On-line Video to Promote your Brand by Filipe Jose Carvalho
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Online video can be used to promote wine brands. The presenter argues that online video about wine needs to discover regions, identify grapes, uncover the winemaking process, and help viewers understand wine styles, varieties, tasting techniques, and trivia. It should pay attention to the people, families, and places involved in wine and unveil the history and creators of winemaking. The goal is to make viewers feel something rather than just remember facts.
On-line Video to Promote your Brand by Filipe Jose Carvalho
- 1. ONLINE VIDEO TO PROMOTE YOUR BRAND Wine Business Innovation Summit | Brussels | 19.01.20123 Filipe José Carvalho www.dourospirit.com +351 931112932 | fjcarvalho@gmail.com | Fb + Tw @fjcarvalho
- 2. How many audience members hate when they are asked a question by the presenter?
- 3. DIFFERENT
- 4. Ideas Countries Continents Origins DIFFERENT POV Perspectives Languages Ages
- 8. How many audience members STILL hate when they are asked a question by the presenter?
- 9. DIFFERENT
- 10. Wine Regions Countries Terroir Rd/Wh/Spk/Ftf/… DIFFERENT NW / OW Vintages Consumers Grape Varieties Techniques
- 12. DIFFERENT PEOPLE
- 13. DIFFERENT WINE
- 15. Clint Eastwood = Tarantino? JC Van Damme = Bruce Lee? Kim Clijsters = Serena Williams? Smurfs = Tintin? Eddy Merckx = L. Amstrong?
- 16. Dom Perignon = Cava? Bordeaux = Napa Valley? Port Wine = Tokaj? French Oak = American Oak? NW = OW?
- 18. DIFFERENT PEOPLE
- 19. DIFFERENT WINE
- 21. What must we do? - discover the regions - identify the grapes - uncover the process - taste the wine
- 22. UNDERSTAND! - the style - varieties - tasting tricks - trivia
- 23. UNDERSTAND! - technical insights - how to order - how to serve
- 24. PAY ATTENTION TO - the PEOPLE - the FAMILIES - the PLACES
- 25. DO IT! -UNVEIL THE HISTORY OF WINEMAKING! - UNCOVER THE CREATORS!
- 26. People may not remember exactly what you did, or what you said, but they will always remember how you made them feel.
- 28. ONLINE VIDEO TO PROMOTE YOUR BRAND Wine Business Innovation Summit | Brussels | 19.01.20123 Filipe José Carvalho www.dourospirit.com +351 931112932 | fjcarvalho@gmail.com | Fb + Tw @fjcarvalho