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Offline
A heretical view on web analytics
Waw 2014 01_15
online...
forget online...
get
get offline...
Waw 2014 01_15
the big picture
250"

200"

150"

100"

50"

0"

Online sales
250"

200"

150"

100"

50"

0"

Online sales

Offline sales
250"

200"

150"

100"

50"

0"

Online share of total sales
stop reporting
start analyzing
250"

Logistics not working ?
200"

No after sales support ?
150"

Website conversion rates ?
100"

50"

0"
touch points
Waw 2014 01_15
why they matter
100"

80"

60"

40"

20"

0"

NPS
100"

New"check/
out"wizard"
80"

60"

40"

20"

0"

NPS
100"

New"check/
out"wizard"
80"

60"

Op:mized"
product"
page"design"

40"

20"

0"

NPS
100"

New"check/
out"wizard"
80"

Panik"

60"

Op:mized"
product"
page"design"

40"

20"

0"

NPS
100"

80"

60"

40"

20"

0"

NPS
100"

80"

60"

40"

20"

0"

NPS

Positive sentiment

Negative sentiment
Page views
Average time on site
Online sales
Browser distribution
CPC

who cares about
put it in context
Big data
Business intelligence
Data analytics

get offline
Thanks
Kim Berk Damsgaard, Digital Director

Pravda A/S
Fredens Torv 8
8000 rhus

T: 86 13 88 77
M: 20 73 96 81
E: kd@pravdadigital.dk
Ad

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