WAW Cape Town Deck
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The document discusses setting up analytics tracking across multiple domains and profiles. It provides code for setting up a double tracker with two Google Analytics accounts to track the same pages and domains separately. It also covers setting the domain name and enabling cross-domain linking to allow cookies and parameters to pass across different subdomains.
![Tracking code
<script type="text/javascript">
var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-4753136-1']);
_gaq.push(['_trackPageview']);
(function() {
var ga = document.createElement('script'); ga.type = 'text/
javascript'; ga.async = true;
ga.src = /slideshow/waw-cape-town-deck/9660142/(& == document.location.protocol ? 'https://
ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(ga, s);
})();
</script>](https://image.slidesharecdn.com/wawcptdeck-111012093229-phpapp01/85/WAW-Cape-Town-Deck-12-320.jpg)
![var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-4753136-1']);
_gaq.push(['_trackPageview']);](https://image.slidesharecdn.com/wawcptdeck-111012093229-phpapp01/85/WAW-Cape-Town-Deck-13-320.jpg)
![Asynchronous ¡ª an array
var _gaq = _gaq || [];
_gaq.push(
['_setAccount', 'UA-4753136-1¡¯],
['_trackPageview']
);](https://image.slidesharecdn.com/wawcptdeck-111012093229-phpapp01/85/WAW-Cape-Town-Deck-14-320.jpg)
![Standard customisations
var _gaq = _gaq || [];
_gaq.push(
['_setAccount', 'UA-4753136-1¡¯],
['_trackPageview']
['_trackPageLoadTime'],
['_setAllowAnchor', true ]
);](https://image.slidesharecdn.com/wawcptdeck-111012093229-phpapp01/85/WAW-Cape-Town-Deck-15-320.jpg)
![Standard customisations
var _gaq = _gaq || [];
_gaq.push(
['_setAccount', 'UA-4753136-1¡¯],
['_trackPageview'] PAGESPEED
?REPORTING
?
['_trackPageLoadTime'],
['_setAllowAnchor', true ]
);
CAMPAIGN
?TRACKING
?](https://image.slidesharecdn.com/wawcptdeck-111012093229-phpapp01/85/WAW-Cape-Town-Deck-16-320.jpg)
![Double tracker - basic
var _gaq = _gaq || [];
_gaq.push(
['_setAccount', 'UA-4753136-1¡¯],
['_trackPageview']
['t2._setAccount', 'UA-12352734-1¡¯],
['t2._trackPageview']
);](https://image.slidesharecdn.com/wawcptdeck-111012093229-phpapp01/85/WAW-Cape-Town-Deck-17-320.jpg)
![Double tracker - basic
var _gaq = _gaq || [];
_gaq.push(
['_setAccount', 'UA-26225633-1¡¯],
['_trackPageview']
['t2._setAccount', 'UA-12352734-1¡¯],
['t2._trackPageview']
);
t2
?¨C
?iden8?es
?my
?second
?
account
?/
?pro?le
?](https://image.slidesharecdn.com/wawcptdeck-111012093229-phpapp01/85/WAW-Cape-Town-Deck-18-320.jpg)
![Double tracker + customisations
var _gaq = _gaq || [];
_gaq.push(
['_setAccount', 'UA-26225633-1¡¯],
['_trackPageview']
['_trackPageLoadTime'],
['_setAllowAnchor', true ]
['t2._setAccount', 'UA-12352734-1¡¯],
['t2._trackPageview']
['t2._trackPageLoadTime'],
['t2._setAllowAnchor', true ]
);](https://image.slidesharecdn.com/wawcptdeck-111012093229-phpapp01/85/WAW-Cape-Town-Deck-19-320.jpg)
![Standard cross domain tracking
var _gaq = _gaq || [];
_gaq.push(
['_setAccount', 'UA-4753136-1¡¯],
['_setDomainName', 'quirk.biz'],
['_setAllowLinker', true],
['_trackPageview']
);
<a href="www.gottaquirk.com"
onclick="_gaq.push(['_link',
'www.gottaquirk.com']); return false;">View
our blog</a>](https://image.slidesharecdn.com/wawcptdeck-111012093229-phpapp01/85/WAW-Cape-Town-Deck-21-320.jpg)
![Standard cross domain tracking
var _gaq = _gaq || [];
_gaq.push(
['_setAccount', 'UA-4753136-1¡¯], Rewrites
?the
?domain
?
hash
?value
?so
?I
?can
?
['_setDomainName', 'quirk.biz'], access
?cookies
?across
?
['_setAllowLinker', true], domains.
?
['_trackPageview']
Lets
?me
?pass
?my
?
); cookie
?parameters
?as
?
I
?cross
?domains.
?
<a href="www.gottaquirk.com"
onclick="_gaq.push(['_link',
'www.gottaquirk.com']); return false;">View
our blog</a>](https://image.slidesharecdn.com/wawcptdeck-111012093229-phpapp01/85/WAW-Cape-Town-Deck-22-320.jpg)
![Putting it all together
var _gaq = _gaq || [];
_gaq.push(
['_setAccount', 'UA-26225633-1¡¯],
['_setDomainName', 'quirk.biz'],
['_setAllowLinker', true],
['_trackPageview']
['_trackPageLoadTime'],
['_setAllowAnchor', true ]
['t2._setAccount', 'UA-12352734-1¡¯],
['t2._setDomainName', 'quirk.biz'],
['t2._setAllowLinker', true],
['t2._trackPageview']
['t2._trackPageLoadTime'],
['t2._setAllowAnchor', true ]
);](https://image.slidesharecdn.com/wawcptdeck-111012093229-phpapp01/85/WAW-Cape-Town-Deck-23-320.jpg)
WAW Cape Town Deck
- 1. #wawCPT a challenging tracking solution @blakey
- 2. #firstworldproblems #developingeconomy Client: ¡°Tell me how my Web analyst: ¡°Do you billboard / TVC / think we might get homepage takeover is analytics tracking on driving search and your shopping cart sales.¡± pages?¡± > Exciting challenges > Surely we should be winning? We can so easily offer value!
- 3. So, why aren¡¯t we rocking it?
- 4. A challenge
- 5. Quirk.biz ? Quirk.co.za ? Go.aQuirk.com ?
- 6. Quirk.biz ? Quirk.co.za ? Go.aQuirk.com ? Quirk ?GLOBAL ?
- 7. Quirk.biz ? Quirk.co.za ? Go.aQuirk.com ? Two ? repor8ng ? pro?les ?¨C ? double ? Quirk ?GLOBAL ? tracker ?
- 8. Quirk.biz ? Quirk.co.za ? Go.aQuirk.com ? Two ? repor8ng ? pro?les ?¨C ? double ? Quirk ?GLOBAL ? tracker ? Crossing ?domains ?¨C ?cross ?domain ?tracking ?
- 10. Helping us on the way ?? Google Code Documentation: http://code.google.com/apis/analytics/docs/ tracking/home.html ?? Lunametrics: http://www.lunametrics.com/blog ?? GACP forum @jeanduplessis ?
- 11. A solution
- 12. Tracking code <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-4753136-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/ javascript'; ga.async = true; ga.src = /slideshow/waw-cape-town-deck/9660142/(& == document.location.protocol ? 'https:// ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>
- 13. var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-4753136-1']); _gaq.push(['_trackPageview']);
- 14. Asynchronous ¡ª an array var _gaq = _gaq || []; _gaq.push( ['_setAccount', 'UA-4753136-1¡¯], ['_trackPageview'] );
- 15. Standard customisations var _gaq = _gaq || []; _gaq.push( ['_setAccount', 'UA-4753136-1¡¯], ['_trackPageview'] ['_trackPageLoadTime'], ['_setAllowAnchor', true ] );
- 16. Standard customisations var _gaq = _gaq || []; _gaq.push( ['_setAccount', 'UA-4753136-1¡¯], ['_trackPageview'] PAGESPEED ?REPORTING ? ['_trackPageLoadTime'], ['_setAllowAnchor', true ] ); CAMPAIGN ?TRACKING ?
- 17. Double tracker - basic var _gaq = _gaq || []; _gaq.push( ['_setAccount', 'UA-4753136-1¡¯], ['_trackPageview'] ['t2._setAccount', 'UA-12352734-1¡¯], ['t2._trackPageview'] );
- 18. Double tracker - basic var _gaq = _gaq || []; _gaq.push( ['_setAccount', 'UA-26225633-1¡¯], ['_trackPageview'] ['t2._setAccount', 'UA-12352734-1¡¯], ['t2._trackPageview'] ); t2 ?¨C ?iden8?es ?my ?second ? account ?/ ?pro?le ?
- 19. Double tracker + customisations var _gaq = _gaq || []; _gaq.push( ['_setAccount', 'UA-26225633-1¡¯], ['_trackPageview'] ['_trackPageLoadTime'], ['_setAllowAnchor', true ] ['t2._setAccount', 'UA-12352734-1¡¯], ['t2._trackPageview'] ['t2._trackPageLoadTime'], ['t2._setAllowAnchor', true ] );
- 20. Erm, the cross domain thing
- 21. Standard cross domain tracking var _gaq = _gaq || []; _gaq.push( ['_setAccount', 'UA-4753136-1¡¯], ['_setDomainName', 'quirk.biz'], ['_setAllowLinker', true], ['_trackPageview'] ); <a href="www.gottaquirk.com" onclick="_gaq.push(['_link', 'www.gottaquirk.com']); return false;">View our blog</a>
- 22. Standard cross domain tracking var _gaq = _gaq || []; _gaq.push( ['_setAccount', 'UA-4753136-1¡¯], Rewrites ?the ?domain ? hash ?value ?so ?I ?can ? ['_setDomainName', 'quirk.biz'], access ?cookies ?across ? ['_setAllowLinker', true], domains. ? ['_trackPageview'] Lets ?me ?pass ?my ? ); cookie ?parameters ?as ? I ?cross ?domains. ? <a href="www.gottaquirk.com" onclick="_gaq.push(['_link', 'www.gottaquirk.com']); return false;">View our blog</a>
- 23. Putting it all together var _gaq = _gaq || []; _gaq.push( ['_setAccount', 'UA-26225633-1¡¯], ['_setDomainName', 'quirk.biz'], ['_setAllowLinker', true], ['_trackPageview'] ['_trackPageLoadTime'], ['_setAllowAnchor', true ] ['t2._setAccount', 'UA-12352734-1¡¯], ['t2._setDomainName', 'quirk.biz'], ['t2._setAllowLinker', true], ['t2._trackPageview'] ['t2._trackPageLoadTime'], ['t2._setAllowAnchor', true ] );