際際滷

際際滷Share a Scribd company logo

More (Mis)adventures in Non-profit Web Design

Download as PPTX, PDF
Melodie Laylor
Melodie Laylor

This document discusses best practices for designing websites for non-profits. It recommends using WordPress due to its free and flexible features. Specifically, it suggests that non-profits prioritize content, blogging, and making donations easy on their sites. It also provides examples of plugins, themes, and other resources that can help non-profits connect with supporters and achieve their missions through effective websites.

1 of 33
PRESENTED BY MELODIE LAYLOR WORDCAMP RALEIGH NOVEMBER 8 , 2 0 1 4 MORE (MIS)ADVENTURES IN NON-PROF I T WEB DESIGN
F IRST , A STORY
WHAT I 'VE LEARNED ABOUT NON - PROF I TS Little to no budget for website design and maintenance Likely NO budget for web development YET, they need a LOT out of their websites
WHAT I 'VE LEARNED ABOUT NON - PROF I TS content, Content, CONTENT Frequent updates
WHAT I 'VE LEARNED ABOUT NON - PROF I TS Need to connect with their audience and (potential) supporters on a frequent basis in various ways: BLOG Mailing list Social Media Did I say BLOG?
WHAT I 'VE LEARNED ABOUT NON-PROF I TS Need to get attention
WHAT I 'VE LEARNED ABOUT NON-PROF I TS And, most important of all ACCEPT DONATIONS ONLINE and make giving EASY
YOUR TAKEAWAYS You spend money or you spend time - either way, you will reap the reward of what you sow
YOUR TAKEAWAYS An NPO is still a business - it has to make money to fulfill its mission
YOUR TAKEAWAYS Your website is not optional and must be made a priority
WHY WORDPRESS FOR NON - PROF I TS? The best things in life are FREE DIY content publishing A web platform which easily facilitates connecting with supporters in multiple ways Widely used (23% of web sites), support easy to find
NON-PROF I TS POWERED BY WORDPRESS
WORDPRESS SHOWCASE http://www.wordpress.org/showcase/tag/non-profit
CASE STUDY: CURE INTERNAT IONAL
WHY LOOK AT CURE.ORG? They do so many things right In WordPress showcase
CURE.ORG They state their mission clear and in detail - you see everything theyre about They BLOG frequently Attention-grabbing photos Tell real stories of those they help
CURE Calls to action - Donate Now, Get Involved, Join Us, Follow Updates Very active in social media
CURE.ORG Custom apps/plugins - CUREkids live updates Personal Fundraiser plugin in repository: http://www.wordpress.org/extend/plugins/personal-fundraiser
RESOURCES FOR NON-PROF I T WEBMASTERS
PLUGINS Jetpack A kitchen sink plugin of plugins http://jetpack.me/
PLUGINS Yoast SEO Contact Form 7 Gravity Forms (premium) - Business and Dev licenses comes with mailing list/autoresponder addons, Dev license comes with PayPal and Stripe addons
PLUGINS Shareaholic - social sharing Social Icons Widget by Dan Nisbet Subscribe2 - email notification of blog updates
PLUGINS Blubrry Powerpress - ultimate podcasting/vodcasting plugin, includes iTunes support Sermon Browser - podcasting/vodcasting for churches
PLUGINS - FUNDRAISING Gravity Forms w/PayPal, Stripe or Authorize.net addons (Dev license) PayPal Donations by Johan Steen Personal Fundraiser - for Crowdfunding - allows fans to create their own fundraisers on your behalf, shows goals and progress bar
NEWSLET TER/MAI L ING L IST MailChimp, MailChimp, MailChimp User-friendly interface Integrates with virtually everything Free for up to 2,000 subscribers, 12,000 e-mails per month Monthly or pay-as-you-go beyond that
NEWSLET TER/MAI L ING L IST MailChimp, MailChimp, MailChimp MailChimp for WordPress - Danny Van Kooten Genesis eNews Extended (must have Genesis framework) OptinMonster (premium) - Popup subscription forms, lead generation SumoMe (freemium) - Popups or sliding subscription forms
THEMES I personally recommend Genesis Framework by StudioPress My favorite child theme: Outreach Web Savvy Marketing - 3rd party Genesis child themes Patricia - charities Christian - churches
MY REAL WORLD EXAMPLES
WEB HOST ING Dreamhost - offers free hosting account for 501(c)(3) organizations http://wiki.dreamhost.com/Non-profit_Discount YMMV - mixed reviews on shared hosting
WEB HOST ING Site5 shared, VPS, Cloud VPS SiteGround shared, GoGeek (managed) Dreamhost - DreamPress WP managed hosting (on VPS) $19.95/mo
OTHER RESOURCES TechSoup - http://www.techsoup.org - where non-profits can request technology donations (both products and services) from participating corporate partners or receive discounts grassroots.org - Free resources to help charities
A L I T T LE ABOUT ME From Hampton, VA Owner of PajamaWeb Co-organizer of WordPress Hampton Roads Meetup
CONNECT WI TH MELODIE

More Related Content

More (Mis)adventures in Non-profit Web Design

  • 1. PRESENTED BY MELODIE LAYLOR WORDCAMP RALEIGH NOVEMBER 8 , 2 0 1 4 MORE (MIS)ADVENTURES IN NON-PROF I T WEB DESIGN
  • 2. F IRST , A STORY
  • 3. WHAT I 'VE LEARNED ABOUT NON - PROF I TS Little to no budget for website design and maintenance Likely NO budget for web development YET, they need a LOT out of their websites
  • 4. WHAT I 'VE LEARNED ABOUT NON - PROF I TS content, Content, CONTENT Frequent updates
  • 5. WHAT I 'VE LEARNED ABOUT NON - PROF I TS Need to connect with their audience and (potential) supporters on a frequent basis in various ways: BLOG Mailing list Social Media Did I say BLOG?
  • 6. WHAT I 'VE LEARNED ABOUT NON-PROF I TS Need to get attention
  • 7. WHAT I 'VE LEARNED ABOUT NON-PROF I TS And, most important of all ACCEPT DONATIONS ONLINE and make giving EASY
  • 8. YOUR TAKEAWAYS You spend money or you spend time - either way, you will reap the reward of what you sow
  • 9. YOUR TAKEAWAYS An NPO is still a business - it has to make money to fulfill its mission
  • 10. YOUR TAKEAWAYS Your website is not optional and must be made a priority
  • 11. WHY WORDPRESS FOR NON - PROF I TS? The best things in life are FREE DIY content publishing A web platform which easily facilitates connecting with supporters in multiple ways Widely used (23% of web sites), support easy to find
  • 12. NON-PROF I TS POWERED BY WORDPRESS
  • 13. WORDPRESS SHOWCASE http://www.wordpress.org/showcase/tag/non-profit
  • 14. CASE STUDY: CURE INTERNAT IONAL
  • 15. WHY LOOK AT CURE.ORG? They do so many things right In WordPress showcase
  • 16. CURE.ORG They state their mission clear and in detail - you see everything theyre about They BLOG frequently Attention-grabbing photos Tell real stories of those they help
  • 17. CURE Calls to action - Donate Now, Get Involved, Join Us, Follow Updates Very active in social media
  • 18. CURE.ORG Custom apps/plugins - CUREkids live updates Personal Fundraiser plugin in repository: http://www.wordpress.org/extend/plugins/personal-fundraiser
  • 19. RESOURCES FOR NON-PROF I T WEBMASTERS
  • 20. PLUGINS Jetpack A kitchen sink plugin of plugins http://jetpack.me/
  • 21. PLUGINS Yoast SEO Contact Form 7 Gravity Forms (premium) - Business and Dev licenses comes with mailing list/autoresponder addons, Dev license comes with PayPal and Stripe addons
  • 22. PLUGINS Shareaholic - social sharing Social Icons Widget by Dan Nisbet Subscribe2 - email notification of blog updates
  • 23. PLUGINS Blubrry Powerpress - ultimate podcasting/vodcasting plugin, includes iTunes support Sermon Browser - podcasting/vodcasting for churches
  • 24. PLUGINS - FUNDRAISING Gravity Forms w/PayPal, Stripe or Authorize.net addons (Dev license) PayPal Donations by Johan Steen Personal Fundraiser - for Crowdfunding - allows fans to create their own fundraisers on your behalf, shows goals and progress bar
  • 25. NEWSLET TER/MAI L ING L IST MailChimp, MailChimp, MailChimp User-friendly interface Integrates with virtually everything Free for up to 2,000 subscribers, 12,000 e-mails per month Monthly or pay-as-you-go beyond that
  • 26. NEWSLET TER/MAI L ING L IST MailChimp, MailChimp, MailChimp MailChimp for WordPress - Danny Van Kooten Genesis eNews Extended (must have Genesis framework) OptinMonster (premium) - Popup subscription forms, lead generation SumoMe (freemium) - Popups or sliding subscription forms
  • 27. THEMES I personally recommend Genesis Framework by StudioPress My favorite child theme: Outreach Web Savvy Marketing - 3rd party Genesis child themes Patricia - charities Christian - churches
  • 28. MY REAL WORLD EXAMPLES
  • 29. WEB HOST ING Dreamhost - offers free hosting account for 501(c)(3) organizations http://wiki.dreamhost.com/Non-profit_Discount YMMV - mixed reviews on shared hosting
  • 30. WEB HOST ING Site5 shared, VPS, Cloud VPS SiteGround shared, GoGeek (managed) Dreamhost - DreamPress WP managed hosting (on VPS) $19.95/mo
  • 31. OTHER RESOURCES TechSoup - http://www.techsoup.org - where non-profits can request technology donations (both products and services) from participating corporate partners or receive discounts grassroots.org - Free resources to help charities
  • 32. A L I T T LE ABOUT ME From Hampton, VA Owner of PajamaWeb Co-organizer of WordPress Hampton Roads Meetup
  • 33. CONNECT WI TH MELODIE