WE ARE BRAND
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This document discusses branding and how it relates to the organization AIESEC. It defines what a brand and trademark are, and notes that a brand connects a business to consumers through expectations, associations, and perceptions. It then discusses AIESEC's positioning as an international youth organization that enables young people to gain experience through projects and exchange programs. The document also covers AIESEC's branding elements like their logo, tagline, and colors. It emphasizes that brand ambassadors are important to set expectations, build connections, and deliver experiences that create opinions about the AIESEC brand both online and offline.
WE ARE BRAND
- 1. We are BRAND
- 2. Discussion WHAT is Trade Mark? WHAT is Brand?
- 4. Brand is the physical or emotional expectation associated with an experience with you. Brand is what connects a business with the hearts and minds of consumers
- 5. Brand is the perceptions you hold in the minds of your key audiences what they say and think and feel about you.
- 6. Brand elements: Name Logo Tagline Graphics Colors Positioning etc.
- 7. Positioning: What is AIESEC? International youth organization that enables young people to get new experience, develop professional skills and personal qualities, who are involved in organizing projects and international exchange programs.
- 8. Positioning: What we are doing? We organize social projects, international exchange programs, international professional training programs, develop leadership skills.
- 9. Positioning: Why we are doing that? We believe that developing the skills and personal qualities we give young people the opportunity to influence the future of the world.
- 13. One AIESEC
- 14. ENJOY THE WORLD
- 15. Who is ambassador of brand?
- 16. Brand Ambassadors Set expectations Create associations Build connections Make opinions Create first opinion Deliver experiences
- 17. AIESEC Brand ambassador behaviour Online Offline
- 18. Offline
- 19. Online Vkontakte, Facebook Youtube LinkedIn
- 20. Right
- 21. Normal
- 22. WRONG
- 23. We Set expectations Create associations Build connections Make opinions Create first opinion Deliver experiences of AIESEC