Here are some tips to help drive user adoption of a new CRM system so that the organization can realize the full benefits of its investment: Promote the value and benefits of the system to employees by showing how it can help their day-to-day work. Involve key teams early in the implementation process so they feel invested in the system. Create internal "champions" who receive detailed training and can then train other employees, reducing training costs. Have ongoing check-ups and feedback systems to ensure the CRM system continues to meet the evolving needs of the business over time.
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Wdx user adoption guide
1. CRM systemshelptoprovide agreatnumberof benefitstobusinessesbutoftenthe mostdifficult
phase of a CRMimplementationissuccessfuluseradoption.
You can have the bestproduct on the market,customisedtoexactlymeetyourorganisations needs,
withoutsuccessful useradoption,youremployeesmissoutonfunctionalitythatwouldmake their
worklife easier,improve theireffectivenessandhelpthemofferclientsandprospective Clientsa
betterexperience.
Here are some pointerstohelp youdrive youruseradoption,soyoucan realise yourorganisations
investment:
Have an adoptionstrategy
AskWhy youwanteda WDX system?There shouldbe aclearreasonwhypurchasedWDX,by
understandingobjectives,youcanensure theyare achieved.
Promote the value andbenefits
While WDXhelpsclientrelationships,italsoisa huge helpforstaff.Whatbetterway to getyour
staff usingthe systemthembyshowingthemhow itwill helptheirday-to-daylives?Thiscouldbe
showingthemhowtheycan save time,save effortorremove tedioustasksfromtheirjobrole soyou
shouldshowthemwhattheygainfromusingCRM.
Involve keyteamsearly
Lots of people canresistchange and especiallyunexpectedchange.Byinvolvingkeyteamsandkey
contacts earlytheyhave longertoprepare forthe switch.Aswell ashelpingthemadjust,italso
ensurestheyre involvedinthe processandwill make themfeel more investedinthe systemwhich
will boostCRMacceptance.
Create champions
Havinga go-tointernal contactmeansthatstaff can easilyaccessaknowledgable resourcewhen
neededhelpingincrease engagementwhilereducingcosts.Asthe CRMchampionwill be an
employeetheywillhave agreatunderstandingof yourbusinessandcancombine thiswiththeir
CRM knowledgetobecome agreatCRM driverforyour business.
Get the righttraining
Trainingisvital whenadoptingaCRM systemandbudgetshouldbe allocatedforthis.Choosing
more intuitive systems(suchasMicrosoftDynamicsCRM) helpstoreduce trainingcostsbut anynew
systemsneedstraining.Tosave costs,insteadof trainingall staff youcan trainchampionsasabove
2. whoreceive more detailedtrainingandwhothencan trainthe rest of your staff and anynew
starterswithoutincurringadditional trainingcosts.
Create a feedbacksystem
CRM systemsare oftendeployedinstages,sohavingafeedbacksystemisextremelyhelpfulsoif any
change managementornewfeaturesneedtobe addedtheycanbe fedbackand evenincludedin
the nextphase thanksto agile projectmanagement.Byallowingeveryonetofeedbacktheywill also
see theirviewsare importantandthe mostuseful suggestionsorimprovementswill come fromthe
usersthemselves.
Make itfun
GamificationispopularinCRMandprovidesagreat incentive foruserstouse the systemeffectively
and getrecognition whetherthroughbadges,dashboardsorrewards.(WithMicrosoftacquiring
FantasySalesTeam,agamificationplatform, afew monthsagoperhapswe are goingto see more of
thisbuiltintoCRMin the nextyearor two).
Have check-ups
As yourbusinessevolves,soshouldyourCRMsystemso itsnota case of gettingthe systeminand
leavingit.Ideallyyouwill have reviewmeetingsnotjusttocheck that usersare happybut to see if
any newlyreleasedfeaturestoease anypainpoints.If youhave a CRMsupportpartner,thenthey
shouldalsobe advisingyouonthe latestupdatesandanyways to optimise yoursystemovertime.
Adda touchof design
Addingcustomiseddesigncan reallyhelpusersenjoyusingthe systemmore,whetheritssome
simple colourchangesoraddingyourownpersonalisediconshavingsome designinputcanreally
increase userexperience.
Test,testand test
Testingensuresall requirementsare metandthatthere are no errorsso yoursystemsfunctionsasit
should.YourCRM partnershouldprovide CRMtestingaspart of yourimplementation(if theydont
thenspeakto them) butitsalsowise totestthe systemyourselftoensure itsworkinghow youwant
it to andto familiarise yourself.
Reportit
CRM ishighlyeffectiveatreportingsouse it!You can reporton usage and teamperformance toget
a snapshotviewof whoisusingthe systemto mostor whois usingitthe least,as well aswhois
doingthe most(i.e.closingthe mostdeals,orsolvingthe mostcasesetc.) Thisprovidesquickand
visual informationthatyoucan use to see if anyone isstrugglingorexcellingandactappropriately.
3. Make ityours
We workwithMicrosoftDynamicsCRMbecause itis highlycustomisable throughCRMcustom
development,soitcan be completelytailoredtoyourbusiness.Thismeansyoucanensure the
systemhasthe exact wordingthatyouuse in yourbusiness,sostaff cannavigate more easilyasit's
tailoredtohowyour businessruns.
Connectyoursystems
Havinga CRM systemthatintegrateswithyourexistingsystems(suchasemails,calendars,Word,
accountingsoftware ormarketingautomation) isabigbonusas itremovesdouble handlingof
informationandallowsintelligentdatasurfacingandwill meanstaff donthave toswitchbetween
systems.
Great documentation
Quickreference guidescanbe veryuseful butwe usuallyrecommendagainstlarge CRMdocuments
as theychange so frequentlyandbudgetcouldbe betterspentontrainingitself.Luckily,Microsoft
provide awealthof resources,suchas quickguides,videos,how tos,eBooksandtechnical articles
that can educate andhelpusersandtheyare regularlyupdatedandfree too!Because of the giant
MicrosoftDynamicsCRM community,youcanalsofindmanyquestionsandanswersonline thanks
to itslarge user base andfollowing.
We hope youve foundthesehelpful!If youhave anyCRMquestionsorneedanyCRMhelpplease
contact us as wedlove toshowyouthe full potential of MicrosoftDynamicsCRM.