months of post patent generic prices, many trends could be fitted to the same data – each one a guess.
  • #62: The price went up, as it was following a hidden pattern, not immediately obvious to the uninformed
  • #63: Trend lines can be added to what data you have, but often more than one line can be fitted to the same trend, and if you only have a few months of post patent generic prices, many trends could be fitted to the same data – each one a guess.
  • #64: Trend lines can be added to what data you have, but often more than one line can be fitted to the same trend, and if you only have a few months of post patent generic prices, many trends could be fitted to the same data – each one a guess.
  • #65: But sometimes they don't
  • #67: Each could be connected with the underlying factors
  • #68: Even the rises in price due to availability and price could be predicted
  • #69: Even the rises in price due to availability and price could be predicted
  • #70: The range of decline curves possible is very wide