Wayfinding In Hillsborough

Feb 5, 2008Download as PPT, PDF0 likes411 views

Wayfinding refers to a system of signs and directional indicators that help people navigate to their destinations. The document discusses wayfinding systems and why they are important for local businesses and visitors. It provides examples of wayfinding signage and outlines Hillsborough's plan to develop a wayfinding signage system, including assembling a task force to craft a signage plan over the course of 7 monthly meetings from March to October. The plan will address the vision, sign functions, locations, designs, guidelines, financing, and implementation of a wayfinding system.

Wayfinding in Hillsborough What is it? How does it work? Why is it important? What can it look like? What are we doing about it?

Wayfinding – What is it? A system of signs and directional indicators that help people find where they want to go. Wikipedia: “ encompasses all of the ways in which people and animals orient themselves in physical space and navigate from place to place.” “ also refers to the set of architectural and/or design elements that aid orientation.” H

Wayfinding – How does it work? Signage starts general and become more specific as you reach your intended location. Exit Markers - simple Welcome Sign - decorative District Sign – establishes cue Trailblazer - directional Pedestrian scale – lots of information Parking & destination signs

Wayfinding Example You are on the interstate and are ready to stop for the night and need lodging. Step 1 – You look for a blue sign indicating lodging.

Step 2 At the bottom of the ramp, you turn in the direction of the hotel you’ve chosen and note the travel distance

Step 3 As you approach the hotel, you see the final directional sign

Wayfinding – Why is it important? Why is wayfinding important to local businesses? Visibility Wayfinding systems help breakdown a complex environment into smaller pieces, by establishing district identities, so those who are unfamilar with an area have clues It helps make your paid advertising more effective It shows visitors that we are “ready for them” What’s more challenging on vacation than finding your way? What’s better on vacation than finding a cool event you didn’t know was happening? Recommended by the Jennings Study & Churton Street Plan

What can it look like? - Raleigh Downtown Builds on the City of Oaks theme For downtown only Directs drivers and pedestrians to parking, government buildings, and public destinations

What can it look like? - Orlando Downtown Arts District Public Parking

What can it look like? Across the Country

Wayfinding – What are we doing? Beginning in March, we will assemble a task force to work with Planning Staff to develop a sign plan We need volunteers from the business community to serve on a short term planning team We expect about 7 meetings of the committee, roughly monthly, with longer between the 6 & 7 to allow time for working with a graphic designer

Hillsborough Plan Schedule, cont Meeting 5 – July – Design Guidelines What are the criteria for the signs in terms of materials and colors At this point we can look for design professionals to polish our plan Meeting 6 – August – Financing & Implementation Plans Options to fund these signs and a schedule for installation Meeting 7 – September/October – Draft Plan The Committee’s work is released to the public for formal review and acceptance

Interested? This plan is a project of the Hillsborough Tourism Board, but we need community volunteers to help craft the plan. If you are interested in helping, please leave a business card or otherwise contact the Planning Department staff.

This document provides guidelines for evaluating the design of physical environments, signs, maps, and queues to support navigation and wayfinding. It discusses guidelines related to path design, sign design, map design, and considerations for individuals with disabilities. The key guidelines are to provide clear and consistent information through elements like unique locations, differentiated regions, landmarks, limited navigation options, and clear line of sight. Signs, maps, and other elements should be simple, clear, legible and only provide relevant information.

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In an era defined by Consulting 5.0, boutique consulting firms—positioned in the Blue Ocean—face both unprecedented opportunities and critical challenges. Their strengths lie in specialization, agility, and client-centricity, making them key players in delivering high-value, tailored insights. However, limited scale, regulatory constraints, and rising AI-driven competition present significant barriers to growth. This SWOT analysis explores the internal and external forces shaping the future of boutique consultancies. Unlike Black Ocean firms, which grapple with the innovator’s dilemma, boutiques have the advantage of flexibility and speed—but to fully harness Consulting 5.0, they must form strategic alliances with tech firms, PE-backed networks, and expert collectives. Key Insights: ✅ Strengths: Agility, deep expertise, and productized offerings ⚠️ Weaknesses: Brand visibility, reliance on key personnel 🚀 Opportunities: AI, Web3, and strategic partnerships ⛔ Threats: Automation, price competition, regulatory challenges Strategic Imperatives for Boutique Firms: 📌 Leverage AI & emerging tech to augment consulting services 📌 Build strategic alliances to access resources & scale solutions 📌 Strengthen regulatory & compliance expertise to compete in high-value markets 📌 Shift from transactional to long-term partnerships for client retention As Consulting 5.0 reshapes the industry, boutique consultancies must act now to differentiate themselves and secure their future in a rapidly evolving landscape. 💡 What do you think? Can boutique firms unlock Consulting 5.0 before Black Ocean giants do?

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🔹 SWOT Analysis: Boutique Consulting Firms in 2025 🔹Alexander Simon

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Wayfinding In Hillsborough

1. Wayfinding in Hillsborough What is it? How does it work? Why is it important? What can it look like? What are we doing about it?

2. Wayfinding – What is it? A system of signs and directional indicators that help people find where they want to go. Wikipedia: “ encompasses all of the ways in which people and animals orient themselves in physical space and navigate from place to place.” “ also refers to the set of architectural and/or design elements that aid orientation.” H

3. Wayfinding – How does it work? Signage starts general and become more specific as you reach your intended location. Exit Markers - simple Welcome Sign - decorative District Sign – establishes cue Trailblazer - directional Pedestrian scale – lots of information Parking & destination signs

4. Wayfinding Example You are on the interstate and are ready to stop for the night and need lodging. Step 1 – You look for a blue sign indicating lodging.

5. Wayfinding Example You are on the interstate and are ready to stop for the night and need lodging. Step 1 – You look for a blue sign indicating lodging.

6. Step 2 At the bottom of the ramp, you turn in the direction of the hotel you’ve chosen and note the travel distance

7. Step 2 At the bottom of the ramp, you turn in the direction of the hotel you’ve chosen and note the travel distance

8. Step 3 As you approach the hotel, you see the final directional sign

9. Step 3 As you approach the hotel, you see the final directional sign

10. Wayfinding – Why is it important? Why is wayfinding important to local businesses? Visibility Wayfinding systems help breakdown a complex environment into smaller pieces, by establishing district identities, so those who are unfamilar with an area have clues It helps make your paid advertising more effective It shows visitors that we are “ready for them” What’s more challenging on vacation than finding your way? What’s better on vacation than finding a cool event you didn’t know was happening? Recommended by the Jennings Study & Churton Street Plan

11. What can it look like? - Raleigh Downtown Builds on the City of Oaks theme For downtown only Directs drivers and pedestrians to parking, government buildings, and public destinations

12. What can it look like? - Orlando Downtown Arts District Public Parking

13. What can it look like? Across the Country

14. Wayfinding – What are we doing? Beginning in March, we will assemble a task force to work with Planning Staff to develop a sign plan We need volunteers from the business community to serve on a short term planning team We expect about 7 meetings of the committee, roughly monthly, with longer between the 6 & 7 to allow time for working with a graphic designer

15. Hillsborough Plan Schedule Meeting 1 – March – Vision Review existing plans to craft a vision or purpose for the sign plan and program Meeting 2 – April – Sign Functions Wayfinding relies on a hierarchy of signs and messages, these need to be customized for Hillsborough Meeting 3 – May – Sign Locations We know it’s all about location Meeting 4 – June – Design Concepts What theme, design or logo do we want to use More than one option is desirable until the plan is finalized

16. Hillsborough Plan Schedule, cont Meeting 5 – July – Design Guidelines What are the criteria for the signs in terms of materials and colors At this point we can look for design professionals to polish our plan Meeting 6 – August – Financing & Implementation Plans Options to fund these signs and a schedule for installation Meeting 7 – September/October – Draft Plan The Committee’s work is released to the public for formal review and acceptance

17. Interested? This plan is a project of the Hillsborough Tourism Board, but we need community volunteers to help craft the plan. If you are interested in helping, please leave a business card or otherwise contact the Planning Department staff.

Editor's Notes

#2: The Jennings Report talked about it The Churton and Cornelius St plans talked about it Everyone is talking about wayfinding We are getting to move beyond talking and get to the “doing”