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We shrunk their world
 (so theyre 鍖nding new ones)
We shrunk their world, so they're finding new ones.
1960/70
                                                                   s




                              2km
Hillman, 1990, "One False Move", Policy Studies Institute
1980/90s




8 year old suburban boy/girl ,free range. After Matthews, 1987, gender, home range and environmental cognition.
1980/90s




8 year old suburban boy/girl ,free range. After Matthews, 1987, gender, home range and environmental cognition.
2000
   s
We shrunk their world, so they're finding new ones.
We shrunk the world.
                    
8 to 18 year olds spend 6.5 hours a day
     on television, electronic games,
   computers, music and other media.
We shrunk their world, so they're finding new ones.
We shrunk their world, so they're finding new ones.
So theyre 鍖nding new ones
1. Create an avatar
2. Meet people
3. Build a home
4. Start a business
(Have fun)
03
   04
   05
   06
   07
   08


                                   Alexa, Jan 08
03
   04
   05
   06
   07
   08


                                          Alexa, Jan 0
We shrunk their world, so they're finding new ones.
We shrunk their world, so they're finding new ones.
We shrunk their world, so they're finding new ones.
We shrunk their world, so they're finding new ones.
Ben
... is a (young) member of an online network
... has different (real) friends online
... is not particularly loyal to his community
   but is to his friends
... knows the rules and reports people
... problem solves in this world
... cares for Puffles
... is an incredibly sophisticated user
We shrunk their world, so they're finding new ones.
≒ Create an avatar
   ≒ Make your penguin
≒ Meet people
        ≒ Meet people
≒ Build a home
       ≒ Make an igloo
≒ Start a business
   ≒ Get money
(Have fun)
            ≒ Games and dancing
                          and talk to people
                          and stuff... look
                          after Puffles
Social Networks
≒ Were social. Expressing yourself and
   connecting with people are universal human
   needs
≒ Social networking is this need fuelled by
   technology
≒ We spend more time in technology
   mediated worlds
≒ The new digital natives are extremely
   sophisticated
4th Life


                                          3rd Life




03
   04
   05
   06
   07
   08
03
   04
   05
   06
   07
   08


                                          Alexa, Jan 0
We shrunk their world
We shrunk their world




So theyre 鍖nding new ones

More Related Content

We shrunk their world, so they're finding new ones.

  • 1. We shrunk their world (so theyre 鍖nding new ones)
  • 3. 1960/70 s 2km Hillman, 1990, "One False Move", Policy Studies Institute
  • 4. 1980/90s 8 year old suburban boy/girl ,free range. After Matthews, 1987, gender, home range and environmental cognition.
  • 5. 1980/90s 8 year old suburban boy/girl ,free range. After Matthews, 1987, gender, home range and environmental cognition.
  • 6. 2000 s
  • 8. We shrunk the world. 8 to 18 year olds spend 6.5 hours a day on television, electronic games, computers, music and other media.
  • 11. So theyre 鍖nding new ones
  • 12. 1. Create an avatar 2. Meet people 3. Build a home 4. Start a business (Have fun)
  • 13. 03 04 05 06 07 08 Alexa, Jan 08
  • 14. 03 04 05 06 07 08 Alexa, Jan 0
  • 19. Ben ... is a (young) member of an online network ... has different (real) friends online ... is not particularly loyal to his community but is to his friends ... knows the rules and reports people ... problem solves in this world ... cares for Puffles ... is an incredibly sophisticated user
  • 21. ≒ Create an avatar ≒ Make your penguin ≒ Meet people ≒ Meet people ≒ Build a home ≒ Make an igloo ≒ Start a business ≒ Get money (Have fun) ≒ Games and dancing and talk to people and stuff... look after Puffles
  • 22. Social Networks ≒ Were social. Expressing yourself and connecting with people are universal human needs ≒ Social networking is this need fuelled by technology ≒ We spend more time in technology mediated worlds ≒ The new digital natives are extremely sophisticated
  • 23. 4th Life 3rd Life 03 04 05 06 07 08
  • 24. 03 04 05 06 07 08 Alexa, Jan 0
  • 26. We shrunk their world So theyre 鍖nding new ones